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Episodes
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
3 days ago
3 days ago
1hr 1 min
In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren shares his vision for redefining retail partnerships by delivering high-quality products faster and leveraging technology to enhance the experience for both customers and retail partners—helping retailers increase sales and profitability. Justin, who made the transition from retail sales to owning BedTech Midwest and a consulting firm, is recognized for his innovative approach and ability to stay ahead of industry trends. Join us as Darren and Justin discuss the strategies, technology, and forward-thinking ideas shaping the future of retail success.
👤Connect with Darren Sparks & Justin Trumbo:
✅Website: https://www.bedtech.com/
✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/
✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Jul 6, 2026
Jul 6, 2026
58 min
In this episode, we welcome back Ali Thompson, founder of Creative Success Secrets, for Part 2 of our conversation on growing your business online without relying on paid advertising. Building on the insights from Part 1, Ali dives deeper into advanced strategies for increasing organic visibility, strengthening your online credibility, and leveraging Facebook search optimization to attract your ideal audience. Entrepreneurs and small business owners will gain even more practical, sustainable marketing tips to help expand their reach, stand out in a crowded digital space, and continue building long-term business growth.
👤Connect with Ali Thompson:
✅ Website: https://morefromyourleads.com/
✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Jun 29, 2026
Jun 29, 2026
1hr 1 min
In this episode, Pete sits down once again with veteran podcast producer Chris Stone for an honest and wide-ranging discussion about the realities of today’s mattress and furniture retail landscape. Drawing from more than four decades of industry experience, Pete shares practical insights and real-world strategies for retailers facing sluggish sales, increased competition, and important decisions about the future of their businesses.
Through Chris’s thoughtful questions and engaging conversation style, the episode delivers a mix of actionable takeaways, candid observations, and lighthearted moments that make even the toughest topics approachable.
Whether you're looking to adapt, refocus, or strengthen your current path, this episode provides valuable perspective, encouragement, and industry wisdom you can put to use right away—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Jun 22, 2026
Jun 22, 2026
58 min
In this episode, Carson V. Heady shares insights from his journey as Managing Director of Microsoft Elevate, bestselling author, podcast host, and respected thought leader in sales and leadership. Drawing on his extensive experience in sales, customer success, and professional development, Carson discusses the strategies that drive sustainable growth, the importance of authentic leadership, and how organizations can build high-performance cultures that empower teams to succeed. He also explores practical approaches to personal and professional development, offering valuable lessons for leaders, entrepreneurs, and anyone looking to elevate their impact and achieve meaningful results.
👤Connect with Carson Heady:
✅ Website: https://www.microsoft.com/en-us/elevate
✅ LinkedIn: https://www.linkedin.com/in/carsonvheady/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Jun 15, 2026
Jun 15, 2026
1hr 7 sec
In this episode, Pete Primeau reconnects with you for a special Ask Pete discussion featuring Gordon Hecht, BrandSource Advisor and Your Source News columnist; Vernon "RJ" Williams, owner of Jacksonville Bedding Mattresses & More; and Scott Vaughn, business coach, keynote speaker, and founder of Wingo Coaching.
Together, they tackle real questions from retailers and business owners, sharing practical advice on sales, customer service, business growth, and navigating industry challenges. With honest insights, proven experience, and a touch of humor, this episode delivers valuable takeaways for anyone looking to strengthen and grow their business.
👤Connect with Pete Primeau, Scott Vaughn, Gordon Hecht, and RJ Williams:
✅ LinkedIn (Pete Primeau):: https://www.linkedin.com/in/peteprimeau
✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/
✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Jun 8, 2026
Jun 8, 2026
1hr 1 min
In this episode, Pete reconnects with veteran podcast producer Chris Stone for another candid, no-holds-barred conversation exploring the real challenges facing the mattress and furniture retail industry. Drawing on more than 40 years of hands-on experience, Pete delivers practical, down-to-earth guidance for retailers navigating slow sales, growing pressure, and the tough decision of whether to stay the course or pivot in a new direction.
With Chris guiding the discussion through thoughtful and timely questions, the episode blends actionable advice, honest perspectives, and just the right amount of humor and optimism to keep listeners encouraged and engaged.
Whether you’re rebuilding, reassessing, or simply staying steady, this episode offers fresh clarity, motivation, and valuable insights—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Jun 1, 2026
Jun 1, 2026
59 min
In this episode, we sit down with Ali Thompson, founder of Creative Success Secrets, to explore how entrepreneurs and small business owners can grow their online presence organically without depending on paid advertising. Ali shares actionable strategies for improving visibility through Facebook search optimization, building credibility online, and attracting the right audience naturally. Whether you're just starting your business or looking to strengthen your digital footprint, this conversation delivers practical insights to help you stand out and grow with sustainable marketing techniques.
👤Connect with Ali Thompson:
✅ Website: https://morefromyourleads.com/
✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
May 25, 2026
May 25, 2026
1hr 3 min
In this episode, Steven Rosen, founder and CEO of STAR Results, shares insights from more than 30 years of experience helping executives build high-performing sales teams through stronger leadership, coaching, and execution discipline. As the author of FOCUSED, Steven discusses the power of accountability, clarity, and focus in driving sustainable growth, improving team performance, and creating winning sales cultures. Listeners will gain practical strategies for leading with intention, coaching more effectively, and aligning teams around measurable results.
👤Connect with Steven Rosen:
✅ Website: https://starresults.com/
✅ LinkedIn: https://www.linkedin.com/in/stevenrosen/
✅ YouTube: https://www.youtube.com/c/SalesManagementTV
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
May 18, 2026
May 18, 2026
1hr 4 min
In this episode, we sit down with Ron Sheetz, Vice President of RJ Media Magic, Inc., to explore the intersection of creative storytelling and high-impact marketing. With a deep background in media production, strategic planning, and client relations, Ron shares how he has helped businesses transform their messaging through compelling multimedia content. Drawing from his years as Dan Kennedy’s exclusive go-to video producer, he reveals what it takes to create marketing assets that not only capture attention but drive real results. Ron also discusses his approach to leading creative direction, scaling business growth, and delivering innovative, high-quality media solutions in today’s fast-evolving digital landscape.
👤Connect with Ron Sheetz:
✅ Website: https://ronsheetz.com/
✅ Facebook:https://www.facebook.com/RJMediaMagic
✅ LinkedIn: https://www.linkedin.com/in/ronsheetz/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
May 11, 2026
May 11, 2026
58 min
In this episode, Meridith Elliott Powell shares insights from over 25 years of leadership experience, drawing on her background as a former executive and her work helping organizations navigate change and accelerate growth. As a Hall of Fame keynote speaker, sales expert, and award-winning author of THRIVE, she breaks down practical, real-world strategies to turn uncertainty into a powerful competitive advantage. Listeners will gain actionable tools to strengthen resilience, adapt to shifting markets, and position their businesses for long-term success.
👤Connect with Meridith Elliott Powell:
✅ Website: https://www.meridithelliottpowell.com/
✅ Facebook: https://www.facebook.com/MeridithElliotPowell/
✅ Instagram: https://www.instagram.com/powellmeridithelliott/
✅ LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/
✅ YouTube: https://www.youtube.com/@meridithepowell
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: