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Episodes
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Friday Oct 08, 2021
Secrets Of The Sales Champion Linebacker With Dave Rodriguez - Episode 36
Friday Oct 08, 2021
Friday Oct 08, 2021
David Rodriguez is the Account Manager, Systems Division for Towlift, Inc., a full-service material handling dealership, family owned since 1965. Towlift carries a full line of material handling products including new and used forklifts, narrow aisle reach trucks, stockpickers, pallet trucks, and other warehouse equipment.
https://towlift.com
Connect with Dave: https://www.linkedin.com/in/david-rodriguez-5a78a621/
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Oct 07, 2021
Start Selling By Giving! Doug Krinsky, Founder of Ante4Autism: Episode 35
Thursday Oct 07, 2021
Thursday Oct 07, 2021
The Ante4autism Texas Hold’em tournament in Las Vegas was founded in 2009 by Doug Krinsky and is now held at the Golden Nugget each January. Doug and his wife Kelly Krinsky founded Beat Autism Now, Inc. a 501 C 3 not for profit organization, in 2008. The Ante4autism event is now part of Beat Autism Now as the main event conducted every year. There is now a Host Committee of 12 individuals from across the country that help organize and run the Ante4autism event each year. Ante4autism was started to raise awareness about Autism and raise money within the home furnishings industry, to help support the needs of the families impacted by Autism. As of February 2020 they have raised $854,917. The proceeds of the event are now donated back to five Autism related charities each year. Ante4Autism has donated to national autism advocacy groups such as Autism Speaks as well as local organizations like the National Autism Association Southeast Ohio chapter. Each charity has their own unique identity. They do many great things to help the families impacted by Autism, such as research into the best therapies and grants to families to help pay for medical expenses.
👤 Connect with Dave Krinksky and Ante4Autism:
✅ https://www.facebook.com/ante4autism
✅ https://twitter.com/ante4autism
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Friday Sep 24, 2021
Friday Sep 24, 2021
Jacqui Barrett-Poindexter is the President + CEO | Chief Career Writer at https://www.careertrend.net. She is one of only 50 master resume writers who has crafted more than 1,500 career stories. In that process, she has been able to see the common traits with many top level executives - many of which started in Sales.
👤 Connect with Jacqui Barrett-Poindexter:
✅ https://www.linkedin.com/in/masterres...
✅ https://www.facebook.com/CareerTrend
✅ http://pinterest.com/valueintowords
✅ http://twitter.com/valueintowords
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Sep 23, 2021
Differentiate Or Die! With Cliff Levin & Ian Hays of Furniture For Life - Episode 33
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Cliff Levin and Ian Hays from Furniture For Life are a leading maker and distributor of furnishings designed to look good in your home, improve your comfort, and enhance your health and wellness. They offer the world’s most advanced and therapeutic massage chairs, the only True Zero Gravity® recliners available, mattresses constructed to be cool, comfortable, and fresh, Scandinavian office seating, and more.
https://www.facebook.com/furniturefor...
https://www.instagram.com/furniturefo...
Mattress Industry Network: https://www.facebook.com/groups/mattr...
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Tuesday Sep 07, 2021
Break Your Sales Records! With Tony Catanza: Episode 32
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
Tony Catanza is the VP of Sales of Restonic Salt Lake City Utah and has distinguished himself at every level in the mattress industry as a record breaking rep, a super successful sales manager and Now as a Sales Executive. Tony has sold in the Midwest, the Deep South and Now The West. He has successful in all those markets over many years. Pete has hired and trained many reps over the years. Tony is considered by Pete by far to be his best hire. We will get Tony's Take on Today's Environment and what the most successful are doing! Tony will answer your questions LIVE! SO JOIN US AND ASK AWAY! Connect with Tony: https://www.linkedin.com/in/tony-cata... https://www.facebook.com/RestonicBeds https://restonic.com/ Mattress Industry Network: https://www.facebook.com/groups/mattr... Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast ➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ ➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast 👤 Connect with Pete Primeau | ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurni... ✅ Telegram: @PetePrimeau ✅ MeWe: https://mewe.com/i/peteprimeau ✅ Website: https://www.peteprimeau.com #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Aug 01, 2021
Big Ticket Life With Jeff Giagnocavo - Episode 31
Sunday Aug 01, 2021
Sunday Aug 01, 2021
Jeff Giagnocavo will cover how you can move from CEO (Chief Everything Officer) to Investor in your own business. Do you have your tickets ready?
Jeff is the Co-Owner of Gardners Mattresses & More in Lancaster, PA. He's also the host of the podcast Lancaster Connects, showcasing the best of Lancaster, PA!
https://lancasterconnects.com/
Connect with Jeff Giagnocavo: https://gardnersmattressandmore.com https://www.linkedin.com/in/BedroomGuru
Request your FREE copy of the SLEEP BETTER Book: https://gardnersmattressandmore.com/s...
Mattress Industry Network: https://www.facebook.com/groups/mattr...
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Jul 26, 2021
Steve Houk - Build, Market, Sell & Succeed! Episode 30
Monday Jul 26, 2021
Monday Jul 26, 2021
Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network. Connect with Steven Houk: https://www.linkedin.com/in/steve-hou...
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Mark Hunter - Do You Have a Mind For Sales? Episode 29
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Everybody knows the world of sales can be tough, and it’s easy to get discouraged when the rejections start piling up, and your customers stop picking up the phone. The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall. Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits. The good news is that you can learn how to grow a mind for sales like Hunter’s: "Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else." Connect with Mark Hunter: https://thesaleshunter.com/
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Randy Thompson - The Adjustable Bed Guru - Episode 28
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Randy Thompson, the Adjustable Bed Guru is also the owner of Van Wert Bedrooms in Van Wert Ohio that has offered the best mattresses and adjustable beds since 1983. Their Van Wert Ohio location serves the Van Wert Ohio, Celina Ohio, and Lima Ohio areas in addition to the Fort Wayne Indiana area. https://www.mattressesvanwertoh.com
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Sunday Jul 25, 2021
Mike Magnuson, the CEO of GoodBed has spoken extensively on the growth of the major boxed bed brands that have disrupted the industry and driven the shift to e-commerce. Magnuson suggests the shift to increasing online search and ultimately purchase is likely to remain a characteristic of the market for the foreseeable future - but there's HOPE!
Tune in live to be a part of this Master Class that promises huge implications for both retailers and manufacturers!
Connect with Mike & Jeff: https://www.goodbed.com https://twitter.com/mdmagnuson https://www.linkedin.com/in/jeffcassi... https://www.linkedin.com/in/michaelma...
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
