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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday May 23, 2022
Monday May 23, 2022
Ross Thurston is the Operations and Marketing Director of Millbrook Beds. A UK luxury furniture manufacturer based on the south coast near Southampton, Hampshire.
All Millbrook beds offer the ultimate in sleep luxury. Their design philosophy is uncompromising and brings together everything that makes their beds special. Borne out of craftsmanship and use of the finest quality materials, giving you the ultimate in sleep luxury.
Steve Karns is the VP of Sales for Bedding Industries of America. He has over 40 years of experience in the industry.
Bedding Industries of America designs, develops, markets and sell products under a diverse array of owned and licensed brands, such as Eclipse, Eastman House, Chittenden & Eastman, Ernest Hemingway, Millbrook, Velika, Natural Dreams, emBrace Talalay Sleep and Van Vorst. Their focus is to bring these brands to new levels, expanding their market penetration and global reach.
👤 Connect with Ross Thurston:
✅ LinkedIn: https://www.linkedin.com/in/rossthurston
✅ Email: ross.thurston@millbrook-uk.com
✅ Official: https://millbrookbeds.com/
👤 Connect with Steve Karns & BIA:
✅ Email: skarns@bia-nj.com
✅ Official: https://beddingindustriesofamerica.com/
✅ Facebook: https://www.facebook.com/biamattress
✅ Instagram: https://www.instagram.com/biamattress/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 09, 2022
Monday May 09, 2022
Sean Hathaway is the owner of Mattress World Northwest. Over 20 stores and growing. He was honored this year as a Mattress Giant by Furniture Today. Sean gives back to the community through numerous ways not the least of which is fundraising.
👤 Connect with Sean Hathaway:
✅ https://www.mattressworldnorthwest.com
✅ https://www.linkedin.com/in/sean-hathaway-ab128571
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 02, 2022
Monday May 02, 2022
Chris Long is the Sales Director for MLILY USA, with 30 years of sales experience in both the retail and wholesale sectors.
Chris has established several high-performing sales teams and generated hundreds of millions of dollars in sales from his own companies. He is also passionate about learning and understanding business so that he can use it to help a company achieve its mission and help its clients get the service and value they deserve.
👤 Connect with Chris Long:
✅ Linkedin: https://www.linkedin.com/in/chris-long-50215024
✅ Email: celongiv@gmail.com
✅ Mlily Official: https://mlilyusa.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 25, 2022
Monday Apr 25, 2022
Steve Houk is the owner of Boise Mattress and runs the largest Facebook Group for the Mattress Industry. The Mattress Industry Network Group.
👤 Connect with Steve Houk:
✅ https://www.linkedin.com/in/steve-houk-59464719
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 18, 2022
Monday Apr 18, 2022
Patrick Tinney is the author of three sales books 1) “Unlocking Yes The Revised Edition”(Negotiation) 2) “Perpetual Hunger” (Sales Prospecting) and 3) “The Bonus Round” (Consultative Selling)” and he is the Managing Partner of Centroid Training Systems.
👤 Connect with Patrick Tinney:
✅ https://www.centroidmarketing.com/
✅ https://www.centroidmarketing.com/about/
✅ Patrick@centroidmarketing.com
📖 “Bonus Round” by Patrick Tinney on Amazon: https://amzn.to/3uqMqv4
📖 “Unlocking Yes” by Patrick Tinney on Amazon: https://amzn.to/3jsHPlD
📖 “Perpetual Hunger” by Patrick Tinney on Amazon: https://amzn.to/3DZKfB
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 04, 2022
Monday Apr 04, 2022
James Short is the VP of Sales for Illinois Sleep Products and The Brand Manager for Harvest. Over 25 years of industry experience James is a forward thinking executive who develops new strategies to help our retailers succeed.
Connect with James:
✅ Official: https://www.harvestgreenmattress.com/
✅ Facebook Group: https://www.facebook.com/groups/246321123752520
✅ Facebook: https://www.facebook.com/Harvestgreenmattress/
✅ YouTube: https://www.youtube.com/channel/UCrb_04-ri00wF53Ae-E0Dew
✅ Instagram: https://www.instagram.com/harvestgreenmattress/
✅ Pinterest: https://www.pinterest.com/harvestgreenmattress/
✅ We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 28, 2022
Monday Mar 28, 2022
Jordan Beck is the fifth generation to take an executive role at Rome, GA-based Heritage Sleep Concepts, a mattress manufacturer that has featured handcrafted mattresses for over 5 generations and over 100 years. At 25, he is chief operating officer of the company where he wears a number of hats, including product development, sales and marketing.
Connect with Jordan:
✅ Official: https://www.heritagesleepconcepts.com/
✅ LinkedIn: https://www.linkedin.com/in/jordan-beck-9624a019a
✅ We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 21, 2022
Monday Mar 21, 2022
Steve Karns is the VP of Sales for Bedding Industries of America. He has over 40 years of experience in the industry. David Tenuta is the VP of Brands & Marketing for Bedding Industries of America.
Connect with David, Steve & BIA:
✅ Official: https://biamattress.com
✅ Instagram: https://www.instagram.com/biamattress
✅ https://hemingwaymattress.com/
✅ Facebook: https://www.facebook.com/biamattress
✅ Pinterest: https://pinterest.com/biamattress
✅ We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 14, 2022
Monday Mar 14, 2022
Peter A. Primeau '83 graduated from BW in 1983 and was inducted into the Alumni Athletic Association Hall of Fame in 1997. Primeau was an outstanding defensive tackle for the Baldwin Wallace Yellow Jackets. A four-year letterman in football, he was recognized for his skills with numerous honors. Named the Outstanding Defensive Lineman for B-W in 1982, he also was a two-time All Conference Player, two-time Most Valuable Player in the Conference on the defensive line, and a two-time All-American. He was the first player to win the OAC's "Hank Critchfield Award" for two consecutive years.
Pete is interviewed by producer Chris Stone about the lessons he learned from being a Hall Of Fame Football Player that he applies to business and sales even today!
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau |
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 07, 2022
Monday Mar 07, 2022
Scott Vaughn is the owner of Happy Zzz's Sit n' Sleep in Paducah and Benton Kentucky. Prior to owning Happy Zzz's Scott owned two America Mattress Stores for many years.
👤 Connect with Scott Vaughn:
✅ https://www.shophappyzzzs.com
✅ https://www.linkedin.com/in/scott-vaughn-791ba9a9
✅ https://www.facebook.com/Happy-Zzzs-Sit-n-Sleep-193350778213336
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences