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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Oct 17, 2022
Monday Oct 17, 2022
Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf.
He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He is currently teaming with the Nasdaq Center to launch the Total Weed Award, to recognize weed-like growth and audacity among various categories of entrepreneurial ventures. Heinecke lives on a beautiful island in Puget Sound, Washington.
👤 Connect with Stu Heinecke:
✅ Official: https://stuheinecke.com/weed-strategy/
✅ LinkedIn: https://www.linkedin.com/in/stuheinecke/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Oct 10, 2022
Monday Oct 10, 2022
Join Pete with podcast producer Chris Stone from Cast Ahead as they share their experiences from the Outbound 2022 Conference! They will share interviews they had with some of the featured speakers they met with. This includes Mark Hunter, a consultant, sales leadership coach, and best selling author. And also Amy Franko, a keynote speaker, sales strategist, and author for her Amazon best seller book The Modern Seller.
OutBound is the biggest, baddest conference in the Sales Profession and the only conference focused exclusively on sales prospecting, pipeline, and productivity.
Attracting over 2000 attendees from across the globe and growing each year, they feature a once-in-a-lifetime lineup that includes the world’s most respected speakers and trainers, OutBound is an event built for individuals who are looking to reach higher and entire sales teams that want to up-skill, recharge, and gain a decisive competitive advantage.
👤 Connect with Mark Hunter
✅ Official: https://thesaleshunter.com/
👤 Connect with Amy Franko
✅ Official: https://amyfranko.com/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Oct 03, 2022
Monday Oct 03, 2022
Jeffrey P. McNulty is a Founder & CEO, Leadership Coach, Retail Analyst, Speaker, and International Author. He is considered a "hybrid" in the business world as he has 30 years of experience as an executive leader for the Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods as well as over 16 years experience as a Retail Analyst.
He has conducted over 1000 consultations/engagements with clients on Wall Street, Hedge Fund Managers, Equity Investment Partners, retailers {niche players to Big Box), business owners, and entrepreneurs on the retail sector throughout his career.
👤 Connect with Jeffrey P. McNulty:
✅ Official: https://theultimateretailcourse.com/
✅ LinkedIn: https://www.linkedin.com/in/jeffreypmcnulty/
✅ Facebook: https://www.facebook.com/TheUltimateRetailManual
✅ Instagram: https://www.instagram.com/jeffreypmcnulty/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Friday Sep 16, 2022
Friday Sep 16, 2022
Steve Houk is the owner of Boise Mattress and runs the largest Facebook Group, The Mattress Industry Network Group. Steve also runs a Mastermind Group for Store Owners. He is routinely interviewed for his marketing and sales expertise.
👤 Connect with Steve Houk & Boise Mattress:
✅ Official: https://boisemattress.com/
✅ LinkedIn: https://www.linkedin.com/in/steve-houk-59464719/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
For the past 40 years Pete has had the time of his life helping his retailers succeed. He has had the pleasure to meet and work with some of the top professionals in the furniture and mattress industry. He has received an incredible education from these extraordinary men and women and enjoys sharing their success stories with his retailers. His retailers are located in Ohio, Michigan, Indiana, Illinois, Kentucky, West Virginia and Western Pennsylvania. Some of his dealers have locations nationwide.
Join Pete on Monday LIVE as he answers your submitted questions.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 29, 2022
Monday Aug 29, 2022
Dan has been a true entrepreneur since 1981. He has owned several different successful businesses over the years. In 2002, he began helping other business owners and entrepreneurs take their businesses to new heights. Because of his extensive hands-on experience, he has been given the moniker “The Been There Done That Marketing Guru” and “The Mastermind Coach.”
Dan is the Certified Independent Business Advisor for Cleveland and Akron areas.
He is also an author who has had the privilege of participating as a contributing author with two “Best Selling” New York authors, Dan Kennedy and Sydney The Ultimate Success Secret BookBiddle Barrows in Uncensored Sales, Strategies. Dan also co-authored The Ultimate Success Secret with Dan Kennedy. He has been published in the Insider’s Journal, an international business magazine and featured in “Magnetic Marketing for the Emerging Economy.
👤 Connect with Dan Cricks:
✅ Official: https://greatresultsmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/dan-cricks-6abb205/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 22, 2022
Monday Aug 22, 2022
Trent Ranburger is the owner of Trent Bedding in Bowling Green Kentucky. His store consistently wins Best Place To Buy A Mattress year in and year out! He is a local celebrity who is completely immersed in his community. Known for his creative and memorable commercials. Trent has become a celebrity within the mattress industry as well.
👤 Connect with Trent Ranburger:
✅ Official: https://trentbedding.com/
✅ LinkedIn: https://www.linkedin.com/in/trent-ranburger-b4749418/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 15, 2022
Monday Aug 15, 2022
Bob Muenkel has served the mattress industry in various sales, training, and sales executive positions for over thirty years. He now owns his own consulting and training company UncleMuenkel LLC.
👤 Connect with Bob Muenkel:
✅ LinkedIn: https://www.linkedin.com/in/bob-muenkel-4a6304146/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Aug 08, 2022
Monday Aug 08, 2022
For the past 40 years Pete Primeau has had the time of his life helping retailers succeed by increasing their volume and overall profit. He's had the pleasure to meet and work with some of the top professionals in the furniture and mattress industry and has received an incredible education from these extraordinary men and women.
Steve Houk is the owner of Boise Mattress and runs the largest Facebook Group for the Mattress Industry. The Mattress Industry Network Group.
Join Pete with Steve Houk on Monday LIVE as he discusses recent and historical challenges he's been through and the lessons he's learned that you can use every day.
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Join Darren Sparks as he shows us the BedTech showroom, space C1564 at the Las Vegas Market!
Darren Sparks serves as the President of BedTech, a privately held family company with 8 DC's across the USA. They believe that everyone should be able to own a luxury mattress!
👤 Connect with Darren Sparks & Bed Tech:
✅ Official: https://bedtech.com/
✅ LinkedIn: https://www.linkedin.com/in/darren-sparks-67075b70/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences