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Episodes
With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Episodes

Monday Dec 02, 2024
The 200th Episode Spectacular Event! : Episode 200
Monday Dec 02, 2024
Monday Dec 02, 2024
The Pete Primeau Show is turning 200! Join us for a very special live celebration as we honor Pete Primeau, the legend who’s been the guiding light for mattress industry veterans, newbies, and everyone in between. For two decades, Pete has empowered business owners with actionable advice, insider knowledge, and an unshakable passion for helping others thrive.
This isn’t just any podcast—it’s your podcast. Pete has built more than a show; he’s built a community of dreamers and doers, all striving for success together. Now it’s your chance to be part of the celebration!
🎤 Go Live with Pete: Whether you’re a loyal listener or a first-time viewer, grab the mic and share your thoughts, well-wishes, or stories about how Pete has impacted your journey.
Whether Pete’s advice has turned your business around, inspired you to take a leap, or simply brightened your day with his infectious energy, this is your moment to say, “Thank you, Pete!”
Don’t Miss It!
Block out just a few minutes to tune in live, share your appreciation, and wish Pete continued success as he heads toward the next 200 episodes. Let’s show him the love and gratitude he so richly deserves.
Come celebrate the man, the myth, the legend—Pete Primeau. Because if anyone deserves it, it’s him.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Nov 25, 2024
Lessons From A Success Story with Andrew Scully: Episode 199
Monday Nov 25, 2024
Monday Nov 25, 2024
In this episode, we sit down with Andrew, an 8-year veteran in the furniture industry, and currently a store manager at Slumberland Furniture. With years of experience under his belt, Andrew shares valuable insights on building a successful career in retail, emphasizing the importance of integrity, honesty, and a strong work ethic. He also discusses his personal journey in the industry, the challenges and rewards of managing a furniture store, and how a commitment to customer satisfaction drives both individual and company success. Whether you're in retail or simply interested in the principles of success, Andrew’s perspective is both inspiring and practical.
👤Connect with Andrew Scully:
✅ Website: https://www.slumberland.com/
✅ Instagram: https://www.instagram.com/slumberland_furniture/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Nov 18, 2024
Newest Trends in Sales with Pete Primeau: Episode 198
Monday Nov 18, 2024
Monday Nov 18, 2024
In this episode, host Pete Primeau, President of Primeau Furniture Sales, dives into the latest trends shaping the world of sales today. Pete shares his insights on how the furniture sales industry is evolving, the impact of digital transformation, and the strategies sales professionals need to adopt to stay ahead of the curve. Whether you're a seasoned sales pro or just starting out, this episode offers valuable tips on navigating the changing landscape and building strong customer relationships in an increasingly competitive market. Tune in for expert advice on adapting to new consumer behaviors, leveraging technology, and staying innovative in the ever-evolving world of sales.
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Nov 11, 2024
How To Get The MIDAS Touch! with Greg Jent & Steve Houk: Episode 197
Monday Nov 11, 2024
Monday Nov 11, 2024
In this episode, we sit down with industry veterans Greg Jent and Steve Houk to explore the dynamic world of mattress sales and marketing. Greg, owner of Discount Mattress and a sales representative for Puffy and BedGear, shares insights from his 23 years in the industry. Meanwhile, Steve, owner of Boise Mattress and the mastermind behind the Mattress Industry Network Group on Facebook, discusses his strategies for building a successful network that empowers mattress store owners nationwide. Join us for an engaging conversation packed with expert advice and industry trends!
👤Connect with Greg Jent & Steve Houk:
✅ Website (Greg Jent): https://www.midasamerica.org/
✅ Website (Steve Houk): https://boisemattress.com/
✅ LinkedIn (Greg Jent): https://www.linkedin.com/in/greg-jent-620b2a4/
✅ LinkedIn (Steve Houk): https://www.linkedin.com/in/steve-h-59464719/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Nov 04, 2024
ASK PETE! - Episode 196
Monday Nov 04, 2024
Monday Nov 04, 2024
Welcome back to "ASK PETE!", the must-listen podcast for everyone in the mattress industry. In this episode, Pete Primeau, drawing on over 40 years of experience, teams up with his producer Chris Stone to address your questions. Don’t miss this chance to hear Pete share his insights and personal anecdotes. So put on your headphones, relax, and prepare for an episode brimming with wisdom and practical advice. Here’s to selling a million today!
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Oct 28, 2024
The Drive to Win with Kelly Charles: Episode 195
Monday Oct 28, 2024
Monday Oct 28, 2024
In this episode, we chat with Kelly Charles, the Owner and President of The Big Mattress Outlet, who brings over 25 years of experience in the mattress industry. Kelly shares her insights on the latest trends in sleep technology and what to look for when choosing the perfect mattress. We also dive into her journey as a business owner and her passion for helping customers achieve better sleep. Plus, Kelly discusses her own podcast, "Nothing Else Mattress Podcast," where she explores all things related to sleep and comfort. Tune in for valuable tips and engaging stories from an industry expert!
👤Connect with Kelly Charles:
✅ Website: https://www.bigmattressoutlet.com/
✅ Website: https://www.bigmattressoutlet.com/bmo-franchise
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Oct 21, 2024
The Sleepless Struggle with Karen Converse: Episode 194
Monday Oct 21, 2024
Monday Oct 21, 2024
In this episode, we welcome Karen Converse, an industry veteran with over 20 years of experience in both retail and wholesale. Currently thriving as an independent rep, Karen shares her insights on navigating the ever-changing landscape of the industry. We discuss her journey, the challenges she has faced, and the strategies that have contributed to her success. Whether you’re in retail, wholesale, or just curious about the industry, you won’t want to miss her valuable advice and unique perspective!
👤Connect with Karen Converse:
✅ Website: https://www.karen-converse.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Oct 14, 2024
IT'S THE 4TH QUARTER! with Steve Houk: Episode 193
Monday Oct 14, 2024
Monday Oct 14, 2024
In this episode, we welcome Steve Houk, the owner of Boise Mattress and the driving force behind the largest Facebook group in the mattress industry, The Mattress Industry Network Group. Just as a football coach strategizes to build a winning team, Steve has mastered the art of marketing and sales, creating a robust network that supports store owners across the nation.
We dive into his insights on the mattress business and how he runs a successful Mastermind Group, akin to a locker room huddle where key players share strategies to tackle challenges and score big. Steve’s expertise not only shapes the mattress industry but also mirrors the teamwork and resilience required in American football. Tune in to learn how to elevate your game, whether in business or on the field!
👤Connect with Steve Houk:
✅ Website: https://boisemattress.com/
✅ Facebook: https://web.facebook.com/boisemattress1?_rdc=1&_rdr
✅ Instagram: https://www.instagram.com/boisemattress/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Oct 07, 2024
Keys To Success in Today's Retail World with Michael Wipfler: Episode 192
Monday Oct 07, 2024
Monday Oct 07, 2024
In this episode, we welcome Michael Wipfler, the Director of Sales for Mueller Furniture and Mattress Co. With over a decade of experience in the industry, Michael is recognized for his collaborative leadership style and empathetic approach. Join us as we dive into his insights on building effective sales teams, fostering a positive work culture, and the importance of empathy in leadership. Michael shares valuable tips for aspiring leaders and discusses how he navigates the challenges of the furniture and mattress market. Don’t miss this engaging conversation filled with practical advice and inspiration!
👤Connect with Michael Wipfler:
✅ Website: https://www.muellerfurniture.com/
✅ Facebook: https://www.facebook.com/MuellerFurniture1927
✅ YouTube: https://www.youtube.com/user/TheMuellerFurniture
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Sep 30, 2024
Monday Sep 30, 2024
In this episode, we welcome Larry Levine, best-selling author of *Selling from the Heart* and co-host of the *Selling from the Heart Podcast*. With over 30 years of experience in B2B technology sales, Larry has a deep understanding of what it takes to thrive in today's challenging sales landscape. He emphasizes the importance of authenticity, helping sales teams not only grow their revenue but also enrich their professional and personal lives.
Larry's coaching style resonates with sales professionals of all levels, from seasoned veterans to new entrants in the field. His approach is practical, relatable, and refreshingly candid, making his insights accessible and actionable. He champions a movement centered on authenticity, integrity, and genuine connection, believing that clients prefer to engage with salespeople who truly sell from the heart rather than those who are just “empty suits.”
Join us as Larry shares his wisdom on building trust, fostering meaningful relationships, and transforming the sales profession through a heartfelt approach. Tune in to discover how you can elevate your sales game and make a lasting impact on your clients.
👤Connect with Larry Levine:
✅ Website: https://sellingfromtheheart.net/
✅ Instagram: https://www.instagram.com/sellingfromtheheart
✅ Facebook: https://www.facebook.com/sellfromheart
✅ YouTube: https://www.youtube.com/c/sellingfromtheheart
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences