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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
Connect with Jeff Giagnocavo |
- LinkedIn: https://www.linkedin.com/in/jeffgtherep/
- Website: https://gardnersmattressandmore.com/
Connect with Chris Taheny |
- LinkedIn: https://www.linkedin.com/in/chris-taheny-22074b2/
- Website: https://protectabed.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com

Friday Dec 18, 2020
Friday Dec 18, 2020
What are the best stores doing right now to generate new business and ensure the future success of furniture and mattress markets?
On episode 10 of "The Pete Primeau Show", Gerry Borreggine, President of Therapedic Mattress, shares his insights as a former store-owner with 22 years experience.
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Connect with Gerry Borreggine |
- LinkedIn: https://www.linkedin.com/in/gerry-borreggine-6625184/
- Website: https://www.therapedic.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com

Monday Dec 14, 2020
Monday Dec 14, 2020
What does it take to thrive in today's ever-changing marketplace?
On episode 9 of "The Pete Primeau Show", negotiation and sales expert, Patrick Tinney, gives you countless tips and tricks he's used along the way of his illustrious career as an entrepreneur.
"The Bonus Round", Patrick's new book: https://bit.ly/BonusRoundTinney
"Sell A Million!", Pete's book: https://bit.ly/SellAMillion
Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Connect with Patrick Tinney |
- LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145/
- Twitter: https://twitter.com/centroideals
- Website: http://www.centroidmarketing.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Twitter: https://twitter.com/pete_primeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Website: https://www.peteprimeau.com
#Sales #Salestips #Negotiation #FurnitureStore #MattressStore #RetailSales #B2Bsales #RSA

Thursday Dec 03, 2020
Thursday Dec 03, 2020

Wednesday Nov 25, 2020
Segmenting Lists To Get More Sales w/ John Kolencik - Ep 7 - The Pete Primeau Show
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020

Saturday Nov 21, 2020
Saturday Nov 21, 2020
Furniture and mattress stores have been hit with uncertainty and inventory shortages for months now.
So WHY is 2020 actually a gift for you and your business???
On episode 6 of "The Pete Primeau Show", Pete talks with The Sales Energizer, Dan Jourdan - aka "The Deej".
On the show, they discuss how to turn today's turmoil into the turning point you and your business need to thrive as you go forward.
Get Pete's book, "Sell A Million!" on Amazon: https://amzn.to/2F5TtSZ
For only $15, get Dan's "7 Day Cold Calling Blitz" at: www.TheSalesEnergizer.com
#TheSalesEnergizer #MattressStore #FurnitureStore #MattressStoreOwner #FurnitureStoreOwner #Sales #Marketing

Friday Nov 13, 2020
Friday Nov 13, 2020

Thursday Nov 05, 2020
Thursday Nov 05, 2020
On episode 5 of the Pete Primeau Show, Pete talks to Lori Harshman.
Lori started in the furniture business as an RSA. Today, Lori is a Territory Manager for Serta Mattress.
Lori shares her 6 tips to becoming a better RSA, as well as advice on customer service, marketing, online reviews and a bunch more!
This episode is sponsored by Pete's book, "Sell A Million!". Get your copy on Amazon: https://amzn.to/2F5TtSZ

Friday Oct 30, 2020
Friday Oct 30, 2020

Thursday Oct 22, 2020
Thursday Oct 22, 2020
Get Pete's Book, "Sell A Million!" on Amazon:
Pete's Website:
Connect With Pete On Facebook: