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Episodes
With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Episodes

Monday Jul 26, 2021
Steve Houk - Build, Market, Sell & Succeed! Episode 30
Monday Jul 26, 2021
Monday Jul 26, 2021
Steve owns Boise Mattress in Boise Idaho and runs the largest Facebook Group for the Mattress Industry: Mattress Industry Network. Connect with Steven Houk: https://www.linkedin.com/in/steve-hou...
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Mark Hunter - Do You Have a Mind For Sales? Episode 29
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Everybody knows the world of sales can be tough, and it’s easy to get discouraged when the rejections start piling up, and your customers stop picking up the phone. The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall. Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits. The good news is that you can learn how to grow a mind for sales like Hunter’s: "Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else." Connect with Mark Hunter: https://thesaleshunter.com/
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Randy Thompson - The Adjustable Bed Guru - Episode 28
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Randy Thompson, the Adjustable Bed Guru is also the owner of Van Wert Bedrooms in Van Wert Ohio that has offered the best mattresses and adjustable beds since 1983. Their Van Wert Ohio location serves the Van Wert Ohio, Celina Ohio, and Lima Ohio areas in addition to the Fort Wayne Indiana area. https://www.mattressesvanwertoh.com
Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Sunday Jul 25, 2021
Sunday Jul 25, 2021
Mike Magnuson, the CEO of GoodBed has spoken extensively on the growth of the major boxed bed brands that have disrupted the industry and driven the shift to e-commerce. Magnuson suggests the shift to increasing online search and ultimately purchase is likely to remain a characteristic of the market for the foreseeable future - but there's HOPE!
Tune in live to be a part of this Master Class that promises huge implications for both retailers and manufacturers!
Connect with Mike & Jeff: https://www.goodbed.com https://twitter.com/mdmagnuson https://www.linkedin.com/in/jeffcassi... https://www.linkedin.com/in/michaelma...
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com

Friday Jul 23, 2021
Victor Antonio - Back To The Future - Episode 26
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show is honored to have one of the greatest Speakers and Sales Trainers on the planet: the incomparable Victor Antonio. A poor upbringing from one of the roughest areas of Chicago didn’t stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He’s the author of 13 books on sales and motivation and recently launched the Sales Velocity academy, a learning platform with 500+ videos. Most recently he published “Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling” and his newest book, “Upselling is the New Prospecting” is due out in 2020. His podcast and YouTube channel (Sales Influence: Finding the Why in How People Buy) gets over 100,000 downloads a month and has almost 200,000 subscribers, respectively. He has shared the stage with top business speakers: Daymond John (Shark Tank), John Maxwell, and the late Zig Ziglar.
Connect with Victor:
https://salesvelocityacademy.com
https://www.youtube.com/user/salesinfluence
https://www.linkedin.com/in/victorantonio
https://www.facebook.com/TheVictorAntonio
https://www.instagram.com/victorantonio/
https://twitter.com/victorantonio
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com

Friday Jul 23, 2021
Trent Ranburger: Think Outside The Box Springs! Episode 25
Friday Jul 23, 2021
Friday Jul 23, 2021
The Pete Primeau Show welcomes one of the best marketers on the planet - Owner of Trent Bedding: Trent Ranburger.
Residents of south-Central Kentucky know—and adore—Trent Ranburger through his sleep shop’s hilarious commercials, customer service and commitment to area charities. For more than a decade, they’ve watched founder and owner Trent Ranburger don costumes and take on alter egos to tout his eponymous bedding shop. Whether they star Ranburger in character or as his own enthusiastic self, the commercials are goofy, funny and, most importantly, memorable. They have made Ranburger a local celebrity and Trent Bedding a success in a crowded market that now includes upwards of 40 retailers selling beds in Warren County, population about 120,000.
A few years ago, Ranburger introduced a new character to customers: his sidekick, Lil Trent. The custom-made puppet, ostensibly a new employee at the retailer, made his rap video debut with Trent and the rest is history!
Trent Bedding Rap Video: "It's Just Like... A Mattress Store" - https://youtu.be/3HnWSDxy8RM
Pete Primeau:
https://www.peteprimeau.com
Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com

Monday May 24, 2021
Monday May 24, 2021
How do you create in-store experiences for your retail business that lead to higher profits and sales?
On episode 24, Pete Primeau talks with his longtime friend and retailer - Jeff Giagnocavo - one of the owners of Gardner's Mattress & More in Lancaster, PA.
During their chat, Jeff reveals an Ingenious way his store is getting potential buyers to come in and "try" a new mattress before they buy it. You'll also find out why Jeff isn't afraid of scaring shoppers away with his prices and all about his love for old-school advertising (and why it still works).
- Watch the episode or subscribe to the show wherever you listen to podcasts: http://bit.ly/primeau-podcast
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
Need help starting your show and growing the audience?
Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Jeff Giagnocavo from Gardner's Mattress & More, National Alliance Of Sleep Better Specialists |
- LinkedIn: https://www.linkedin.com/in/bedroomguru/
- NAOSBS: https://naosbs.com/
- Gardner's: https://gardnersmattressandmore.com/
- Lancaster Connects: https://lancasterconnects.com/
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Thursday Apr 01, 2021
Thursday Apr 01, 2021
"Having successful sales conversations with your prospects and customers starts in your own head."
On episode 23 of “The Pete Primeau Show” – Karen Siravo from Business Expansion Strategies - gives you countless ways to have better outcomes in sales by mindfully communicating.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Need help starting your show and growing the audience? Set up a call with the producers of "The Pete Primeau Show" - Get Super Cereal: https://www.GetSuperCereal.com
Karen Siravo, Business Expansion Strategies |
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #CommunicateBetter

Thursday Mar 25, 2021
Thursday Mar 25, 2021
How can small businesses compete and win against larger competitors?
On episode 22 of “The Pete Primeau Show” – Steve Houk from Boise Mattress and the “Mattress Industry Network” group reveals the things he has done to capture the bedding market in his city.
- Get Pete’s book, “Sell A Million!”: https://amzn.to/2F5TtSZ
- Join Steve’s Facebook group, “Mattress Industry Network”: https://bit.ly/3tUEC1o
- Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
Steve Houk, Boise Mattress & Mattress Industry Network |
- LinkedIn: https://www.linkedin.com/in/steve-houk-59464719/
- Mattress Industry Network: https://bit.ly/3tUEC1o
- Boise Mattress: https://www.boisemattress.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailMarketing #MattressIndustryNetwork

Thursday Mar 04, 2021
Thursday Mar 04, 2021
What are the new tools from GoodBed to help mattress retailers grow their business?
On episode 21 of "The Pete Primeau Show" - Michael Magnuson & Jeff Cassidy from GoodBed - reveal some exciting new programs to help retailers get found online.
- Join the free Facebook Group, "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
- Join Pete's Weekly Playbook: https://bit.ly/PrimeauPlaybook
- "Sell A Million!", Pete's book: https://bit.ly/SellAMillion
- Start Your Own Show, Just Like Pete! Book A Call With Get Super Cereal To Learn More: https://www.GetSuperCereal.com
SHOW PODCAST: https://www.peteprimeau.com/the-pete-primeau-show/
Michael Magnuson, Founder & CEO Of GoodBed |
- LinkedIn: https://www.linkedin.com/in/michaelmagnuson/
- Twitter: https://twitter.com/mdmagnuson
- Website: https://www.goodbed.com
Jeff Cassidy, VP Of Business Development At GoodBed |
- LinkedIn: https://www.linkedin.com/in/jeffcassidy1/
- Website: https://www.goodbed.com
Listen to Mike & Jeff's podcast, "Mike It Up": https://www.mikeitup.com
Connect with Pete Primeau |
- LinkedIn: https://www.linkedin.com/in/peteprimeau
- Facebook: https://www.facebook.com/PrimeauFurnitureSales
- Telegram: @PetePrimeau
- MeWe: https://mewe.com/i/peteprimeau
- Website: https://www.peteprimeau.com
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #OnlineSales #DigitalMarketing #Testimonials #GoodBed