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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Friday Feb 19, 2021
Friday Feb 19, 2021
How do you open a business on a shoestring budget and thrive?
On episode 19 of "The Pete Primeau Show", Bill Russell, co-owner of CrossFit Cleveland, shares his experiences of side-hustles and bootstrapping businesses - including his CrossFit gym - to success.
Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
Connect with Bill Russell |
- LinkedIn: https://www.linkedin.com/in/BillRussellOhio/
- Website: https://www.CrossFitCleveland.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com
#Bootstrapping #CrossFit #FurnitureStore #MattressStore #RetailSales #Entrepreneurship #CrossFitCleveland

Thursday Feb 11, 2021
Thursday Feb 11, 2021
What sales and business lessons can you take from Tom Brady and the Bucs' Super Bowl win?
On episode 18 of "The Pete Primeau Show" - John Kolencik - owner of Matrix Impact, discusses the winning psychology, practices, and insights every business owner can implement for success from the big game.
Plus, it's always good when two collegiate nose tackles talk quarterbacks.
- Join the Free Group, "Pete Primeau Sales & Marketing": http://bit.ly/PeteFreeGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
- SPONSOR: Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
John Kolencik, Owner, Matrix Impact |
- LinkedIn: https://www.linkedin.com/in/johnkolencik/
- Facebook: https://www.facebook.com/MatrixImpact/
- Twitter: https://twitter.com/sales_impact
- Website: https://matriximpact.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com

Thursday Feb 04, 2021
Thursday Feb 04, 2021
Here's your 2021 marketing strategy, given to you on a platter, for FREE! You're not only going to learn how to systematically get 5-star reviews and testimonials, but you'll learn how to use them as the foundation of EVERYTHING you do in your marketing.
On the episode, Pete is joined by one of the producers of his show, Simon Aronowitz, co-founder of Get Super Cereal and author of the book, "The Untapped Goldmine In Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales."
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "The Untapped Goldmine In Your Business", Simon's book: http://bit.ly/UntappedGoldmineBook
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Simon Aronowitz, Co-Founder of Get Super Cereal |
- LinkedIn: https://www.linkedin.com/in/simonaronowitz
- Facebook: https://www.facebook.com/GetSuperCereal
- Twitter: https://twitter.com/GetSuperCereal
- Website: https://www.GetSuperCereal.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #Branding #Motivation #SmallBusinessOwner #PetePrimeauShow #MarketingStrategy #Testimonials #Reviews #ContentCreation #Storytelling

Thursday Jan 28, 2021
Thursday Jan 28, 2021
How do you create a deeper connection with consumers and build relationships that last a lifetime?
On episode 16 of "The Pete Primeau Show", Pete is joined by the hosts of the Dos Marcos Podcast - Mark Quinn, co-founder of Spink & Co USA, and Mark Kinsley, President and CEO of Englander Mattress, to discuss their new book, "Come Back To Bed" and the huge lessons it contains for ALL retailers in 2021 - NOT just mattress retailers!
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "Come Back To Bed", Dos Marcos' book: http://bit.ly/ComeBackToBed
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Connect with Mark Kinsley & Mark Quinn From "Dos Marcos" |
Dos Marcos, Mattress Podcast:
- Facebook: https://www.facebook.com/dosmarcospodcast
- Instagram: https://www.instagram.com/dosmarcospodcast/
- YouTube: https://www.youtube.com/channel/UCACc0Sg2AfmbzIaNFFB-KGg
- Website: https://dosmarcos.co
Mark Kinsley, President & CEO of Englander |
- LinkedIn: https://www.linkedin.com/in/mkinsley/
- Twitter: https://twitter.com/markkinsley/
- Website: https://www.englander.com/
Mark Quinn, Co-Founder of Spink & Co. |
- LinkedIn: https://www.linkedin.com/in/markquinn03/
- Website: https://spinkandco.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #2021businessgoals #Motivation #SmallBusinessOwner #PetePrimeauShow #ComeBackToBed #DosMarcos #MattressPodcast

Thursday Jan 21, 2021
Thursday Jan 21, 2021
With 2020 put to bed - what can YOU do to make 2021 the best year possible?
On episode 15 of The Pete Primeau Show, personal branding expert Tim Mushey stops by to discuss how to create the right mindset to "win" 2021.
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Connect with Tim Mushey |
- LinkedIn: https://www.linkedin.com/in/timmushey/
- Facebook: https://www.facebook.com/tim.mushey/
- Twitter: https://twitter.com/TimMushey73
- YouTube: https://www.youtube.com/user/TimMushey
- Website: https://sellleadsucceed.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com

Thursday Jan 14, 2021
2021 Mattress Industry Trends w/ Kurt Ling - Ep14 - The Pete Primeau Show
Thursday Jan 14, 2021
Thursday Jan 14, 2021
What trends can mattress stores ride for success in 2021, and how do they apply to other retail businesses?
On episode 14 of "The Pete Primeau Show", Kurt Ling, Principal of luxury brand, Posh+Lavish, discusses why NOW is a great time for the luxury marketplace - and why 2020 was a litmus test for whether retailers can step up to the challenge.
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Connect with Kurt Ling & Posh+Lavish |
LinkedIn: https://www.linkedin.com/in/kurt-ling-1068849/
Pinterest: https://www.pinterest.com/poshandlavish/
Facebook: https://www.facebook.com/poshandlavish/
Twitter: https://twitter.com/poshandlavish/
Instagram: https://www.instagram.com/poshandlavish/
Website: http://www.poshandlavish.com/
Connect with Pete Primeau |
LinkedIn: https://www.linkedin.com/in/peteprimeau
Facebook: https://www.facebook.com/PrimeauFurnitureSales
Website: https://www.peteprimeau.com
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #2021businessgoals #Motivation #SmallBusinessOwner #PetePrimeauShow

Thursday Jan 07, 2021
What Successful Stores Are Doing To Win w/ Bill Bush - Ep13 - The Pete Primeau Show
Thursday Jan 07, 2021
Thursday Jan 07, 2021
What are successful stores doing to win in today's unpredictable marketplace?
On episode 13 of "The Pete Primeau Show", Bill Bush, Managing Director of I Love Pillow, stops by to discuss the key factors in their successful year amid the turmoil in the industry.
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #ILovePillow #Motivation #SmallBusinessOwner #PetePrimeauShow

Thursday Dec 31, 2020
Thursday Dec 31, 2020
With all the upheaval and uncertainty from 2020, Pete Primeau shares his biggest lesson from the year that will help business owners and retail sales professionals - including furniture store owners and mattress store owners - to have a successful 2021.
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Join Pete's Weekly Playbook: http://bit.ly/PrimeauPlaybook
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Show Produced By Get Super Cereal: https://www.GetSuperCereal.com
Connect with Pete Primeau |
*LinkedIn: https://www.linkedin.com/in/peteprimeau
*Twitter: https://twitter.com/pete_primeau
*Facebook: https://www.facebook.com/PrimeauFurnitureSales
*Website: https://www.peteprimeau.com
#Sales #Salestips #FurnitureStore #MattressStore #RetailSales #RSA #Motivation #SmallBusinessOwner #NewYears #2021 #SuccessTips

Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
Connect with Jeff Giagnocavo |
- LinkedIn: https://www.linkedin.com/in/jeffgtherep/
- Website: https://gardnersmattressandmore.com/
Connect with Chris Taheny |
- LinkedIn: https://www.linkedin.com/in/chris-taheny-22074b2/
- Website: https://protectabed.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com

Friday Dec 18, 2020
Friday Dec 18, 2020
What are the best stores doing right now to generate new business and ensure the future success of furniture and mattress markets?
On episode 10 of "The Pete Primeau Show", Gerry Borreggine, President of Therapedic Mattress, shares his insights as a former store-owner with 22 years experience.
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Connect with Gerry Borreggine |
- LinkedIn: https://www.linkedin.com/in/gerry-borreggine-6625184/
- Website: https://www.therapedic.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com
