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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show is honored to have one of the greatest Speakers and Sales Trainers on the planet: the incomparable Victor Antonio. A poor upbringing from one of the roughest areas of Chicago didn’t stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He’s the author of 13 books on sales and motivation and recently launched the Sales Velocity academy, a learning platform with 500+ videos. Most recently he published “Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling” and his newest book, “Upselling is the New Prospecting” is due out in 2020. His podcast and YouTube channel (Sales Influence: Finding the Why in How People Buy) gets over 100,000 downloads a month and has almost 200,000 subscribers, respectively. He has shared the stage with top business speakers: Daymond John (Shark Tank), John Maxwell, and the late Zig Ziglar.
Connect with Victor:
https://salesvelocityacademy.com
https://www.youtube.com/user/salesinfluence
https://www.linkedin.com/in/victorantonio
https://www.facebook.com/TheVictorAntonio
https://www.instagram.com/victorantonio/
https://twitter.com/victorantonio
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show welcomes one of the best marketers on the planet - Owner of Trent Bedding: Trent Ranburger.
Residents of south-Central Kentucky know—and adore—Trent Ranburger through his sleep shop’s hilarious commercials, customer service and commitment to area charities. For more than a decade, they’ve watched founder and owner Trent Ranburger don costumes and take on alter egos to tout his eponymous bedding shop. Whether they star Ranburger in character or as his own enthusiastic self, the commercials are goofy, funny and, most importantly, memorable. They have made Ranburger a local celebrity and Trent Bedding a success in a crowded market that now includes upwards of 40 retailers selling beds in Warren County, population about 120,000.
A few years ago, Ranburger introduced a new character to customers: his sidekick, Lil Trent. The custom-made puppet, ostensibly a new employee at the retailer, made his rap video debut with Trent and the rest is history!
Trent Bedding Rap Video: "It's Just Like... A Mattress Store" - https://youtu.be/3HnWSDxy8RM
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
Monday May 24, 2021
Monday May 24, 2021
How do you create in-store experiences for your retail business that lead to higher profits and sales?
On episode 24, Pete Primeau talks with his longtime friend and retailer - Jeff Giagnocavo - one of the owners of Gardner's Mattress & More in Lancaster, PA.
During their chat, Jeff reveals an Ingenious way his store is getting potential buyers to come in and "try" a new mattress before they buy it. You'll also find out why Jeff isn't afraid of scaring shoppers away with his prices and all about his love for old-school advertising (and why it still works).
- Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Need help starting your show and growing the audience?
Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Jeff Giagnocavo from Gardner's Mattress & More, National Alliance Of Sleep Better Specialists |
- LinkedIn: https://www.linkedin.com/in/bedroomguru/
- NAOSBS: https://naosbs.com/
- Gardner's: https://gardnersmattressandmore.com/
- Lancaster Connects: https://lancasterconnects.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Thursday Apr 01, 2021
Thursday Apr 01, 2021
"Having successful sales conversations with your prospects and customers starts in your own head."
On episode 23 of “The Pete Primeau Show” – Karen Siravo from Business Expansion Strategies - gives you countless ways to have better outcomes in sales by mindfully communicating.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Need help starting your show and growing the audience? Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Karen Siravo, Business Expansion Strategies |
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #CommunicateBetter
Thursday Mar 25, 2021
Thursday Mar 25, 2021
How can small businesses compete and win against larger competitors?
On episode 22 of “The Pete Primeau Show” – Steve Houk from Boise Mattress and the “Mattress Industry Network” group reveals the things he has done to capture the bedding market in his city.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Steve’s Facebook group, “Mattress Industry Network”: https://bit.ly/3tUEC1o
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
Steve Houk, Boise Mattress & Mattress Industry Network |
- LinkedIn: https://www.linkedin.com/in/steve-houk-59464719/
- Mattress Industry Network: https://bit.ly/3tUEC1o
- Boise Mattress: https://www.boisemattress.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailMarketing #MattressIndustryNetwork
Thursday Mar 04, 2021
Thursday Mar 04, 2021
What are the new tools from GoodBed to help mattress retailers grow their business?
On episode 21 of "The Pete Primeau Show" - Michael Magnuson & Jeff Cassidy from GoodBed - reveal some exciting new programs to help retailers get found online.
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: https://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
SHOW PODCAST: https://www.peteprimeau.com/the-pete-primeau-show/
Michael Magnuson, Founder & CEO Of GoodBed |
- LinkedIn: https://www.linkedin.com/in/michaelmagnuson/
- Twitter: https://twitter.com/mdmagnuson
- Website: https://www.goodbed.com
Jeff Cassidy, VP Of Business Development At GoodBed |
- LinkedIn: https://www.linkedin.com/in/jeffcassidy1/
- Website: https://www.goodbed.com
Listen to Mike & Jeff's podcast, "Mike It Up": https://www.mikeitup.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #OnlineSales #DigitalMarketing #Testimonials #GoodBed
Thursday Feb 25, 2021
Thursday Feb 25, 2021
These mattress industry sales secrets helped Instant Comfort's National Sales Manager sell over 1,000 Number Beds!
On episode 20 of "The Pete Primeau Show", Mark Klingenberg from Instant Comfort, stopped by to reveal his winning formula that any sales professional can use to move more product off the showroom floor!
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: https://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
Mark Klingenberg, National Sales Manager, Instant Comfort |
- LinkedIn: https://www.linkedin.com/in/mark-klingenberg-2406a02b/
- Website: https://instantcomfort.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #SalesSecrets
Friday Feb 19, 2021
Friday Feb 19, 2021
How do you open a business on a shoestring budget and thrive?
On episode 19 of "The Pete Primeau Show", Bill Russell, co-owner of CrossFit Cleveland, shares his experiences of side-hustles and bootstrapping businesses - including his CrossFit gym - to success.
Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
Connect with Bill Russell |
- LinkedIn: https://www.linkedin.com/in/BillRussellOhio/
- Website: https://www.CrossFitCleveland.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com
#Bootstrapping #CrossFit #FurnitureStore #MattressStore #RetailSales #Entrepreneurship #CrossFitCleveland
Thursday Feb 11, 2021
Thursday Feb 11, 2021
What sales and business lessons can you take from Tom Brady and the Bucs' Super Bowl win?
On episode 18 of "The Pete Primeau Show" - John Kolencik - owner of Matrix Impact, discusses the winning psychology, practices, and insights every business owner can implement for success from the big game.
Plus, it's always good when two collegiate nose tackles talk quarterbacks.
- Join the Free Group, "Pete Primeau Sales & Marketing": http://bit.ly/PeteFreeGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
- SPONSOR: Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
John Kolencik, Owner, Matrix Impact |
- LinkedIn: https://www.linkedin.com/in/johnkolencik/
- Facebook: https://www.facebook.com/MatrixImpact/
- Twitter: https://twitter.com/sales_impact
- Website: https://matriximpact.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
Thursday Feb 04, 2021
Thursday Feb 04, 2021
Here's your 2021 marketing strategy, given to you on a platter, for FREE! You're not only going to learn how to systematically get 5-star reviews and testimonials, but you'll learn how to use them as the foundation of EVERYTHING you do in your marketing.
On the episode, Pete is joined by one of the producers of his show, Simon Aronowitz, co-founder of Get Super Cereal and author of the book, "The Untapped Goldmine In Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales."
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "The Untapped Goldmine In Your Business", Simon's book: http://bit.ly/UntappedGoldmineBook
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Simon Aronowitz, Co-Founder of Get Super Cereal |
- LinkedIn: https://www.linkedin.com/in/simonaronowitz
- Facebook: https://www.facebook.com/GetSuperCereal
- Twitter: https://twitter.com/GetSuperCereal
- Website: https://www.GetSuperCereal.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #Branding #Motivation #SmallBusinessOwner #PetePrimeauShow #MarketingStrategy #Testimonials #Reviews #ContentCreation #Storytelling