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Episodes
With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Episodes

Monday Feb 10, 2025
VEGAS MARKET WRAP UP SHOW - Pete Primeau: Episode 210
Monday Feb 10, 2025
Monday Feb 10, 2025
In this episode, Pete Primeau reflects on the latest trends and key takeaways from the Vegas Market. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from industry pros. Plus, Pete shares actionable tips for stepping up your sales game in the mattress industry. Whether you're a newcomer or a seasoned professional, Pete’s insights and stories from the market are sure to inspire and entertain you.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Feb 03, 2025
Monday Feb 03, 2025
Producer Chris Stone takes over as host and puts Pete in the hot seat with some fun and interesting questions. Pete chats about his most embarrassing sales rep moments, shares practical tips for tackling Market, and drops some solid advice for anyone dreaming of opening their own mattress store. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from the pros. Plus, get a sneak peek at Pete's upcoming book and discover how to step up your sales game. Whether you're new to the industry or have been around the block, Pete's insights and stories are sure to inspire and entertain you.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Jan 27, 2025
Monday Jan 27, 2025
In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren discusses his vision for transforming retail partnerships by offering superior products with faster delivery, using technology to improve both customer and partner experiences, ultimately boosting sales and profitability for retailers. Justin, who transitioned from retail sales to owning BedTech Midwest and a consulting firm, is known for his forward-thinking strategies and ability to anticipate industry trends. Tune in as Darren and Justin share their insights on driving innovation and achieving success in the dynamic retail landscape.
👤Connect with Darren Sparks & Justin Trumbo:
✅Website: https://www.bedtech.com/
✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/
✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/
✅Facebook: https://www.facebook.com/bedtechsleep/
✅Instagram: https://www.instagram.com/bedtechsleep/
✅YouTube: https://www.youtube.com/@bedtech4471
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Jan 20, 2025
Monday Jan 20, 2025
In this episode, we’re joined by two industry veterans with deep expertise in the bedding sector: Steve Karns and Phil Carlitz. Steve is the Director of Sales at Bedding Industries of America, bringing more than 40 years of experience in the industry. His extensive background working with both large and small retailers gives him a unique perspective on sales and the bedding market. Phil Carlitz, co-owner of Bedding Industries of America Midwest since November 2021, shares his insights into the company’s growth and his vision for the future of the bedding industry. Together, Steve and Phil offer valuable perspectives on industry trends, challenges, and innovations in the bedding space. Tune in for an engaging conversation with two leaders shaping the future of this vital sector!
👤Connect with Steve Karns & Phil Carlitz:
✅ Website: https://biamattress.com/
✅LinkedIn (Steve Karns): https://www.linkedin.com/in/steve-karns-58ba4b246?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅LinkedIn (Phil Carlitz): https://www.linkedin.com/in/philip-carlitz-30941920?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Jan 13, 2025
Monday Jan 13, 2025
In this episode, we chat with Mike Salter, a seasoned veteran with over 20 years of experience in the Home Furnishings Industry. Mike is the owner of his own independent rep company and also runs Retailer Advantage, a company dedicated to providing promotional solutions for retail stores. Known for his positive energy, great sense of humor, and knack for creative problem-solving, Mike shares his insights on how retailers can succeed and stand out in today's competitive marketplace. Tune in for valuable advice on boosting retail success, the importance of innovative promotions, and how maintaining a positive mindset can drive business growth.
👤Connect with Mike Salter:
✅ Website: https://www.saltersleepsolutions.com/
✅ Email: saltersleepsolutions@gmail.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Jan 06, 2025
New Year, New You! with Chris Taheny: Episode 205
Monday Jan 06, 2025
Monday Jan 06, 2025
In this episode, we chat with Chris Taheny, a veteran of the mattress industry with over a decade of experience. Chris not only makes a special announcement, but also shares his expert insights on the latest trends shaping the industry, the challenges businesses face, and the innovative strategies driving consumer satisfaction. Whether you're interested in the future of sleep technology or looking for tips on succeeding in the competitive bedding market, Chris offers practical advice and valuable knowledge for both industry professionals and curious listeners. Tune in for an eye-opening conversation that will help you thrive in the New Year and beyond!
👤Connect with Chris Taheny:
✅ LinkedIn: https://www.linkedin.com/in/chris-taheny-22074b2/
✅ Email: ctaheny@kingkoil.com
✅ King Koil: https://www.kingkoil.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Tuesday Dec 24, 2024
Merry Christmas Show with Pete Primeau: Episode 204
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
In this festive episode, Pete discusses the importance of customer experience in the mattress and furniture industry, especially during the holiday season. He emphasizes creating a memorable, personalized shopping experience that stands out and influences purchasing decisions. Pete highlights the value of making customers feel understood and comfortable, fostering trust and loyalty.
He also shares how exceptional customer service leads to word-of-mouth referrals, boosting brand reputation and attracting new business. If you're looking for practical tips and holiday-inspired insights to improve your customer experience, this episode is a must-listen!
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Dec 23, 2024
Sneak Peek Vegas Market Instant Comfort with Mark Klingenberg: Episode 203
Monday Dec 23, 2024
Monday Dec 23, 2024
In this episode, we sit down with Mark Klingenberg, the National Sales Manager for Personal Comfort/Instant Comfort. With an impressive background in the bedding industry, Mark brings a wealth of experience from both wholesale and retail sales of smart beds. He shares insights into the evolution of the sleep technology market, the growing demand for adjustable beds, and the innovative solutions that Personal Comfort and Instant Comfort offer to customers. Whether you're in the business or simply curious about how smart beds are changing the sleep experience, this episode provides valuable expertise and perspective.
👤Connect with Mark Klingenber:
✅ Website: https://instantcomfort.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Dec 16, 2024
Goal Setting for 2025 And Beyond! with Michael Wipfler: Episode 202
Monday Dec 16, 2024
Monday Dec 16, 2024
In this episode, we’re joined by Michael Wipfler, the Director of Sales at Mueller Furniture and Mattress Co. With more than ten years of experience in the industry, Michael is known for his collaborative leadership style and empathetic approach. Tune in as we explore his insights on creating successful sales teams, cultivating a positive work environment, and the role of empathy in leadership. Michael offers valuable advice for aspiring leaders and shares how he tackles the challenges in the furniture and mattress industry. Don’t miss this insightful conversation packed with practical tips and inspiration!
👤Connect with Michael Wipfler:
✅ Website: https://www.muellerfurniture.com/
✅ Facebook: https://www.facebook.com/MuellerFurniture1927
✅ YouTube: https://www.youtube.com/user/TheMuellerFurniture
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Monday Dec 09, 2024
ASK PETE After Black Friday Edition: Episode 201
Monday Dec 09, 2024
Monday Dec 09, 2024
Welcome back to "ASK PETE!", the must-listen podcast for everyone in the mattress industry. In this episode, Pete Primeau, drawing on over 40 years of experience, teams up with his producer Chris Stone to address your questions. Don’t miss this chance to hear Pete share his insights and personal anecdotes. So put on your headphones, relax, and prepare for an episode brimming with wisdom and practical advice. Here’s to selling a million today!
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences