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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Jun 16, 2025
Monday Jun 16, 2025
What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.
Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retail, manufacturing, you name it—and he's got war stories about stores that broke free from the race to the bottom.
This isn't some fluffy "add more value" conversation. These guys get into the real tactics that separate profitable retailers from the ones barely hanging on. Quinn's seen what works (and what doesn't) across every part of the business, while Magnuson's got the consumer research that explains why some stores can charge premium prices while others can't give mattresses away.
If you're tired of competing on price alone, this episode gives you the roadmap to escape before it's too late.
👤 Connect with Michael Magnuson & Mark Quinn:
✅ LinkedIn (Mike Magnuson):https://www.linkedin.com/in/michaelmagnuson
✅ LinkedIn (Mark Quinn): https://www.linkedin.com/in/markquinn03
✅ GoodBed: https://www.goodbed.com/
✅ Shifman Mattresses: https://shifmanmattresses.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jun 09, 2025
Monday Jun 09, 2025
In this episode, we’re joined by Vernon “RJ” Williams and Tara Day, the powerhouse co-owners of Jacksonville Bedding Mattresses and More. Together, they dive into what it really means to build a business rooted in trust, service, and—most importantly—authenticity.
RJ shares his 10+ year journey in the sleep industry, his passion for helping people overcome serious sleep challenges, and how he balances entrepreneurship with family life and a love for travel. Tara, whose career began after a leap of faith (and a mattress delivery gig), brings unmatched energy, multitasking magic, and a deep love for people to everything she does. With backgrounds in customer service and a shared commitment to real connections, RJ and Tara unpack the heart and hustle behind their brand.
Whether you're chasing better sleep, dreaming of launching a business, or just craving a dose of real talk, this episode will leave you inspired, informed, and maybe even ready for a nap.
👤 Connect with RJ Williams & Tara Day:
✅ LinkedIn (RJ Williams): https://www.linkedin.com/in/vernon-williams-150a11320/
✅ LinkedIn (Tara Day): https://www.linkedin.com/in/tara-day-050400a4
✅ Instagram: https://www.instagram.com/jacksonville_bedding
✅ Website: https://jacksonvillebedding.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jun 02, 2025
Monday Jun 02, 2025
What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.
Join Win The Weekend: https://peteprimeau.com/wtw
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 26, 2025
Monday May 26, 2025
In this episode, Pete takes the spotlight to answer your burning questions in a special "Ask Pete" edition. Stepping in as both host and producer, Chris Stone joins the conversation as we dive deep into the mattress and furniture retail landscape. From analyzing the competition to uncovering how consumer attitudes toward sleep are evolving, we explore the shifts shaping the industry. We’ll also reflect on leadership versus management and highlight why delivering a consistent customer experience matters more than ever. Whether you're in the mattress game, the broader world of furniture retail, or simply seeking smart takeaways for any retail business, this episode is loaded with valuable insights. Grab a notepad—it's time to tap into some serious retail wisdom!
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 19, 2025
Monday May 19, 2025
In this episode, we welcome Carson Vincent Heady, a seasoned sales leader with a track record of success at Microsoft, AT&T, Verizon, and T-Mobile. Carson is the best-selling author of the Birth of a Salesman series and has been recognized as a top global sales guru, award-winning social seller, and frequent guest on leading sales and leadership podcasts.
He shares powerful insights from his 7-time President’s Club-winning career and his journey as an author, thought leader, and mentor in the sales world. Tune in to learn what sets top performers apart and how to lead with purpose in today's competitive landscape.
👤 Connect with Carson Heady:
✅ Website: www.carsonvheady.com
✅ LinkedIn: https://www.linkedin.com/in/carsonvheady
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 12, 2025
Monday May 12, 2025
In this episode, we explore the world of better sleep and smarter shopping with the dream team from Sweet Dreams Furniture and Mattress. Joining us are Greg Law, the passionate owner with 23 years of experience serving the Charlotte and Lake Norman communities; Andrew Schlesser, affectionately known as "Matt Man – the Sleep Superhero" and store manager; Jimmy Hurtado, a dedicated senior team leader and sales associate; and Rylee Allen, a dynamic store manager. Together, they share insights on how Sweet Dreams doesn’t just sell furniture — they fit customers with the best sleep solutions for their needs. Discover what makes their “Sit, Sleep and Save” philosophy so effective, and hear firsthand how their personalized approach sets them apart in the industry.
👤 Connect with the Dream Team of Sweet Dreams Furniture and Mattress:
✅ Website: https://www.sdmattress.com/about-us.html
✅ LinkedIn (Greg Law): https://www.linkedin.com/in/greg-law-b1331a15/
✅ LinkedIn (Andrew Schlesser): https://www.linkedin.com/in/andrew-schlesser-0a551617b/
✅ Facebook: https://www.facebook.com/SweetDreamsMattressInc
✅ Instagram: https://www.instagram.com/sweetdreamslkn/?hl=en
✅ YouTube: https://www.youtube.com/user/SDMattressdotcom
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 05, 2025
Monday May 05, 2025
In this episode, we’re joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately sell more—confidently and profitably.
They share insights on how redefining failure and hearing "no" more often can actually lead to greater sales success. If you’re in sales or leadership, this is a conversation you won’t want to miss.
Grab your copy of "Go For No! The Sequel": https://geni.us/GoForNoSequel
👤 Connect with Andrea Waltz & Richard Fenton:
✅ Website: https://www.goforno.com/
✅ LinkedIn (Andrea Waltz): https://www.linkedin.com/in/goforno?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ LinkedIn (Richard Fenton): https://www.linkedin.com/in/richard-fenton-author?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ Facebook: https://www.facebook.com/GoforNo/
✅ YouTube: https://www.youtube.com/user/Courageous1s
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 28, 2025
Monday Apr 28, 2025
In this episode, we’re joined by Ken Akers, Partner at Midwest Sleep—manufacturers of trusted mattress brands Restonic and Spring Air. With over three decades in the mattress industry, Ken shares his incredible journey from starting out as a Sales Rep to becoming an Owner and Partner. We dive into his career evolution, the lessons he’s learned along the way, and what it takes to build a lasting legacy in a competitive market. Whether you're in the sleep industry or just love a good entrepreneurial story, this episode delivers insight, inspiration, and a behind-the-scenes look at what it takes to thrive in business over the long haul.
👤 Connect with Ken Akers:
✅ Website: https://restonic.com/
✅ LinkedIn: https://www.linkedin.com/in/ken-akers-1367ba6
✅ Facebook: https://www.facebook.com/RestonicBeds/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 21, 2025
Monday Apr 21, 2025
In this episode, we’re joined by Patrick Tinney, a seasoned sales expert and the CEO of Sales Gorilla. With over 30 years of experience and a track record brimming with success stories, Patrick is recognized as a preeminent authority in business negotiation and sales strategies. He has orchestrated multi-million dollar media sales and negotiation solutions for some of Canada’s largest advertisers. Patrick is also the author of four impactful sales books: Unlocking Yes: Sales Negotiation Lessons & Strategy, Perpetual Hunger: Sales Prospecting Lessons & Strategy, The Bonus Round: Corporate Lessons & Strategy, and Nothing Stops Me: Sales Success from Adversity.
In this conversation, Patrick shares his wealth of knowledge, offering listeners a masterclass in overcoming challenges, mastering negotiation techniques, and driving long-term success in sales. Whether you're looking to refine your negotiation skills or build a more effective sales strategy, Patrick’s insights will inspire and equip you to reach new heights in your career.
👤 Connect with Patrick Tinney:
✅ LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145/
✅ Website: https://sales-gorilla.com/sales-negotiation-training-videos/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 14, 2025
Monday Apr 14, 2025
Pete's in the hot seat with your burning questions in this "Ask Pete" special. Joined by Producer Chris Stone, who steps in as host and producer of our conversation, we're diving deep into the world of mattress and furniture retail, discussing everything from shopping competitors to the surprising changes in how people think about sleep. We'll unravel key topics like tariffs affecting the industry, explore insights into AI, and tackle some essential retail strategies that can elevate your business.
We'll also ponder the value of becoming a leader instead of a boss and explore the importance of consistent customer experiences. If you're in the mattress or furniture industry, or just eager to glean wisdom that could apply to any retail venture, this episode is packed with invaluable insights tailored just for you. Grab your notepad and get ready to learn from the industry's best. Let's jump right in and unleash some retail greatness!
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences