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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Aug 25, 2025
Monday Aug 25, 2025
The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.
Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from the mattress he sleeps on to the trends shaping the future of the industry. You'll hear his honest takes on the elusive low-end customer, the latest innovations like split head mattresses, and why forming genuine connections can be more important than the nuts and bolts of what you sell. Plus, Pete and Chris dive deep into the power of building a thriving tribe, the lessons learned from past product flops, and the essential books every ambitious business owner should read.
Books Pete is Currently Reading:
AI Prompts Book (Author: Brynne Tillman): https://geni.us/CrispyFramework
Books For New Store Owners:
The Negativity Fast (Author: Anthony Iannarino): https://geni.us/NegativityFast
Yes Attitude (Author: Jeffrey Gitomer): https://geni.us/YesGitomer
How to Win Friends and Influence People (Author: Dale Carnegie): https://geni.us/WinFriendsCarnegie
The Power of Positive Thinking (Author: Norman Vincent Peale): https://geni.us/PowerPositive
Come Back to Bed (Authors: Mark Quinn and Mark Kinsley): https://geni.us/ComeBackBed
The Wizard of Ads (Author: Roy H. Williams): https://geni.us/WizardOfAds
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate or Fee (Authors: Lawrence Steinmetz and William T. Brooks): https://geni.us/SellMarginsHigher
No BS Price Strategy (Author: Dan Kennedy): https://geni.us/DanKennedyNoBSPrice
The No BS Ruthless Management of People and Profits (Author: Dan Kennedy): https://geni.us/NoBSRuthlessDanKennedy
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 18, 2025
Monday Aug 18, 2025
Pete hands the hosting reins over to his producer, Chris Stone, who fields a variety of questions from both live viewers and dedicated listeners who wrote in ahead of time. Whether you’re a business owner, sales professional, or just looking for a boost in positivity, Pete shares real-life lessons from his decades in sales and retail—including how failure paved the road to his greatest successes, the importance of self-care, and the mindset shifts that have helped him and countless others thrive in a challenging retail landscape.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 11, 2025
Monday Aug 11, 2025
In this episode, we sit down with two dynamic leaders shaping the future of the home furnishings industry. Chad Fischer, an experienced Bedding Director with a strong background in management consulting, shares valuable insights into business development, strategic planning, and customer engagement. With a proven track record in sales and retail, Chad dives into the evolving challenges and opportunities within the bedding sector—and what it takes to stay ahead.
We’re also joined by Luke Larsen, Director of Merchandising – Home Furnishings at BrandSource. With over 12 years of experience in sales and business strategy, Luke is leading innovation in home furnishings merchandising. His digital savvy and creative approach are redefining how brands connect with today’s consumer.
Whether you’re a retail pro or just curious about the forces driving the industry forward, this episode delivers expert takeaways on growth, customer service, and what’s next post-Vegas Market.
👤Connect with Chad Fischer & Luke Larsen:
✅ Website: https://www.joinbrandsource.com/introducing-brandsource/
✅ Facebook: https://www.facebook.com/BrandSource
✅ LinkedIn (Chad Fisher): https://www.linkedin.com/in/chad-fischer-b6979b10a/
✅ LinkedIn (Luke Larsen): https://www.linkedin.com/in/luke-larsen-a5359b78/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 04, 2025
Monday Aug 04, 2025
In this episode, we sit down with Gordon S. Hecht, a powerhouse consultant to the home furnishings industry with over 40 years of experience spanning retail, manufacturing, product development, marketing, and multi-store operations. Gordon shares insights from his extensive career, including how to diagnose and repair retail roadblocks, build high-performing teams, and energize communication strategies that actually move the needle.
As a contributing columnist with more than 125 published articles in leading industry outlets like Sleep Savvy, Furniture World, and the UK’s Furniture News, Gordon brings a sharp perspective on sales training, retail dynamics, and the art of making things happen. Whether you're a seasoned retailer or just breaking into the home furnishings space, this episode is packed with actionable advice and real-world experience from one of the industry's most respected voices.
👤Connect with Gordon Hecht:
✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/
✅ Email: gordon.hecht@aol.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 28, 2025
Monday Jul 28, 2025
In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to creatively supporting retail partners, Doug offers practical insights and real-world examples that prove generosity and success are far from mutually exclusive. If you're in sales, leadership, or simply looking to grow your impact in any industry, this conversation will leave you inspired and equipped to give more—and grow more.
👤Connect with Doug Krinsky and 3Z Brands:
✅ Website: https://www.3zbrands.com/
✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 21, 2025
Monday Jul 21, 2025
In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.
Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence and clarity. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you drive meaningful and constructive outcomes in one of the most vital areas of wellness.
Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.
👤Connect with Karen Converse :
✅ Website: https://Karen-converse.com
✅ LinkedIn: https://www.linkedin.com/in/karen-converse
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 14, 2025
Monday Jul 14, 2025
In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performance and retailer success. If you’re a store owner looking to up your game, this episode is a must-listen!
👤Connect with Kristina Espinoza and King Koil Mattress Co.:
✅ Website: https://www.kingkoil.com/
✅ LinkedIn: https://www.linkedin.com/in/kristina-espinoza-0ab080167?utm
✅ YouTube: https://www.youtube.com/user/KKLC1898
✅ Facebook: https://www.facebook.com/KingKoilGlobal/#
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 07, 2025
Monday Jul 07, 2025
Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.
In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your store into a sales machine during this high-impact holiday weekend. From smart financing techniques to in-store tactics that convert, Brent shares actionable insights you can put to work right away.
👤Connect with Brent Batterman:
✅ Website: https://www.bedheadmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/brent-batterman
✅ Instagram: https://www.instagram.com/bedheadmarketing/
✅ Facebook: https://www.facebook.com/BederMarketing
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jun 30, 2025
Monday Jun 30, 2025
In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture industry. As President and Vice President of Primeau Furniture Sales, Pete and Jenny share what it takes to successfully run a business together—offering practical insights and inspiration for couples navigating both work and life side by side.
👤 Connect with Jenny and Pete Primeau:
✅ LinkedIn (Jenny): https://www.linkedin.com/in/jenny-primeau-9805408b/
✅ LinkedIn (Pete): https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jun 23, 2025
Monday Jun 23, 2025
In this special Ask Pete edition, Pete turns over hosting duties to top podcast producer Chris Stone for a lively, interactive session driven by listener questions from the mattress industry community.
From the challenge of paying bills during tough times, to managing inventory and creating a customer experience that sparks true word-of-mouth, Pete doesn’t hold back on candid advice gleaned from 43 years in the business. The episode dives deep into what separates thriving retailers from those just surviving, how to nurture a family business (without losing your mind!), and ways to maximize opportunities like Scott Vaughn’s Wingo Masterclass.
If you’re an independent retailer navigating today’s ever-shifting marketplace—or just someone curious about the passion and relationships behind successful stores—this episode delivers practical insights, personal stories, and plenty of laughs. Whether you tuned in live or caught the replay, get ready for raw conversations, audience shoutouts, and Pete’s signature blend of expertise and encouragement.
Grab your notebook—there’s a goldmine of actionable takeaways coming your way on The Pete Primeau Show!
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences