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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Sep 22, 2025
Monday Sep 22, 2025
In this episode, we’re joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales teams with the tools to win more deals at the right price. Whether you're a sales leader, entrepreneur, or rep on the front lines, this conversation offers powerful strategies to help you differentiate and dominate.
👤Connect with Lee Salz and Sales Architects:
✅ Website: https://salesarchitects.com/
✅ LinkedIn: https://www.linkedin.com/in/leesalz/
✅Facebook: https://www.facebook.com/LeeBSalz/
✅YouTube: https://www.youtube.com/@theleesalz
✅X: https://x.com/SalesArchitects
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 15, 2025
Monday Sep 15, 2025
In this episode, we sit down with Fawad Zavary, a 26-year veteran of the furniture industry and a driving force behind Exclusive Furniture’s continued success. Known for his relentless pursuit of excellence and innovation, Fawad shares insights into what it takes to create a standout customer experience in today’s competitive market. As both a respected industry leader and a dedicated mentor, he offers a unique perspective shaped by decades of hands-on experience and a deep passion for the business. Whether you're in retail, customer service, or leadership, this conversation is packed with valuable lessons you won’t want to miss.
👤Connect with Fawad Zavary:
✅ Website: https://exclusivefurniture.com/
✅ LinkedIn: https://www.linkedin.com/in/fawad-zavary-8459109
✅Facebook: https://www.facebook.com/exclusivefurniturehouston/
✅Instagram: https://www.instagram.com/exclusivefurniture/
✅YouTube: https://www.youtube.com/user/exclusivefurnitureTV
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 08, 2025
Monday Sep 08, 2025
What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 01, 2025
Monday Sep 01, 2025
In this episode, we sit down with Scott Grand, Owner of Grand Bedding in Baton Rouge, Louisiana — a family-owned company with an impressive legacy of over 105 years in the mattress-making industry. Founded in 1920 by his great grandfather, Grand Bedding has remained a cornerstone of craftsmanship and innovation for four generations. With more than 40 years of personal experience in the business, Scott shares how he honors his family's legacy while continuing to invest in people and technology to deliver top-quality mattresses to his dealers. It's a story of heritage, hard work, and the pursuit of excellence that would make his great grandfather proud.
👤Connect with Scott Grand:
✅ Website: https://grandbedding.com/
✅ LinkedIn: https://www.linkedin.com/in/scott-grand-203a9b90/?utm
✅ Email: sgrand@grandbedding.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 25, 2025
Monday Aug 25, 2025
The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.
Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from the mattress he sleeps on to the trends shaping the future of the industry. You'll hear his honest takes on the elusive low-end customer, the latest innovations like split head mattresses, and why forming genuine connections can be more important than the nuts and bolts of what you sell. Plus, Pete and Chris dive deep into the power of building a thriving tribe, the lessons learned from past product flops, and the essential books every ambitious business owner should read.
Books Pete is Currently Reading:
AI Prompts Book (Author: Brynne Tillman): https://geni.us/CrispyFramework
Books For New Store Owners:
The Negativity Fast (Author: Anthony Iannarino): https://geni.us/NegativityFast
Yes Attitude (Author: Jeffrey Gitomer): https://geni.us/YesGitomer
How to Win Friends and Influence People (Author: Dale Carnegie): https://geni.us/WinFriendsCarnegie
The Power of Positive Thinking (Author: Norman Vincent Peale): https://geni.us/PowerPositive
Come Back to Bed (Authors: Mark Quinn and Mark Kinsley): https://geni.us/ComeBackBed
The Wizard of Ads (Author: Roy H. Williams): https://geni.us/WizardOfAds
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate or Fee (Authors: Lawrence Steinmetz and William T. Brooks): https://geni.us/SellMarginsHigher
No BS Price Strategy (Author: Dan Kennedy): https://geni.us/DanKennedyNoBSPrice
The No BS Ruthless Management of People and Profits (Author: Dan Kennedy): https://geni.us/NoBSRuthlessDanKennedy
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 18, 2025
Monday Aug 18, 2025
Pete hands the hosting reins over to his producer, Chris Stone, who fields a variety of questions from both live viewers and dedicated listeners who wrote in ahead of time. Whether you’re a business owner, sales professional, or just looking for a boost in positivity, Pete shares real-life lessons from his decades in sales and retail—including how failure paved the road to his greatest successes, the importance of self-care, and the mindset shifts that have helped him and countless others thrive in a challenging retail landscape.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 11, 2025
Monday Aug 11, 2025
In this episode, we sit down with two dynamic leaders shaping the future of the home furnishings industry. Chad Fischer, an experienced Bedding Director with a strong background in management consulting, shares valuable insights into business development, strategic planning, and customer engagement. With a proven track record in sales and retail, Chad dives into the evolving challenges and opportunities within the bedding sector—and what it takes to stay ahead.
We’re also joined by Luke Larsen, Director of Merchandising – Home Furnishings at BrandSource. With over 12 years of experience in sales and business strategy, Luke is leading innovation in home furnishings merchandising. His digital savvy and creative approach are redefining how brands connect with today’s consumer.
Whether you’re a retail pro or just curious about the forces driving the industry forward, this episode delivers expert takeaways on growth, customer service, and what’s next post-Vegas Market.
👤Connect with Chad Fischer & Luke Larsen:
✅ Website: https://www.joinbrandsource.com/introducing-brandsource/
✅ Facebook: https://www.facebook.com/BrandSource
✅ LinkedIn (Chad Fisher): https://www.linkedin.com/in/chad-fischer-b6979b10a/
✅ LinkedIn (Luke Larsen): https://www.linkedin.com/in/luke-larsen-a5359b78/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 04, 2025
Monday Aug 04, 2025
In this episode, we sit down with Gordon S. Hecht, a powerhouse consultant to the home furnishings industry with over 40 years of experience spanning retail, manufacturing, product development, marketing, and multi-store operations. Gordon shares insights from his extensive career, including how to diagnose and repair retail roadblocks, build high-performing teams, and energize communication strategies that actually move the needle.
As a contributing columnist with more than 125 published articles in leading industry outlets like Sleep Savvy, Furniture World, and the UK’s Furniture News, Gordon brings a sharp perspective on sales training, retail dynamics, and the art of making things happen. Whether you're a seasoned retailer or just breaking into the home furnishings space, this episode is packed with actionable advice and real-world experience from one of the industry's most respected voices.
👤Connect with Gordon Hecht:
✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/
✅ Email: gordon.hecht@aol.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 28, 2025
Monday Jul 28, 2025
In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to creatively supporting retail partners, Doug offers practical insights and real-world examples that prove generosity and success are far from mutually exclusive. If you're in sales, leadership, or simply looking to grow your impact in any industry, this conversation will leave you inspired and equipped to give more—and grow more.
👤Connect with Doug Krinsky and 3Z Brands:
✅ Website: https://www.3zbrands.com/
✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 21, 2025
Monday Jul 21, 2025
In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.
Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence and clarity. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you drive meaningful and constructive outcomes in one of the most vital areas of wellness.
Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.
👤Connect with Karen Converse :
✅ Website: https://Karen-converse.com
✅ LinkedIn: https://www.linkedin.com/in/karen-converse
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences