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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Mar 14, 2022
Monday Mar 14, 2022
Peter A. Primeau '83 graduated from BW in 1983 and was inducted into the Alumni Athletic Association Hall of Fame in 1997. Primeau was an outstanding defensive tackle for the Baldwin Wallace Yellow Jackets. A four-year letterman in football, he was recognized for his skills with numerous honors. Named the Outstanding Defensive Lineman for B-W in 1982, he also was a two-time All Conference Player, two-time Most Valuable Player in the Conference on the defensive line, and a two-time All-American. He was the first player to win the OAC's "Hank Critchfield Award" for two consecutive years.
Pete is interviewed by producer Chris Stone about the lessons he learned from being a Hall Of Fame Football Player that he applies to business and sales even today!
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 07, 2022
Monday Mar 07, 2022
Scott Vaughn is the owner of Happy Zzz's Sit n' Sleep in Paducah and Benton Kentucky. Prior to owning Happy Zzz's Scott owned two America Mattress Stores for many years.
👤 Connect with Scott Vaughn:
✅ https://www.shophappyzzzs.com
✅ https://www.linkedin.com/in/scott-vaughn-791ba9a9
✅ https://www.facebook.com/Happy-Zzzs-Sit-n-Sleep-193350778213336
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 28, 2022
Monday Feb 28, 2022
Chris Taheny is the Senior VP of Sales for DreamFit aka as the Sales Pro Whisperer because he invests so much time sharing and learning the best selling techniques from Retail Sales Pros.
👤 Connect with Chris Taheny:
✅ https://www.linkedin.com/in/chris-taheny-22074b2
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 21, 2022
Monday Feb 21, 2022
Pete is interviewed by producer Chris Stone about the lessons he learned from being a World Record Holding Powerlifter that he applies to business and sales even today!
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
http://ChrisStone.Contact
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Curt helps entrepreneurs and wannapreneurs design, manifest, and grow their freedom businesses. Curt is a Certified Human Behavior Consultant, and author of the bestselling book, Five Pillars of the Freedom Lifestyle.
Connect with Curt:
✅ Website: https://www.curtmercadante.com/
✅ LinkedIn: https://www.linkedin.com/in/CurtMercadante/
✅ Twitter: https://www.twitter.com/CurtMercadante
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Mark is an author, speaker and coach with a passion for inspiring people to navigate challenges and the always-preoccupying noise of the world. As an entrepreneur that has worked in 48 states and throughout Canada, as well as traveled in 23 countries, Mark brings a wealth of experience and global perspective to all interactions. He is an eternal optimist with immense empathy and love for people. Having lived a full life on the edge, experiencing enormous loss and hopelessness, as well as commendable achievements and success, Mark humbly shares lessons learned. With a gift of articulation and courage that comes from faith and overcoming, Mark passionately endeavors to help others find peace and purpose while balancing family and career lives. Mark and his beloved wife Amy live in the foothills of Colorado and they are blessed with a son Eric, daughter Brittany, son-in-law Dennis, granddaughter Aria and their dog Shanti.
👤 Connect with Mark Bannon:
✅ https://www.linkedin.com/in/markabannon/
✅ https://www.facebook.com/mark.bannon4
✅ https://www.instagram.com/markabannon/
✅ https://twitter.com/markabannon
✅ https://www.youtube.com/channel/UCtY72cWtO-cGCdiKMsTWOeQ
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 14, 2022
Monday Feb 14, 2022
Welcome to a sneak peek of BedTech's New Vegas Market Showroom C1564! Darren Sparks serves as the President of BedTech, a privately held family company with 8 DC's across the USA. They believe that everyone should be able to own a luxury mattress!
👤Connect With Darren & BedTech:
✅ Website: https://www.bedtech.com
✅ LinkedIn: https://www.linkedin.com/in/darren-sparks-67075b70/
✅ Office: 602-442-6609
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Liv e
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
http://ChrisStone.Contact
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Friday Feb 04, 2022
Friday Feb 04, 2022
From one store to another How To Have Your Best Market Ever! With Vegas Furniture Market right around the corner we thought it would be fun to give you some tips on how to have a productive and fun market. Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network - which helps everyone in the Mattress Industry to build, market, sell & succeed in their businesses. Chris is the founder of the podcast consultancy Cast Ahead. Through the production of video and audio, Chris thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach.
👤 Connect with Steve Houk:
✅ https://www.linkedin.com/in/steve-houk
✅ https://www.boisemattress.com
✅ https://www.facebook.com/groups/mattressindustrynetwork
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is Produced and Edited by Chris Stone of Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Simon Hares is an International Sales Trainer & Management Trainer, Co author of the B2B Sales Top Tips Guidebook. Founder and Managing Director at SerialTrainer7 Ltd.
Simon helps Sales Professionals truly understand sales skills today, no PowerPoint, no hideous role plays just highly relevant training and coaching that can be put into place straight off the bat.
👤 Connect with Simon Hares:
✅ https://serialtrainer7.com
✅ https://www.linkedin.com/in/simonhares
✅ https://instagram.com/serialtrainer7
✅ https://www.twitter.com/serialtrainer7
✅ https://www.facebook.com/serialtrainer7
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is Produced and Edited by Chris Stone of Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Pete is joined by David Tenuta & Steve Karns of Bedding Industries of America for a preview of Vegas Market! Please join LIVE every Monday at noon est!
Connect with David, Steve & BIA:
✅ Official: https://biamattress.com
✅ Instagraml: https://www.instagram.com/biamattress
✅ Facebook: https://www.facebook.com/biamattress
✅ Pinterest: https://pinterest.com/biamattress
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences