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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Monday Oct 25, 2021
How To Have Your Best Fourth Quarter Ever! With Patrick Tinney: Episode 41
Monday Oct 25, 2021
Monday Oct 25, 2021
Patrick Tinney is the Founder and Managing Partner of Centroid Training and Marketing and author of three sales books "Perpetual Hunger: Sales Prospecting Lessons & Strategy" and “Unlocking Yes the Revised Edition: Sales Negotiation Lessons & Strategy” and "The Bonus Round: Corporate Sales Lessons & Strategy". Prior to Centroid, Patrick held various corporate sales and management positions at The Toronto Star, The Southam Newspaper Group, Hollinger Inc. and CanWest Media.
Connect with Patrick:
✅ LinkedIn: https://www.linkedin.com/in/patrick-t...
✅ Twitter: https://twitter.com/Centroideals
✅ Patrick's Books: https://www.amazon.com/Books-Patrick-...
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Oct 24, 2021
Sunday Oct 24, 2021
Darren serves as the President of BedTech, a privately held family company with 8 DC's across the USA. They believe that everyone should be able to own a luxury mattress!
👤Connect With Darren & BedTech:
✅ Website: https://www.bedtech.com
✅ LinkedIn: https://www.linkedin.com/in/darren-sp...
✅ Office: 602-442-6609 We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast ➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Oct 17, 2021
Talk Less - Sell More! With Joe Pici: Episode 39
Sunday Oct 17, 2021
Sunday Oct 17, 2021
The quintessential element in LIVE PHOEpisode SKILL TRAINING boasts a proven 80-92% success rate for gaining appointments on the phone as well as a proven track record for increasing saves and improving first call retentions. ROI is ‘in the bag’ as participants are coached on ‘hot’ calls to their contacts during training. Joe Pici is a leading strategist and coach specializing in results driven sales training. Since 1992 he has functioned as a catalyst for sales teams and individuals, helping them sharpen their skills for creating appointments and closing sales through his live phone call workshops. Achieving success with his own marketing company as a top 25 percent producer nationally, he coaches and trains on the complete sales cycle. COO and co-founder of Pici & Pici Inc, Joe is also co-author and the intellectual resource behind the books Sell Naked on the Phone and Sell Naked in Person. Joe has expanded this knowledge and coaching expertise into a comprehensive, turn-key system for success in sales by the same name. The Sell Naked….Successfully sales system is relentlessly on- target, packed with the culmination of his years of experience in: Reaching decision makers and booking appointments Closing more sales Improving communication with existing clients Creating focus and direction for on-going growth and productivity Joe’s background as a college level athletic coach combined with his certification as a human behavior specialist lend to his direct, hard hitting, results oriented approach. Working with large international organizations as well as small ‘mom and pop’ sole proprietorships, he has equipped and empowered thousands of individuals to achieve outcomes well beyond their original expectations.
👤Connect with Joe:
✅407-947-2590
✅Joe@PiciandPici.com
✅www.LinkedIn.com/in/joepici
✅www.PiciandPici.com
✅www.SellMoreVirtually.com
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Saturday Oct 16, 2021
Freedom Mindset Monday With Curt Mercadante - Episode 38
Saturday Oct 16, 2021
Saturday Oct 16, 2021
Curt Mercadante helps individuals, businesses and teams deliver become more purposeful, productive, and prosperous. For 23 years, he has counseled small businesses, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure PR and ad agency. Curt has trained, coached, and delivered keynotes and workshops to clients across the globe. He is a Gallup-Certified Strengths Trainer, aCertified Human Behavior Consultant, and author of the bestselling book, Five Pillars ofthe Freedom Lifestyle. Curt and his wife, Julie, live in Sedona, AZ with their four children, following a year of traveling the country on a freedom lifestyle adventure.
Connect with Curt:
✅ Website: https://www.CurtMercadante.com
✅ LinkedIn: https://www.linkedin.com/in/CurtMercadante
✅ Twitter: https://www.twitter.com/CurtMercadante
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Friday Oct 08, 2021
Maintain Your Focus With Patrick Tinney - Episode 37
Friday Oct 08, 2021
Friday Oct 08, 2021
Patrick Tinney is the Founder and Managing Partner of Centroid Training and Marketing and author of three sales books "Perpetual Hunger: Sales Prospecting Lessons & Strategy" and “Unlocking Yes the Revised Edition: Sales Negotiation Lessons & Strategy” and "The Bonus Round: Corporate Sales Lessons & Strategy". Prior to Centroid, Patrick held various corporate sales and management positions at The Toronto Star, The Southam Newspaper Group, Hollinger Inc. and CanWest Media.
Connect with Patrick:
✅ LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145
✅ Twitter: https://twitter.com/Centroideals
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Friday Oct 08, 2021
Secrets Of The Sales Champion Linebacker With Dave Rodriguez - Episode 36
Friday Oct 08, 2021
Friday Oct 08, 2021
David Rodriguez is the Account Manager, Systems Division for Towlift, Inc., a full-service material handling dealership, family owned since 1965. Towlift carries a full line of material handling products including new and used forklifts, narrow aisle reach trucks, stockpickers, pallet trucks, and other warehouse equipment.
https://towlift.com
Connect with Dave: https://www.linkedin.com/in/david-rodriguez-5a78a621/
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Oct 07, 2021
Start Selling By Giving! Doug Krinsky, Founder of Ante4Autism: Episode 35
Thursday Oct 07, 2021
Thursday Oct 07, 2021
The Ante4autism Texas Hold’em tournament in Las Vegas was founded in 2009 by Doug Krinsky and is now held at the Golden Nugget each January. Doug and his wife Kelly Krinsky founded Beat Autism Now, Inc. a 501 C 3 not for profit organization, in 2008. The Ante4autism event is now part of Beat Autism Now as the main event conducted every year. There is now a Host Committee of 12 individuals from across the country that help organize and run the Ante4autism event each year. Ante4autism was started to raise awareness about Autism and raise money within the home furnishings industry, to help support the needs of the families impacted by Autism. As of February 2020 they have raised $854,917. The proceeds of the event are now donated back to five Autism related charities each year. Ante4Autism has donated to national autism advocacy groups such as Autism Speaks as well as local organizations like the National Autism Association Southeast Ohio chapter. Each charity has their own unique identity. They do many great things to help the families impacted by Autism, such as research into the best therapies and grants to families to help pay for medical expenses.
👤 Connect with Dave Krinksky and Ante4Autism:
✅ https://www.facebook.com/ante4autism
✅ https://twitter.com/ante4autism
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Friday Sep 24, 2021
Friday Sep 24, 2021
Jacqui Barrett-Poindexter is the President + CEO | Chief Career Writer at https://www.careertrend.net. She is one of only 50 master resume writers who has crafted more than 1,500 career stories. In that process, she has been able to see the common traits with many top level executives - many of which started in Sales.
👤 Connect with Jacqui Barrett-Poindexter:
✅ https://www.linkedin.com/in/masterres...
✅ https://www.facebook.com/CareerTrend
✅ http://pinterest.com/valueintowords
✅ http://twitter.com/valueintowords
We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattr... The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Sep 23, 2021
Differentiate Or Die! With Cliff Levin & Ian Hays of Furniture For Life - Episode 33
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Cliff Levin and Ian Hays from Furniture For Life are a leading maker and distributor of furnishings designed to look good in your home, improve your comfort, and enhance your health and wellness. They offer the world’s most advanced and therapeutic massage chairs, the only True Zero Gravity® recliners available, mattresses constructed to be cool, comfortable, and fresh, Scandinavian office seating, and more.
https://www.facebook.com/furniturefor...
https://www.instagram.com/furniturefo...
Mattress Industry Network: https://www.facebook.com/groups/mattr...
Pete Primeau: https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG...
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurni...
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Tuesday Sep 07, 2021
Break Your Sales Records! With Tony Catanza: Episode 32
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
Tony Catanza is the VP of Sales of Restonic Salt Lake City Utah and has distinguished himself at every level in the mattress industry as a record breaking rep, a super successful sales manager and Now as a Sales Executive. Tony has sold in the Midwest, the Deep South and Now The West. He has successful in all those markets over many years. Pete has hired and trained many reps over the years. Tony is considered by Pete by far to be his best hire. We will get Tony's Take on Today's Environment and what the most successful are doing! Tony will answer your questions LIVE! SO JOIN US AND ASK AWAY! Connect with Tony: https://www.linkedin.com/in/tony-cata... https://www.facebook.com/RestonicBeds https://restonic.com/ Mattress Industry Network: https://www.facebook.com/groups/mattr... Pete Primeau: https://www.peteprimeau.com Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast ➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ ➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingG... SHOW PODCAST: http://bit.ly/primeau-podcast 👤 Connect with Pete Primeau | ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurni... ✅ Telegram: @PetePrimeau ✅ MeWe: https://mewe.com/i/peteprimeau ✅ Website: https://www.peteprimeau.com #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences