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Episodes
With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Episodes

Monday Apr 08, 2024
Tim McDonald UNLEASHED - Tim McDonald: Episode 166
Monday Apr 08, 2024
Monday Apr 08, 2024
In this episode, Pete sits down with Tim McDonald, the Store Manager at At Home Furniture And Mattress Superstore. With years of industry experience under his belt, Tim's dedication to his craft shines through as he shares insights on enhancing store performance. Tune in as Tim discusses his strategies and continuous quest for improvement in the retail sector.
👤Connect with Tim McDonald:
✅ Website:https://athomesuperstore.com/ /
✅ LinkedIn: https://www.linkedin.com/in/tim-mcdonald-a13b60285/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Apr 01, 2024
ASK PETE! - The Mattress Success Summit: Episode 165
Monday Apr 01, 2024
Monday Apr 01, 2024
Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, is joined by his producer Chris Stone as he answers questions from you! You won't want to miss this episode where Pete takes the spotlight and shares his own thoughts. So grab your headphones, sit back, and get ready for an episode filled with wisdom, anecdotes, and actionable advice. Sell a million today!
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Mar 25, 2024
As the Mattress Turns - Alex Milstein: Episode 164
Monday Mar 25, 2024
Monday Mar 25, 2024
In this episode, we're excited to feature Alex Milstein, the Editor-In-Chief at Casual News Now and Bedding News Now, your source for bedding industry news. With a keen focus on delivering news often overlooked by mainstream journalists, Alex is dedicated to shedding light on important stories and perspectives within the bedding industry that may go unnoticed. In addition to his editorial work, Alex takes the time to interview smaller retailers, providing a platform for their voices and insights alongside those of larger retailers.
Join us as we delve into Alex's approach to covering the bedding industry, explore the stories he's passionate about, and discuss the importance of amplifying diverse perspectives in the media landscape.
👤Connect with Alex Milstein:
✅ Website: https://beddingnewsnow.com/
✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Mar 18, 2024
Ask Pete: Insider Advice on Business, Sales, and Success: Episode 163
Monday Mar 18, 2024
Monday Mar 18, 2024
Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps.
Together with producer Chris Stone, Pete discusses how customer experience is a critical factor in the mattress and furniture industry. Pete stresses the significance of establishing a distinctive and memorable customer experience to stand out from competitors. He notes that customers often research online before visiting a store, and their overall experience can heavily influence their purchasing decisions.
Pete highlights the importance of making customers feel valued and understood during their shopping journey. He underscores the need to create a welcoming and personalized environment where customers feel at ease and engaged. By delivering exceptional customer service and effectively addressing their needs, retailers can cultivate trust and loyalty with their customers.
Moreover, Pete delves into the impact of customer experience on word-of-mouth advertising and referrals. Satisfied customers are more likely to share their positive experiences with others, enhancing brand reputation and potentially attracting new customers. By focusing on providing a superior customer experience, retailers can not only draw in new customers but also retain existing ones.
If you're looking for practical advice, motivational insights, and real-world experiences in the mattress industry and business ownership, this episode is a must-listen. Tune in to the full episode for more valuable tips and engaging discussions.
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Mar 11, 2024
Ask Pete: Insider Advice on Business, Sales, and Success: Episode 162
Monday Mar 11, 2024
Monday Mar 11, 2024
Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps.
Together with Producer Chris Stone, Pete delves into the significance of self-reflection for new store owners. Before opening a store, it's crucial to ask yourself deep questions about your purpose, goals, and commitment. Understanding your why and being clear on your objectives can set the foundation for a successful business venture.
Glenn Higginbotham shared a valuable insight about starting with a good business plan. A well-thought-out business plan can serve as a roadmap for your business, guiding decisions and strategies. It's essential to share your plan with trusted individuals, seek feedback, and be open to constructive criticism to refine your approach.
Kyle Daines highlighted the importance of commitment in business endeavors. Chris equates this to the high failure rate in podcasting, the key takeaway is the need for unwavering commitment to your purpose. Success often hinges on dedication, perseverance, and a clear vision that drives you forward even in challenging times.
If you're looking for practical advice, motivational insights, and real-world experiences in the mattress industry and business ownership, this episode is a must-listen. Tune in to the full episode for more valuable tips and engaging discussions.
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Mar 04, 2024
How To Have Better Sleep Conversations - Karen Converse: Episode 161
Monday Mar 04, 2024
Monday Mar 04, 2024
In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.
Drawing on her extensive experience, she offers guidance on understanding customer needs, tailoring recommendations, and overcoming challenges. With her expertise, listeners can foster constructive outcomes in sleep discussions. Tune in for actionable insights to make a meaningful impact in this essential aspect of wellness.
👤Connect with Karen:
✅ Website: https://karen-converse.com/
✅ LinkedIn: https://www.linkedin.com/in/karen-converse
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Feb 26, 2024
Instant Comfort Market Wrap Up & Beyond! - Mark Klingenberg: Episode 160
Monday Feb 26, 2024
Monday Feb 26, 2024
Join us for the latest episode as Pete sits down with Mark Klingenberg, the National Sales Manager at Instant Comfort. With an impressive track record of selling over 1,000 Smart Beds at retail, Mark is a seasoned Retail Sales Pro with a wealth of experience in the industry. Renowned for his exceptional training skills, Mark is widely regarded as one of the best trainers of Retail Sales Pros in the business.
In this episode, Mark shares invaluable insights and industry updates as he takes us through the latest developments in the market. From market trends to strategies, Mark provides a comprehensive overview of the state of the industry and offers expert advice for professionals looking to stay ahead of the curve.
👤Connect with Mark and Instant Comfort:
✅ Website: www.instantcomfort.com
✅ LinkedIn: https://www.linkedin.com/in/mark-klingenberg-2406a02b
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Feb 19, 2024
Monday Feb 19, 2024
In this episode, Pete is joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest, as they provide exclusive insights and analysis from the recent Vegas Market event. Tune in as they discuss emerging trends, innovative technologies, and the future of the bedding industry. From cutting-edge sleep solutions to future-forward strategies, this episode offers an in-depth look at the dynamic landscape of the bedding market and what lies ahead for BedTech and beyond.
👤Connect with Darren, Justin, and BedTech:
✅ Website: https://www.bedtech.com/
✅ Darren’s LinkedIn: https://www.linkedin.com/in/darren-sparks-67075b70
✅ Justin’s LinkedIn: https://www.linkedin.com/in/justin-trumbo-59655758
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Feb 12, 2024
Monday Feb 12, 2024
In this episode, we are joined by Chris Taheny, the Senior Vice President of Sales for DreamFit and a seasoned veteran in the mattress industry with over a decade of experience. Chris provides exclusive insights into the recent Las Vegas Market #LVMKT, offering a comprehensive overview of the latest trends and innovations that defined the event. Whether you missed the Vegas experience or are eager to gain an expert's perspective, Chris's expertise sheds light on the highlights of the mattress industry showcased at this major event. Tune in to discover key takeaways, industry trends, and standout contributions from DreamFit, providing a valuable glimpse into the dynamic landscape of the Las Vegas Market!
👤Connect with Chris Taheny and DreamFit:
✅ Website: https://www.dreamfit.com/
✅ LinkedIn: https://www.linkedin.com/in/chris-taheny-22074b2/
✅ Instagram: https://www.instagram.com/dreamfithome
✅ Facebook: https://www.facebook.com/dreamfithome
✅ YouTube: https://www.youtube.com/@dreamfithome
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Feb 05, 2024
Monday Feb 05, 2024
In this special episode, we are joined by the insightful Mark Bannon, whose journey from the furniture industry to the world of storytelling is both compelling and inspiring. Mark shares his passion for high-end furniture and its deep connection to Bosnia, along with his newfound role as the Vice President of Sales for Mobello Furniture. We also explore Mark's poignant memoir, "The Boy From the Cave," as he opens up about the emotional process of reliving his traumatic childhood and the powerful impact of sharing his story with the world. Join us as we uncover the intersection of personal resilience, business acumen, and the transformative power of storytelling in this thought-provoking conversation with Mark Bannon.
Grab Mark’s new book “The Boy from the Cave: A Soul-Stirring Journey from Hopelessness to Faith” on Amazon here: https://amzn.to/3vRLbIv
👤Connect with Mark A. Bannon:
✅ Website: https://markabannon.com/
✅ LinkedIn:https://www.linkedin.com/in/markabannon/
✅ Instagram: https://www.instagram.com/markabannon/
✅ Facebook:https://www.facebook.com/mark.bannon4
✅ YouTube: https://www.youtube.com/channel/UCtY72cWtO-cGCdiKMsTWOeQ/featured
✅ TikTok: https://www.tiktok.com/@markabannon
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences