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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Tuesday May 19, 2015
Tuesday May 19, 2015
I interview Jeff Gober VP of Sales at Latex International. Jeff has been in the foam business for over twenty years. If you have ever been confused by latex this is the audio lesson for you. Jeff answers question from store owners and RSAs. Nothing was held back in our interview. I asked Jeff a tough question that would generally be an out of bounds question that every retailer needs to know about.
Jeff explains the difference between natural, synthetic, and blended latex. More importantly he explains the benefits to the consumer for each type of latex. There are three popular methods for producing latex to be used in mattresses. They are dunlop, continuous pour, and talalay. Jeff explores the benefits to the consumer for each method.
Jeff explains the quality control process at Latex International. He describes in detail the fallacy of companies who market pure latex. You need to hear this! Why it’s impossible for your customer to have an allergic reaction to a latex bed. This is Part 1 of 2. Join us for Part 2 on Episode 011. Thank You!
Sunday May 10, 2015
Sunday May 10, 2015
Mark talks about why he left a great job as the VP of Marketing at Leggett & Platt. He gives us an inside look into his new company. We get an update on his Sibose LLC including when the new product is shipping. My co-host Doug Stewart asks Mark some penetrating questions about which trends and fads impacted Mark’s decision to go forward with Sibose LLC.
Here is Mark’s description of Sibose LLC, ”We are in the business of helping people enjoy a better quality of life through better sleep. Our luxury line of mattresses are unlike anything in the industry and we hope to serve our new customers and the end consumer with products and services that far exceed any expectation.
We believe in making incredibly comfortable mattresses from natural materials grown on our own farm in the countryside of Yorkshire, England. Our unique story will deliver sales for our partners and a perfect place for our bed owners to dream huge dreams"
Mark was extremely engaging and excited to share with us some of the inside baseball at Sibose LLC. He defines his ideal retailer and even defines who isn’t a fit for him. Mark encourages dealers who are interested in Sibose LLC to email him at mquinn03@gmail.com.
Sunday May 03, 2015
Sunday May 03, 2015
I interview Paul Castain the owner of Castain Training Systems. He manages a group called Sales Playbook on LinkedIn with almost 50,000 members. He is an author, speaker, and thought leader in social media and sales. He wrote the book “Paul Castain’s Social Networking Playbook”.
Paul is also my sales coach and my friend!
He shares his 10 Big Things exercise which helps anyone to focus on the important projects and tasks at hand.
Paul talks about focus, personal improvement, and then he made me cry! He tells us about his riches to rags to riches story of losing a family owned business. He then lifts himself out of the shadows of despair and rises like a phoenix from the ashes to new success! He shares his visualization exercise that was inspired by a discussion with a family friend who gave him a wonderful gift.
Paul shares his 3 step formula. Paul holds nothing back in this 20 minute interview. Want more Paul? Just Click Here http://yoursalesplaybook.com.
Sunday Apr 26, 2015
Sunday Apr 26, 2015
I interview Simon Aronowitz “The Testimonial Guru” about testimonials and customer reviews. I have worked personally with Simon on my testimonials as well as other marketing strategies. He is a fantastic all around marketer as well as an expert on testimonials and consumer reviews as well as referrals. He is also the author of “The Untapped Goldmine in Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales”
I consider Simon a personal friend of mine.
Learn the #1 mistake businesses make regarding testimonials and customer reviews. Learn why your testimonial and review process cannot be an afterthought. Simon teaches the Big 4 Questions to ask your customers regarding consumer online reviews. Simon worked with me to develop my Bill of Rights for my dealers. Every business should have a Bill of Rights for the their customers.
I remember when Simon introduced me to my friend and thought leader in the furniture and mattress industry Jeff Giagnocavo at a GKIC conference. Simon does a deep dive into how to get consumer reviews to battle the potentially devastating effects of consumer review sites. He gives you the two questions that you as a business owner must ask yourself when you get a negative review. Simon holds nothing back including sharing his secret that he employs to make sure the 5 star consumer reviews are actually posted.
Simon also invites our listeners to continue the conversation after the podcast at http://www.fountainfeedback.com. Go there and download for Free Simon’s book “The 7 Fatal Mistakes Businesses Make With Testimonials”. While you are there contact Simon about his Free mastermind group coaching call.
For our complete show notes Click Here http://peteprimeau.com/episode-007-interview-with-simon-aronowitz-the-testimonial-guru/
Sunday Apr 19, 2015
Sunday Apr 19, 2015
Doug Stewart and I Interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster PA. He also is the founder and owner of Infotail with his partners Ben McClure and Mike Capuzzi. He is a contributor to Furniture World Magazine. Jeff was a sales rep for twelve years before he became a successful mattress store owner. Jeff is passionate about helping furniture & mattress store owners be more successful. His business Infotail is committed to helping retailers reach their full potential. Jeff is also a winner of the coveted GKIC Marketer of the Year!
Jeff answers questions from our closed Facebook group called No BS Sales School For Furniture & Mattress Store Salespeople. If you are in the business and want to join our group you are more than welcome to join. While answering those questions Jeff reviews the four key tenants of advertising. He share specific processes he has implemented in his stores. He shares specifics on how you can measure your advertising. He explains how he protects his business from consumer review sites and much much more. Show notes will be published at peteprimeau.com later today 4-19-2015
Wednesday Apr 15, 2015
Wednesday Apr 15, 2015
Doug Stewart and I interview Mark Kinsley about Kippo shorts, hybrid mattresses, Sleep Geek, marketing and getting things done without driving yourself crazy. Mark shares his inspiration for developing his new Kippo shorts. He discusses innovation versus improvements. Mark asked himself the question “How can I make this experience better?” He suggests that this question should be asked everyday by our retail store owners, RSAs, and sales reps.
How the term hybrid mattress helped shorten the selling cycle at retail. How Mark used the platform Kickstarter to launch his Kippo shorts. To see Kickstarter in action and see Mark’s new shorts Just Click Here http://kipposhorts.com. He encourages us to find creative ideas to communicate quality and customer service to our retail consumers. Don’t be afraid to copy great ideas. Borrow from other industries.
Mark mentions several dealers who are using Sleep Geek University to help train their new RSAs. One RSA doubled his income after implementing what he learned from Sleep Geek. Doug implores everyone in our industry new or veteran to go through Sleep Geek University. Just Click Here https://www.sleep-geek.com.
Mark recommends two books that business professionals must read. They are “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout and “Positioning: The Battle for Your Mind” by Al Ries & Jack Trout. Doug recommends the book “Made To Stick” by Chip & Dan Heath.
Sunday Apr 12, 2015
Sunday Apr 12, 2015
Interview With Doug Stewart About Social Media
I Interview Doug Stewart about how to be more successful on social media. Doug does a deep dive into his recent article, “More Social Media Followers in Two Easy Steps”. Doug outlines general principles of success with social media such as the importance of engagement. When to broadcast and when not to. He mentions Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook”.
I talk about furniture and mattress owner’s need to become the marketer of their products not just a seller of their products. Doug gives a specific formula to help you create content for your blog and social media. What baby boomers and millennials have in common. Why this is the best time in history to own a furniture or mattress store. Join us!
Sunday Apr 05, 2015
Sunday Apr 05, 2015
I interview adjustable bed guru Randy Thompson. Randy describes the moment his awareness shifted about customers, mattresses, and health that allowed him to sell 140 to 160 adjustable a year from a single store in Van Wert, Ohio(Pop Approx 15,000 people) and more importantly create loyal customers for life. He shares the one secret question you should ask all your customers especially your younger customers. Randy offers a special discount to our listeners on his Silver Bullet training program. Call Randy after the podcast so he can answer your questions!
Monday Mar 30, 2015
Monday Mar 30, 2015
Thank you Gerry Morris for sharing your wisdom with our listeners! Not only only is Gerry a legend in our industry but he is also an endurance athlete, runner, bicyclist, and a drummer in a band!
I interview author and thought leader Gerry Morris. He wrote the books “Sell More Beds” and “Spring Training”. He is also a featured writer for Sleep Savvy magazine for the past twelve years. Gerry talks about his mentors and what he learned from them. Gerry identifies the new challenges and opportunities for RSAs and store owners since he wrote his last book. He shares his favorite resources for selling more. He also discusses his new book that he will be releasing this summer! Call Gerry after our podcast with any of your questions!
Tuesday Mar 24, 2015
Tuesday Mar 24, 2015
Pete Primeau with Co-Host Doug Stewart discuss how to have a great week. They discuss how to focus and plan to have your best week ever! Doug also shares his favorite tool to organize everything in one place.