The Pete Primeau Show

2020 Is A Gift To Your Business (If You Let It) w/ Dan Jourdan - Ep 6 - The Pete Primeau Show

Furniture and mattress stores have been hit with uncertainty and inventory shortages for months now.

So WHY is 2020 actually a gift for you and your business???

On episode 6 of "The Pete Primeau Show", Pete talks with The Sales Energizer, Dan Jourdan - aka "The Deej".

On the show, they discuss how to turn today's turmoil into the turning point you and your business need to thrive as you go forward.

Get Pete's book, "Sell A Million!" on Amazon: https://amzn.to/2F5TtSZ

For only $15, get Dan's "7 Day Cold Calling Blitz" at: www.TheSalesEnergizer.com

#TheSalesEnergizer #MattressStore #FurnitureStore #MattressStoreOwner #FurnitureStoreOwner #Sales #Marketing

Attract More Foot Traffic And Get People To Fall In Love With Your Store w/ Mark Kinsley - Ep 3 - The Pete Primeau Show

How can you get MORE foot traffic into your retail store?

 

On episode 3 of "The Pete Primeau Show", Pete talks with Mark Kinsley, President of Englander Mattress and one half of the Dos Marcos Podcast.

 

They talk about the current state of retail, what it takes to build a sustainable business today, how to bring traffic into your store, and much more!

 

Get Mark Kinsley's new book, "Come Back To Bed", here: https://bit.ly/2UkzzHX

Transforming A Good RSA Into An Amazing RSA w/ Lori Harshman - Ep 5 - The Pete Primeau Show

On episode 5 of the Pete Primeau Show, Pete talks to Lori Harshman.

Lori started in the furniture business as an RSA. Today, Lori is a Territory Manager for Serta Mattress.

Lori shares her 6 tips to becoming a better RSA, as well as advice on customer service, marketing, online reviews and a bunch more!

This episode is sponsored by Pete's book, "Sell A Million!". Get your copy on Amazon: https://amzn.to/2F5TtSZ

Get More Store Foot Traffic With Video Marketing w/ Andrew Robinson - Ep4 - The Pete Primeau Show

On Episode 4 of The Pete Primeau Show, Pete talks to his good friend, Andrew Robinson, now a successful real estate agent, and previously a successful furniture store owner.

 

Pete and Andrew start off by talking about the need for furniture store owners to use video in their marketing, and how to start doing that.

 

Then the punchy marketing and sales tips continue to flow as they discuss the importance of surprising customers, referrals, testimonials, reviews, making the most of Google, sales training, brownies, and a lot more.

 

Don’t miss the brownies!!!

 

Get Pete's book, "Sell A Million!": https://amzn.to/2F5TtSZ

 

***Yes, Episode 4 is out before Episode 3 - which will be out next week. (These episodes were recorded out of sequence.)

Supply Chain Disruptions And Price Increases For The Mattress Industry In 2020 w/ Justin Trumbo - Ep 2 - The Pete Primeau Show

On episode 2 of The Pete Primeau Show, Pete was joined by Justin Trumbo, President of BedTech Midwest.

 

They talked about how the mattress industry has been affected by supply chain disruptions and price increases. They also discuss how retailers need to be more focused on what lines they carry to increase sales and how they need to understand where consumers are getting their information today.

 

Get Pete's Book, "Sell A Million!" on Amazon:

https://amzn.to/2F5TtSZ

Pete's Website:

https://www.peteprimeau.com

Connect With Pete On Facebook:

https://www.facebook.com/PrimeauFurnitureSales

Do Online Review Sites Help Or Hurt Mattress & Furniture Retailers? w/Jeff Giagnocavo - Ep 1 - The Pete Primeau Show

On the first episode of The Pete Primeau Show, Pete is joined by his good friend, Jeff Giagnocavo, co-owner of Gardner's Mattress & More.

They discuss the presentation given by Michael Magnuson, CEO of GoodBed, at the 2020 Furniture Today Bedding Conference about the threat posed to independent retailers by the tactics of so-called "independent" review websites.

Get Pete's Book, "Sell A Million!" on Amazon:

https://amzn.to/2F5TtSZ

Pete's Website:

https://www.peteprimeau.com

Connect With Pete On Facebook:

https://www.facebook.com/PrimeauFurnitureSales

Jeff Giagnocavo's website:

https://gardnersmattressandmore.com

Jeff Giagnocavo on LinkedIn:

https://www.linkedin.com/in/JeffGtheRep/

 

No BS Sales Ep 34 - Pete Primeau- You Are Not Your Customer!

I was in a marketing meeting last night and found myself blurting out with authority “You are not your customer!” Oftentimes as business owners we craft advertising messages that focus on us instead of our ideal target customer. 

Sometimes as salespeople we treat our customers the way we want to be treated. The Golden Rule is a great start but as marketers and salespeople we must go further. We must come all the way across the table and really spend time and energy into thinking about our ideal target customers and what they want and need. 

Let me give you a few examples of how believing that you are your customer can hurt your advertising and sales. If you are a salesperson whose income is less than your customers and you believe you are your customer you will believe that they won’t buy your products because you think they can’t afford it. But they can! Remember You are not your customer!

If you are a business owner who thanks to hard work and proper focus has made it financially. As you socialize at the yacht club and attend dinner parties you start to be influenced by your new friends. You might start to pull back on your advertising in both energy and urgency to make it more appealing to the new you. over the years there is a real tendency to make your advertising prettier. Remember ugly ads often pull better than pretty ads especially if you sell middle priced to promotional goods. If you are selling high end goods your ads need to be more elegant.

Sometimes folks from other professions retire and after a few years of golfing and fishing go back to work as an RSA in a furniture or mattress store. By the way these salespeople are usually worth their weight in gold. They too need to remember that “You are not your customer”

The three pillars of marketing are Media, Message, and Market. Right? Wrong! Market is #1, Message is #2 and Media is #3. if you as a store owner don’t accurately target your ideal customer(Market) you will never get your message right. You could actually have the right media but the wrong message and your advertising investment is wasted. 

If you do not focus on who your ideal customer is your advertising, display, merchandising, sales education and service will all be wrong leaving you with high advertising costs and low sales. not to mention your customers won’t enjoy your store and your employees won’t want to work in your store. So please remember to focus on your ideal target customer and remember you are not your customer. 

Knowledge is power. Knowing that you are not your customer will improve all aspects of your store. Take time every week if not everyday to reflect on this truth. Reflection to the point of introspection will make us all better store owners and salespeople. Have a Great Market and a Great Weekend!

If You enjoyed this podcast please rate, review, and subscribe to our podcast. Just Click Here Now https://itunes.apple.com/us/podcast/no-bs-sales-marketing-more/id975006328. 

Sell A Million!

Pete

PS To Get My FREE Ebook The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them go to peteprimeau.com.

No BS Sales Ep 33 - Pete Primeau Talks About Self Management For Store Owners

You can't manage time, you can only manage yourself. Store owners are among the busiest people I know. I have been working for or with furniture and mattress store owners for thirty four years. 

Know Yourself- Are you more productive in the morning, afternoon or at night?

First things first- Take care of your health, your energy and your creativity first. Without your health you aren’t any good to anyone including yourself. Make sure you pay attention to exercise, diet, and sleep. Guard your energy. Your customers, your staff and your family need you to be a leader and appositive influence. You can’t do that without energy. Stay away from negative people and start your day with your ritual of thankfulness and/or prayer. Your creativity is the first thing that goes when things are sliding in the wrong direction. Consider it an early warning system to correct your attitude and thinking patterns when you aren’t as creative as usual. Take action now or sooner. Talk a walk or listen to some music. Watch a funny video. If none of this works evaluate your rest, diet and exercise. 

Free Yourself from dependent business relationships. Seek to liberate yourself from the day to day operations of the store as much as you can. Coach and empower your staff to take care of your customers just like you would. Continuous feedback is the key. I said the word coach on purpose.

Get used to saying no. Get comfortable with no. This is the key to winning back your life from the chains that you put there in the first place.

Because there are so many things to do everyday in every store you must prioritize the work for everyone and then circle back and make sure the work was done and done right. The time you invest in coaching your staff is a real leverage point in your business.

Alone time- You must create space in your schedule to work on your business instead of in your business. 

Single handle- Once you pick it up finish the task. Don’t pick it up unless you can finish it.

Define for your staff boundaries- Your staff needs to know when and how to approach you. If you don’t create some space you will never get your work done. 

Build a Schedule. Make it sacred. You must respect your word as law. If you don’t respect yourself no one else will. Your internal dialogue is important and it is the key to all other communication. Keep it real and Keep it positive!

Activity doesn't equal results- Do not let yourself off the hook. Make that you create a culture in your company that values results.

To Do List- Only put important tasks on it. Do not write trivial things down. Pick a handful of important tasks and get them done. 

I hope this helps you build a stronger more profitable business and helps you to enjoy your business more. Please call or email me with any questions that you have. Finish the week strong!

If You enjoyed this podcast please rate, review, and subscribe to our podcast. Just Click Here Now https://itunes.apple.com/us/podcast/no-bs-sales-marketing-more/id975006328.

Wishing You Success!

Pete

PS. I would love hear from you! Please leave a comment or email me at peteprimeau@ameritech.net.

No BS Sales Ep 32 - Pete Primeau Interviews Gerry Morris About His New Book Mattress Matters.

I had so much fun interviewing Gerry Morris about his new book Mattress Matters. This is Gerry’s third book on selling mattresses. I recommend all of Gerry’s books. I almost didn’t read this book because I read all of Gerry’s columns not once but two to three times. To my surprise I found new mattress selling gold in his new book. 

Don’t miss this interview! Gerry shares how and why he learned to sell mattresses at retail. Here is the coupon code that Gerry promised in the interview. Go to Sellmorebeds.com and use coupon code f3c4jq to save $7 from the regular price of $19.95. Which makes his new book Mattress Matters only $12.95! Thanks Gerry!

For more from Gerry go to www.furnituretrainingcompany.com to check out his mattress training program. 

No BS Sales Ep 31 - Pete Primeau and Doug Stewart Interview Jeff Giagnocavo Co-Owner of Gardner’s Mattress & More About How They Create Traffic From Tuft and Needle and Casper

Want to create traffic from Tuft and Needle and Casper? Listen to this podcast! We interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster, PA about how he is achieved an extra $30,000 in sales in five to six weeks using traffic that he created using Tuft and Needle & Casper. 

In this episode Jeff explains what inspired him. He also explains what his store is doing step by step.On April 19 & 20 Jeff will reveal the step by step marketing system that he developed to create the extra $30,000 in sales volume. Go to automaticmattressprofits.net to sign up for Jeff’s two day seminar. He urges all retailers to be proactive and not reactionary.

Jeff will also share his marketing plan at Furniture Today’s Bedding Conference in Tucson, Arizona where Jeff will be sharing his wisdom with all the attendees. Don’t miss this episode we packed in all this and more in less than twenty minutes.

If You enjoyed this podcast please rate, review, and subscribe to our podcast. Just Click Here Now https://itunes.apple.com/us/podcast/no-bs-sales-marketing-more/id975006328.

Wishing You Success!

Pete

PS. I would love hear from you! Please leave a comment or email me at peteprimeau@ameritech.net.