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Episodes
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Friday Feb 04, 2022
Friday Feb 04, 2022
From one store to another How To Have Your Best Market Ever! With Vegas Furniture Market right around the corner we thought it would be fun to give you some tips on how to have a productive and fun market. Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network - which helps everyone in the Mattress Industry to build, market, sell & succeed in their businesses. Chris is the founder of the podcast consultancy Cast Ahead. Through the production of video and audio, Chris thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach.
👤 Connect with Steve Houk:
✅ https://www.linkedin.com/in/steve-houk
✅ https://www.boisemattress.com
✅ https://www.facebook.com/groups/mattressindustrynetwork
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is Produced and Edited by Chris Stone of Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Feb 03, 2022
Simon Hares - The Power Of Focus For Salespeople & Business Owners: Episode 55
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Simon Hares is an International Sales Trainer & Management Trainer, Co author of the B2B Sales Top Tips Guidebook. Founder and Managing Director at SerialTrainer7 Ltd.
Simon helps Sales Professionals truly understand sales skills today, no PowerPoint, no hideous role plays just highly relevant training and coaching that can be put into place straight off the bat.
👤 Connect with Simon Hares:
✅ https://serialtrainer7.com
✅ https://www.linkedin.com/in/simonhares
✅ https://instagram.com/serialtrainer7
✅ https://www.twitter.com/serialtrainer7
✅ https://www.facebook.com/serialtrainer7
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is Produced and Edited by Chris Stone of Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Pete is joined by David Tenuta & Steve Karns of Bedding Industries of America for a preview of Vegas Market! Please join LIVE every Monday at noon est!
Connect with David, Steve & BIA:
✅ Official: https://biamattress.com
✅ Instagraml: https://www.instagram.com/biamattress
✅ Facebook: https://www.facebook.com/biamattress
✅ Pinterest: https://pinterest.com/biamattress
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Jan 13, 2022
The Show Must Go On! Featuring Gerry Borreggine, CEO of Therapedic: Episode 53
Thursday Jan 13, 2022
Thursday Jan 13, 2022
Gerry is the CEO of Therapedic International, who were just voted by the industry as one of the Top 3 Mattress Suppliers! Therapedic is the #1 brand alternative, and now the industry confirmed their ongoing commitment to serve and collaborate.
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jan 09, 2022
Sunday Jan 09, 2022
Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network - which helps everyone in the Mattress Industry to build, market, sell & succeed in their businesses. Chris is the founder of the podcast consultancy Cast Ahead. Through the production of video and audio, Chris thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach.
Connect with Steve: https://www.linkedin.com/in/steve-hou...
Mattress Industry Network: https://www.facebook.com/groups/mattr...
Connect with Chris: http://ChrisStone.contact
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jan 02, 2022
Selling From The Heart With Larry Levine: Episode 51
Sunday Jan 02, 2022
Sunday Jan 02, 2022
Larry Levine is the international best-selling author of Selling From the Heart and the co-host of the Selling From the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional. Selling From the Heart has catalyzed a movement of authenticity in the sales profession. All over the world, Selling From the Heart Champions are standing up and saying, "I believe that I can be successful as a salesperson while being authentic and caring." This lifestyle of authenticity is bringing trust and credibility back to the sales profession, helping companies recruit and retain great reps while improving sales results and client retention.
👤 Connect with Larry Levine:
✅ LinkedIn: https://www.linkedin.comhttps://www.linkedin.com/in/larrylevine1992/
✅ Facebook: https://www.facebook.com/sellfromheart
✅ Twitter: https://twitter.com/Larry1Levine
✅ YouTube: https://www.youtube.com/channel/UCi6Ohttps://www.youtube.com/channel/UCi6OCvGpgQjg8YXg0Hst4NA
✅ Website: https://sellingfromtheheart.net
✅ Instagram: https://www.instagram.com/larry1levine/
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Dec 27, 2021
Living A Big Ticket Life With Jeff GIagnocavo: Episode 50
Monday Dec 27, 2021
Monday Dec 27, 2021
Jeff Giagnocavo will cover how you can move from CEO (Chief Everything Officer) to Investor in your own business and truly live "The Big Ticket Life!"
Jeff is the Co-Owner of Gardners Mattresses & More in Lancaster, PA. He's also the host of the podcast Lancaster Connects, showcasing the best of Lancaster, PA and the host of the upcoming podcast "The Big Ticket Life."
Request your FREE copy of the SLEEP BETTER Book: https://gardnersmattressandmore.com/s...
👤 Connect with Jeff Giagnocavo
✅ LinkedIn: https://www.linkedin.com/in/BedroomGuru
✅ Facebook: https://www.facebook.com/jeffgiagnocavo
✅ YouTube: http://thebigticketlife.live
✅ Website: https://gardnersmattressandmore.com
✅ Website: https://lancasterconnects.com
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Dec 23, 2021
Achieve Your Peak Performance With Rick Denley: Episode 49
Thursday Dec 23, 2021
Thursday Dec 23, 2021
A sales executive who combines strong leadership skills along with coaching tactics with real world knowledge and experience to assess required organizational change that facilitates growth. Rick’s extensive background in transformational sales growth strategies, execution and team building has driven needed change in small to large organizations, including creating winning sales processes, focused on consultative and relationship-based selling.
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Dec 16, 2021
Mike Weinberg: You Can‘t Handle The Truth! Episode 48
Thursday Dec 16, 2021
Thursday Dec 16, 2021
Mike Weinberg is a consultant, sales coach, speaker and author on a mission to simplify sales. His specialties are New Business Development and Sales Management, and his passion is helping companies and salespeople WIN MORE NEW SALES. Before launching his own firm, Mike was the top-producing salesperson in three companies.
Forbes named Mike a Top Sales Influencer and other publications list him as the #1 Sales Expert to follow on Twitter. Mike has spoken and consulted on five continents and is the author of three Amazon #1 Bestsellers. New Sales. Simplified. is a 7-year bestseller and has been named the #3 most highly-rated sales book of all time. Mike’s second book, Sales Management.Simplified. has been called “arguably the best book ever written on sales management,” and named by Inc. Magazine and HubSpot as the #1 book every sales leader should read. And, his latest book, Sales Truth, became a #1 Sales Bestseller its first week on the market.
Sales Truth Book: https://amzn.to/2YZw7Zc
Sales Management Simplified Podcast: https://mikeweinberg.com/podcast/
👤 Connect with Mike Weinberg
✅ LinkedIn: https://www.linkedin.com/in/mikeweinberg
✅ Facebook: https://www.facebook.com/newsalescoach/
✅ Twitter: https://www.twitter.com/mike_weinberg
✅ YouTube: https://www.youtube.com/channel/UCUfONPYOEBeQKkZ4BpxMaig
✅ Website: https://www.mikeweinberg.com
✅ Instagram: https://www.instagram.com/mike_weinberg/
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Wednesday Dec 15, 2021
Lee Salz: Sell Different! Episode 47
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz, a world-renowned sales management strategist and CEO of Sales Architects®. A recognized specialist in Sales Differentiation, Lee helps organizations win more deals at the prices they want. Working across all industries and sale types, he creates winning sales strategies for companies around the globe. A featured columnist in The Business Journals and a media source on sales and sales management, Lee has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets. Lee is a frequently-sought keynote speaker at association conferences, sales meetings, and virtual events. He conducts customized workshops on a wide array of sales performance topics including Sales Differentiation, salesforce development, hiring, onboarding, and compensation.
Sell Different: https://www.salesarchitects.com/selldifferent/
Sell Different Book: https://amzn.to/3j6qlv0
Connect With Lee: LinkedIn: https://www.linkedin.com/in/leesalz/
Facebook: https://www.facebook.com/LeeBSalz/
Twitter: https://www.twitter.com/salesarchitects
Website: https://www.SalesArchitects.com
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
