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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Apr 03, 2023
Monday Apr 03, 2023
Pete is joined by Steve Houk, Owner of Boise Mattress in this episode as they explore how retailers can build resilience and thrive in a challenging retail landscape. Pete draws on his experience as a retail consultant and expert to provide practical strategies for developing key skills, such as communication, problem-solving, and adaptability. Pete and Steve discuss the importance of having a positive attitude and strong leadership to motivate and empower employees, and how to leverage technology to improve the customer experience. Whether you're a new retailer or a seasoned veteran, this episode will give you valuable insights on how to unlock resilience and enjoy the journey to retail success.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 27, 2023
Monday Mar 27, 2023
In this episode, Chad Treadway, the Chief Smarketing Officer of Cube Creative joins Pete as they discuss how he helps businesses grow by managing their online presence. As the world has shifted online, having a strong online presence has become crucial for any business to succeed. Chad shares his expertise in managing various aspects of online presence such as website design and content, social media management, online reviews, and online advertising.
If you are a small business owner with a retail store, tune in to this episode and discover how you can leverage the power of digital marketing to grow your business!
👤 Connect with Cube Creative & Chad Treadway:
✅ Official: https://cubecreative.design/
✅ Facebook: https://www.facebook.com/CubeCreativeDesign/
✅ LinkedIn: https://www.linkedin.com/company/cube-creative-design/
✅ LinkedIn: https://www.linkedin.com/in/chadjtreadway/
✅ Instagram: https://www.instagram.com/cubecreativedesign/
✅ Twitter: https://twitter.com/cubecreativeinc
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 20, 2023
Monday Mar 20, 2023
In this episode, Pete speaks with Alex Milstein, a contributor and social media coordinator for Home News Now and Casual News Now. With an extensive background in technology and home design, Alex shares his insights on how the furniture industry has evolved with the advent of augmented reality, e-commerce, and 3D visualization. We discuss his previous roles as senior editor of Casual Living and Designers Today, and how his experience has shaped his perspective on the industry.
Listen in if you’re interested in learning the intersection of technology and home design, and how it has changed the way we shop for furniture.
👤 Connect with Alex Milstein & Bedding News Now:
✅ Official: https://beddingnewsnow.com/
✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 13, 2023
Monday Mar 13, 2023
In this episode, Pete is joined by Crispin Cruz, a sales guru with over two decades of experience in Sales and Marketing at the corporate level. Cris is known for his expertise in the art of relationship building and closing deals, and his multifaceted viewpoint towards business strategy and sales methodologies is one reason why Sales Arbiter is so effective. He has a wealth of experience in multiple industries and locations across the nation, and has trained thousands of sales professionals at all levels.
Cris shares his experience and best practices for building a highly functional and sustainable sales process that takes business growth to the next level, regardless of the scale or environment.
If you're a business owner or a sales professional looking to sharpen your skills, this is an episode you don't want to miss! Tune in to gain valuable insights for accelerating your sales growth.
👤 Connect with Crispin Cruz:
✅ Official: https://salesarbiter.com/
✅ LinkedIn: https://www.linkedin.com/in/crispin-cruz-977b505/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Sunday Mar 05, 2023
Sunday Mar 05, 2023
In this episode, Pete welcomes Kyle Daines, a certified life coach, NLP master practitioner, and solution-based counseling practitioner. Kyle shares with us the power of Neuro-Linguistic Programming (NLP), a psychological tool that can bring about rapid transformation and personal excellence.
Kyle shares his insights on how NLP can be used to overcome limiting beliefs, fears, and anxieties, and how it can enhance our communication skills, relationships, and overall well-being.
Whether you are looking to improve your career, relationships, health, or any other aspect of your life, this episode is full of practical tips and strategies to help you unlock your potential and create a life you love. Join us as we explore the power of NLP and how it can transform your life.
👤 Connect with Kyle Daines:
✅ LinkedIn: https://www.linkedin.com/in/kyle-daines-72aa0665/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 27, 2023
Monday Feb 27, 2023
In this episode, Pete is joined with Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, to discuss the power of storytelling in sales and marketing. With over 27 years of experience in the industry, Mr. Tharakan has worked with numerous companies across different sectors, helping them develop effective sales and marketing strategies. He is also the author of the Amazon Bestseller, "The 7 Essential Stories Charismatic Leaders Tell," which explores the power of storytelling and how it can be used to inspire and motivate people. He shares his insights on the seven essential stories that charismatic leaders tell, and how these stories can be adapted and incorporated into different business contexts.
If you're a sales or marketing professional looking to take your strategies to the next level, or simply interested in the art of storytelling, this episode is for you. Tune in to learn from one of the industry's leading experts on how to harness the power of narrative to drive success in your business.
👤 Connect with Strategy Peak & Kurian Tharakan:
✅ Official: https://strategypeak.com/
✅ Facebook: https://www.facebook.com/strategypeak
✅ LinkedIn: https://www.linkedin.com/in/kuriantharakan/
✅ Twitter: https://twitter.com/kuriantharakan
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 20, 2023
Monday Feb 20, 2023
In this episode, Pete is joined with Patrick Tinney, a sales and negotiation expert with over 30 years of experience. Patrick is the founder of Centroid Training and Marketing and the author of three books on the topic of business negotiation. He has a wealth of knowledge on sales negotiation and has closed multi-million dollar deals for some of Canada's largest advertisers.
As one of Canada's most published authors on the subject, Patrick is sure to bring valuable insights and strategies to the show. Tune in to hear his expert perspective on the latest techniques and trends in business negotiation.
👤 Connect with Patrick Tinney:
✅ Official: https://www.centroidmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145/
✅ Twitter: https://twitter.com/Centroideals
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 13, 2023
Monday Feb 13, 2023
Join Pete as he speaks with Marc Mawhinney, a lifelong entrepreneur and expert in helping coaches grow their businesses without relying on paid advertising. Marc shares his wealth of knowledge and experience as the host of the daily podcast "Natural Born Coaches" and as the author of the exclusive print newsletter "Secret Coaches Club." Don't miss this opportunity to learn from the best in the industry and discover how you can get more clients for your coaching business!
👤 Connect with Marc Mawhinney:
✅ Official: https://www.secretcoachclub.com/
✅ LinkedIn: https://www.linkedin.com/in/marcmawhinney/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 06, 2023
Monday Feb 06, 2023
In this episode, Pete is joined with guest Lori Harshman, territory maximizer of Primeau Furniture Sales in Northern Ohio and Western PA. She is a twenty eight year veteran in the mattress industry with a background in sales and sales management in both retail and wholesale.
👤 Connect with Lori Harshman:
✅ Official: https://www.peteprimeau.com/
✅ LinkedIn: https://www.linkedin.com/in/lori-harshman-92b61b68/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jan 30, 2023
Monday Jan 30, 2023
In this episode, Pete is joined with Vanessa Contreras, the Owner and CEO of McRoskey Mattress Company in San Francisco. Vanessa is a true leader, who always puts her customers first and leads her team from the front. She has a wealth of experience in the industry and it's no surprise that she was handpicked by the McRoskey family to lead the company as President. In fact, when the McRoskey family decided to sell their business, Vanessa was their only choice!
Join in on the conversation as Pete and Vanessa discuss about leadership and the journey to running a business.
👤 Connect with McRoskey Mattress Company & Vanessa Contreras:
✅ Official: https://www.mcroskeysf.com/
✅ LinkedIn: https://www.linkedin.com/in/vanessa-contreras-18b06811/
✅ Facebook: https://www.facebook.com/McRoskey.SF
✅ Instagram: https://www.instagram.com/mcroskey.sf/
✅ YouTube: https://www.youtube.com/channel/UCjkNqVc3SKuAlzoZJDuCNdw
✅ Pinterest: https://www.pinterest.com/McRoskeySF/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences