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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Sunday Aug 01, 2021
Sunday Aug 01, 2021
Jeff Giagnocavo will cover how you can move from CEO (Chief Everything Officer) to Investor in your own business. Do you have your tickets ready?
Jeff is the Co-Owner of Gardners Mattresses & More in Lancaster, PA. He's also the host of the podcast Lancaster Connects, showcasing the best of Lancaster, PA!
https://lancasterconnects.com/
Connect with Jeff Giagnocavo: https://gardnersmattressandmore.com https://www.linkedin.com/in/BedroomGuru
Request your FREE copy of the SLEEP BETTER Book: https://gardnersmattressandmore.com/s...
Mattress Industry Network: https://www.facebook.com/groups/mattr...
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jul 26, 2021
Monday Jul 26, 2021
Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network. Connect with Steven Houk: https://www.linkedin.com/in/steve-hou...
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Everybody knows the world of sales can be tough, and it’s easy to get discouraged when the rejections start piling up, and your customers stop picking up the phone. The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall. Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits. The good news is that you can learn how to grow a mind for sales like Hunter’s: "Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else." Connect with Mark Hunter: https://thesaleshunter.com/
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Randy Thompson, the Adjustable Bed Guru is also the owner of Van Wert Bedrooms in Van Wert Ohio that has offered the best mattresses and adjustable beds since 1983. Their Van Wert Ohio location serves the Van Wert Ohio, Celina Ohio, and Lima Ohio areas in addition to the Fort Wayne Indiana area. https://www.mattressesvanwertoh.com
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Mike Magnuson, the CEO of GoodBed has spoken extensively on the growth of the major boxed bed brands that have disrupted the industry and driven the shift to e-commerce. Magnuson suggests the shift to increasing online search and ultimately purchase is likely to remain a characteristic of the market for the foreseeable future - but there's HOPE!
Tune in live to be a part of this Master Class that promises huge implications for both retailers and manufacturers!
Connect with Mike & Jeff: https://www.goodbed.com https://twitter.com/mdmagnuson https://www.linkedin.com/in/jeffcassi... https://www.linkedin.com/in/michaelma...
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show is honored to have one of the greatest Speakers and Sales Trainers on the planet: the incomparable Victor Antonio. A poor upbringing from one of the roughest areas of Chicago didn’t stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He’s the author of 13 books on sales and motivation and recently launched the Sales Velocity academy, a learning platform with 500+ videos. Most recently he published “Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling” and his newest book, “Upselling is the New Prospecting” is due out in 2020. His podcast and YouTube channel (Sales Influence: Finding the Why in How People Buy) gets over 100,000 downloads a month and has almost 200,000 subscribers, respectively. He has shared the stage with top business speakers: Daymond John (Shark Tank), John Maxwell, and the late Zig Ziglar.
Connect with Victor:
https://salesvelocityacademy.com
https://www.youtube.com/user/salesinfluence
https://www.linkedin.com/in/victorantonio
https://www.facebook.com/TheVictorAntonio
https://www.instagram.com/victorantonio/
https://twitter.com/victorantonio
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show welcomes one of the best marketers on the planet - Owner of Trent Bedding: Trent Ranburger.
Residents of south-Central Kentucky know—and adore—Trent Ranburger through his sleep shop’s hilarious commercials, customer service and commitment to area charities. For more than a decade, they’ve watched founder and owner Trent Ranburger don costumes and take on alter egos to tout his eponymous bedding shop. Whether they star Ranburger in character or as his own enthusiastic self, the commercials are goofy, funny and, most importantly, memorable. They have made Ranburger a local celebrity and Trent Bedding a success in a crowded market that now includes upwards of 40 retailers selling beds in Warren County, population about 120,000.
A few years ago, Ranburger introduced a new character to customers: his sidekick, Lil Trent. The custom-made puppet, ostensibly a new employee at the retailer, made his rap video debut with Trent and the rest is history!
Trent Bedding Rap Video: "It's Just Like... A Mattress Store" - https://youtu.be/3HnWSDxy8RM
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
Monday May 24, 2021
Monday May 24, 2021
How do you create in-store experiences for your retail business that lead to higher profits and sales?
On episode 24, Pete Primeau talks with his longtime friend and retailer - Jeff Giagnocavo - one of the owners of Gardner's Mattress & More in Lancaster, PA.
During their chat, Jeff reveals an Ingenious way his store is getting potential buyers to come in and "try" a new mattress before they buy it. You'll also find out why Jeff isn't afraid of scaring shoppers away with his prices and all about his love for old-school advertising (and why it still works).
- Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Need help starting your show and growing the audience?
Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Jeff Giagnocavo from Gardner's Mattress & More, National Alliance Of Sleep Better Specialists |
- LinkedIn: https://www.linkedin.com/in/bedroomguru/
- NAOSBS: https://naosbs.com/
- Gardner's: https://gardnersmattressandmore.com/
- Lancaster Connects: https://lancasterconnects.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Thursday Apr 01, 2021
Thursday Apr 01, 2021
"Having successful sales conversations with your prospects and customers starts in your own head."
On episode 23 of “The Pete Primeau Show” – Karen Siravo from Business Expansion Strategies - gives you countless ways to have better outcomes in sales by mindfully communicating.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Need help starting your show and growing the audience? Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Karen Siravo, Business Expansion Strategies |
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #CommunicateBetter
Thursday Mar 25, 2021
Thursday Mar 25, 2021
How can small businesses compete and win against larger competitors?
On episode 22 of “The Pete Primeau Show” – Steve Houk from Boise Mattress and the “Mattress Industry Network” group reveals the things he has done to capture the bedding market in his city.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Steve’s Facebook group, “Mattress Industry Network”: https://bit.ly/3tUEC1o
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
Steve Houk, Boise Mattress & Mattress Industry Network |
- LinkedIn: https://www.linkedin.com/in/steve-houk-59464719/
- Mattress Industry Network: https://bit.ly/3tUEC1o
- Boise Mattress: https://www.boisemattress.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailMarketing #MattressIndustryNetwork