26.8K
Downloads
295
Episodes
Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Nov 03, 2025
Monday Nov 03, 2025
In this episode, Pete teams up once again with veteran podcast producer Chris Stone to dive into another round of real, unfiltered questions from the mattress and furniture retail world. Backed by over four decades of industry experience, Pete shares straightforward, experience-driven advice for retailers navigating slow sales, personal pressures, and the tough crossroads of whether to keep pushing or pivot.
With Chris steering the conversation through thoughtful questions, this episode blends practical wisdom, honest truths, and just the right amount of humor and hope.
Whether you’re rebuilding, rethinking, or just trying to stay steady, you’ll walk away with clarity, encouragement, and actionable insights—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Oct 27, 2025
Monday Oct 27, 2025
In this episode, we’re excited to welcome Brent Batterman, a veteran of the mattress industry with over two decades of experience. Brent has played a pivotal role in revolutionizing sales strategies and launching new products across the industry. He’s widely respected for his leadership in training high-performing sales teams and for introducing the first-ever waterfall system with finance companies—an industry-first innovation that improves approval rates and elevates the in-store customer journey. Join us as Brent shares his perspective on how the industry has evolved, the impact of his trailblazing work, and the ways retailers globally are reaping the benefits of his forward-thinking approach.
👤Connect with Brent Batterman:
✅ Website: https://www.bedheadmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/
✅ Instagram: https://www.instagram.com/bedheadmarketing/
✅ Facebook: https://www.facebook.com/BederMarketing
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Oct 20, 2025
Monday Oct 20, 2025
In this episode, we explore the intricacies of more effective customer engagement with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into how education can elevate every aspect of the customer experience.
Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence, clarity, and a mindset of continual learning. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you educate customers and elevate the impact of your conversations in one of the most vital areas of wellness.
Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.
👤Connect with Karen Converse:
✅ Website: https://Karen-converse.com
✅ LinkedIn: https://www.linkedin.com/in/karen-converse
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Oct 13, 2025
Monday Oct 13, 2025
In this episode, we’re joined by Chris Taheny, Vice President of National Accounts and Business Development at Cariloha Inc. — a seasoned sales executive with over fourteen years of experience in the mattress industry. Chris is a record-setting force of nature, known not only for his deep industry expertise but also for his ability to harness social media more effectively than most dedicated agencies. Tune in as we dive into his journey, his strategies for driving national growth, and how he’s helping Cariloha bring sustainable luxury to the forefront of the sleep industry.
👤Connect with Chris Taheny and Cariloha Inc.:
✅ Website: https://www.cariloha.com/
✅ LinkedIn: https://www.linkedin.com/in/chris-taheny/
✅ Facebook: https://www.facebook.com/Cariloha/
✅ YouTube: https://www.youtube.com/Carilohabamboo
✅ Instagram: https://www.instagram.com/cariloha/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Oct 06, 2025
Monday Oct 06, 2025
In this episode, Pete reconnects with renowned podcast producer Chris Stone to tackle raw, unfiltered questions straight from the mattress and furniture retail world. Drawing on more than 40 years of industry wisdom, Pete offers honest, experience-backed advice for retailers facing the pressures of underperforming stores, personal commitments, and the difficult choice between pressing on or calling it quits.
Guided by Chris’s thoughtful questions, the conversation mixes tough truths with practical strategies, a dose of optimism, and a few well-deserved laughs.
Whether you're scaling up, hanging on, or somewhere in the middle, you’ll leave with clarity, motivation, and real-world takeaways—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 29, 2025
Monday Sep 29, 2025
In this episode, Pete teams up once again with top podcast producer Chris Stone to answer real, unfiltered questions from the mattress and furniture retail community. Pete shares candid advice rooted in over four decades of industry experience. He speaks directly to retailers trying to balance underperforming stores with personal commitments—and those wrestling with the tough decision to keep going or close up shop.
With Chris guiding the conversation, this episode blends heartfelt questions with practical solutions, honest perspective, and a few well-earned laughs along the way.
Whether you're in growth mode, survival mode, or somewhere in between, you’ll walk away with clarity, encouragement, and actionable insights—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Sep 22, 2025
Monday Sep 22, 2025
In this episode, we’re joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales teams with the tools to win more deals at the right price. Whether you're a sales leader, entrepreneur, or rep on the front lines, this conversation offers powerful strategies to help you differentiate and dominate.
👤Connect with Lee Salz and Sales Architects:
✅ Website: https://salesarchitects.com/
✅ LinkedIn: https://www.linkedin.com/in/leesalz/
✅Facebook: https://www.facebook.com/LeeBSalz/
✅YouTube: https://www.youtube.com/@theleesalz
✅X: https://x.com/SalesArchitects
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 15, 2025
Monday Sep 15, 2025
In this episode, we sit down with Fawad Zavary, a 26-year veteran of the furniture industry and a driving force behind Exclusive Furniture’s continued success. Known for his relentless pursuit of excellence and innovation, Fawad shares insights into what it takes to create a standout customer experience in today’s competitive market. As both a respected industry leader and a dedicated mentor, he offers a unique perspective shaped by decades of hands-on experience and a deep passion for the business. Whether you're in retail, customer service, or leadership, this conversation is packed with valuable lessons you won’t want to miss.
👤Connect with Fawad Zavary:
✅ Website: https://exclusivefurniture.com/
✅ LinkedIn: https://www.linkedin.com/in/fawad-zavary-8459109
✅Facebook: https://www.facebook.com/exclusivefurniturehouston/
✅Instagram: https://www.instagram.com/exclusivefurniture/
✅YouTube: https://www.youtube.com/user/exclusivefurnitureTV
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 08, 2025
Monday Sep 08, 2025
What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.
👤 Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Sep 01, 2025
Monday Sep 01, 2025
In this episode, we sit down with Scott Grand, Owner of Grand Bedding in Baton Rouge, Louisiana — a family-owned company with an impressive legacy of over 105 years in the mattress-making industry. Founded in 1920 by his great grandfather, Grand Bedding has remained a cornerstone of craftsmanship and innovation for four generations. With more than 40 years of personal experience in the business, Scott shares how he honors his family's legacy while continuing to invest in people and technology to deliver top-quality mattresses to his dealers. It's a story of heritage, hard work, and the pursuit of excellence that would make his great grandfather proud.
👤Connect with Scott Grand:
✅ Website: https://grandbedding.com/
✅ LinkedIn: https://www.linkedin.com/in/scott-grand-203a9b90/?utm
✅ Email: sgrand@grandbedding.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences