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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Sunday Apr 26, 2015
Sunday Apr 26, 2015
I interview Simon Aronowitz “The Testimonial Guru” about testimonials and customer reviews. I have worked personally with Simon on my testimonials as well as other marketing strategies. He is a fantastic all around marketer as well as an expert on testimonials and consumer reviews as well as referrals. He is also the author of “The Untapped Goldmine in Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales”
I consider Simon a personal friend of mine.
Learn the #1 mistake businesses make regarding testimonials and customer reviews. Learn why your testimonial and review process cannot be an afterthought. Simon teaches the Big 4 Questions to ask your customers regarding consumer online reviews. Simon worked with me to develop my Bill of Rights for my dealers. Every business should have a Bill of Rights for the their customers.
I remember when Simon introduced me to my friend and thought leader in the furniture and mattress industry Jeff Giagnocavo at a GKIC conference. Simon does a deep dive into how to get consumer reviews to battle the potentially devastating effects of consumer review sites. He gives you the two questions that you as a business owner must ask yourself when you get a negative review. Simon holds nothing back including sharing his secret that he employs to make sure the 5 star consumer reviews are actually posted.
Simon also invites our listeners to continue the conversation after the podcast at http://www.fountainfeedback.com. Go there and download for Free Simon’s book “The 7 Fatal Mistakes Businesses Make With Testimonials”. While you are there contact Simon about his Free mastermind group coaching call.
For our complete show notes Click Here http://peteprimeau.com/episode-007-interview-with-simon-aronowitz-the-testimonial-guru/
Sunday Apr 19, 2015
Sunday Apr 19, 2015
Doug Stewart and I Interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster PA. He also is the founder and owner of Infotail with his partners Ben McClure and Mike Capuzzi. He is a contributor to Furniture World Magazine. Jeff was a sales rep for twelve years before he became a successful mattress store owner. Jeff is passionate about helping furniture & mattress store owners be more successful. His business Infotail is committed to helping retailers reach their full potential. Jeff is also a winner of the coveted GKIC Marketer of the Year!
Jeff answers questions from our closed Facebook group called No BS Sales School For Furniture & Mattress Store Salespeople. If you are in the business and want to join our group you are more than welcome to join. While answering those questions Jeff reviews the four key tenants of advertising. He share specific processes he has implemented in his stores. He shares specifics on how you can measure your advertising. He explains how he protects his business from consumer review sites and much much more. Show notes will be published at peteprimeau.com later today 4-19-2015
Wednesday Apr 15, 2015
Wednesday Apr 15, 2015
Doug Stewart and I interview Mark Kinsley about Kippo shorts, hybrid mattresses, Sleep Geek, marketing and getting things done without driving yourself crazy. Mark shares his inspiration for developing his new Kippo shorts. He discusses innovation versus improvements. Mark asked himself the question “How can I make this experience better?” He suggests that this question should be asked everyday by our retail store owners, RSAs, and sales reps.
How the term hybrid mattress helped shorten the selling cycle at retail. How Mark used the platform Kickstarter to launch his Kippo shorts. To see Kickstarter in action and see Mark’s new shorts Just Click Here http://kipposhorts.com. He encourages us to find creative ideas to communicate quality and customer service to our retail consumers. Don’t be afraid to copy great ideas. Borrow from other industries.
Mark mentions several dealers who are using Sleep Geek University to help train their new RSAs. One RSA doubled his income after implementing what he learned from Sleep Geek. Doug implores everyone in our industry new or veteran to go through Sleep Geek University. Just Click Here https://www.sleep-geek.com.
Mark recommends two books that business professionals must read. They are “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout and “Positioning: The Battle for Your Mind” by Al Ries & Jack Trout. Doug recommends the book “Made To Stick” by Chip & Dan Heath.
Sunday Apr 12, 2015
Sunday Apr 12, 2015
Interview With Doug Stewart About Social Media
I Interview Doug Stewart about how to be more successful on social media. Doug does a deep dive into his recent article, “More Social Media Followers in Two Easy Steps”. Doug outlines general principles of success with social media such as the importance of engagement. When to broadcast and when not to. He mentions Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook”.
I talk about furniture and mattress owner’s need to become the marketer of their products not just a seller of their products. Doug gives a specific formula to help you create content for your blog and social media. What baby boomers and millennials have in common. Why this is the best time in history to own a furniture or mattress store. Join us!
Sunday Apr 05, 2015
Sunday Apr 05, 2015
I interview adjustable bed guru Randy Thompson. Randy describes the moment his awareness shifted about customers, mattresses, and health that allowed him to sell 140 to 160 adjustable a year from a single store in Van Wert, Ohio(Pop Approx 15,000 people) and more importantly create loyal customers for life. He shares the one secret question you should ask all your customers especially your younger customers. Randy offers a special discount to our listeners on his Silver Bullet training program. Call Randy after the podcast so he can answer your questions!
Monday Mar 30, 2015
Monday Mar 30, 2015
Thank you Gerry Morris for sharing your wisdom with our listeners! Not only only is Gerry a legend in our industry but he is also an endurance athlete, runner, bicyclist, and a drummer in a band!
I interview author and thought leader Gerry Morris. He wrote the books “Sell More Beds” and “Spring Training”. He is also a featured writer for Sleep Savvy magazine for the past twelve years. Gerry talks about his mentors and what he learned from them. Gerry identifies the new challenges and opportunities for RSAs and store owners since he wrote his last book. He shares his favorite resources for selling more. He also discusses his new book that he will be releasing this summer! Call Gerry after our podcast with any of your questions!
Tuesday Mar 24, 2015
Tuesday Mar 24, 2015
Pete Primeau with Co-Host Doug Stewart discuss how to have a great week. They discuss how to focus and plan to have your best week ever! Doug also shares his favorite tool to organize everything in one place.
Monday Mar 23, 2015
Monday Mar 23, 2015
The No BS Sales, Marketing, & More Podcast For Furniture & Mattress Stores is the podcast for furniture and mattress stores who want to make more money and have fun doing it! Pete Primeau and Doug Stewart are your co-hosts.
We will interview rising young stars as well as established thought leaders in our industry. We will also interview superstars in selling, marketing, social media, and other disciplines. There also will be topic based podcasts. Every episode will have one action takeaway that will help you make more money! All this without the BS! Please Join us!
Monday Mar 23, 2015
Monday Mar 23, 2015
The No BS Sales, Marketing, & More Podcast For Furniture & Mattress Stores is the podcast for furniture and mattress stores who want to make more money and have fun doing it! Pete Primeau and Doug Stewart are your co-hosts.
We will interview rising young stars as well as established thought leaders in our industry. We will also interview superstars in selling, marketing, social media, and other disciplines. There also will be topic based podcasts. Every episode will have one action takeaway that will help you make more money! All this without the BS! Please Join us!
Friday Feb 27, 2015
Friday Feb 27, 2015
I interview one of fast rising young stars in our industry, Doug Stewart. Doug worked in his Grandfather's furniture store growing up, was a star sales rep with Tempur-Pedic and is now the director of training for MEGA Group. We discussed 3 Reasons Why You Should Never Give a Customer What they Want! We also discussed How to Market to Millennials. Doug Also gives a great tip on how to get Engagement on Your Facebook Page with Your Customers!