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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Jun 12, 2023
Monday Jun 12, 2023
Dive into the remarkable journey of Roy Osing, a true powerhouse in the business world. With over 40 years of executive leadership experience, Roy has seen it all and done it all. As the former President, CMO, and entrepreneur, he possesses a unique perspective on every aspect of business. But what truly sets him apart is his audacious and unheard-of approach to achieving extraordinary results.
Roy's innovative leadership and unorthodox methods propelled the organization from its early stages to an astonishing $1 billion in annual sales. His ability to think outside the box and implement groundbreaking strategies defied conventional wisdom, leading to unparalleled success.
Through his blog, content marketing endeavors, and mentoring programs, he shares his wisdom with young professionals, helping them unlock their true potential.
As the author of the acclaimed 'BE DiFFERENT or be dead' book series, Roy lays out practical and no-nonsense insights for achieving remarkable business growth. His latest book, 'The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES,' delves into the exact strategies he employed to accomplish this awe-inspiring feat.
If you're an entrepreneur, aspiring executive, or simply someone seeking unique approaches to business success, this episode is a must-listen.
Prepare to be inspired, motivated, and equipped with the knowledge to step outside your comfort zone and achieve unprecedented results in your business.
👤 Connect with Roy Osing:
✅ Official: https://www.bedifferentorbedead.com/
✅ LinkedIn: https://www.linkedin.com/in/royosing/
✅ Facebook: https://www.facebook.com/roy.osing
✅ Instagram: https://www.instagram.com/unheardofways/
✅ Twitter: https://twitter.com/royosing
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Jun 05, 2023
Monday Jun 05, 2023
Join us on The Pete Primeau Show as we interview sales and business development expert Darleen Priday, renowned for her unique approach to empathetic selling and relationship building. With over 25 years of experience, Darleen equips entrepreneurs and business coaches with the strategies and confidence to effectively sell their services. In this episode, Darleen shares her practical tips and insights specifically tailored to the mattress industry. Discover how her expertise can revolutionize your sales approach, allowing you to authentically connect with customers, build lasting relationships, and drive success in the mattress industry. Don't miss this impactful conversation on The Pete Primeau Show. Tune in and elevate your sales game today!
!
👤 Connect with Darleen Priday:
✅ Official: https://dp-consults.com/
✅ LinkedIn: https://www.linkedin.com/in/darleenpriday/
✅ Facebook: https://www.facebook.com/profile.php?id=100090978409422
✅ Instagram: https://www.instagram.com/dpconsults1/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Tuesday May 30, 2023
Tuesday May 30, 2023
Alex Milstein is a contributor and social media coordinator for Home News Now and Casual News Now. He previously served as senior editor of both Casual Living and Designers Today. Prior to that, Alex covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.
👤 Connect with Alex Milstein:
✅ Official: https://beddingnewsnow.com/
✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 22, 2023
Monday May 22, 2023
Dr. John Frank’s journey to greatness began on the football field at Ohio State University, where he showcased his skills as a talented tight end. His exceptional performance caught the attention of the San Francisco 49ers, who selected him in the second round of the 1984 NFL Draft. For five remarkable seasons, from 1984 to 1988, John proudly represented the 49ers in the National Football League (NFL), leaving an indelible mark on the sport.
In this episode, Pete explores Dr. John Frank’s fascinating journey and the challenges he faced as a professional athlete, the invaluable lessons he learned along the way, and the pivotal moments that shaped his career as a hair restoration surgeon.
Tune in or watch the episode and get ready to be inspired by John’s incredible life and achievements.
👤 Connect with Dr. Frank:
✅ Official: https://johnfrankmd.com/
✅ Facebook: https://www.facebook.com/DrJohnFrank/
✅ Instagram: https://www.instagram.com/johnfrankmd/
✅ LinkedIn: https://www.linkedin.com/in/john-frank-md-878252/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 15, 2023
Monday May 15, 2023
Joe Pallo is a sales expert with over 35 years of experience in commission sales. Joe's journey began with door-to-door selling, where he earned his stripes and developed his successful sales techniques.
As a top sales producer, Joe is known for his powerful storytelling abilities and has been quoted on Forbes.com and beyond. He is also a coach and mentor who teaches through powerful and memorable examples.
In this episode, you will learn about Joe’s book, "How to Sell Nothing: The Logical Way to Make the Emotional Sale." as he shares a logical approach to making an emotional sale. This can be a valuable resource for anyone looking to improve their sales game. So tune in as we learn from one of the best in the business!
👤 Connect with Joe Pallo:
✅ Official: https://www.sellnothing.co/
✅ Facebook: https://www.facebook.com/JoePalloSellNothingLLC
✅ LinkedIn: https://www.linkedin.com/in/joe-pallo-00464989/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 08, 2023
Monday May 08, 2023
In this episode, Pete speaks with Jack and Dianna Balsley, the husband and wife team behind the success of their once little mattress store. With their combined sales and marketing backgrounds, the Balsleys have defied the odds and turned their small business into a big success.
Tune in to hear how they started in the mattress industry, the challenges they faced along the way, and the strategies they employed to overcome those obstacles. From marketing tactics to customer service, the Balsleys share their insights and lessons learned from their journey.
Whether you're an entrepreneur looking to start your own business or simply interested in the story of a successful small business, you won't want to miss this inspiring conversation with Jack and Dianna Balsley.
👤 Connect with Jack and Dianna Balsley:
✅ Facebook: https://www.facebook.com/themattresssale
✅ LinkedIn: https://www.linkedin.com/in/jack-balsley-98524310
✅ LinkedIn: https://www.linkedin.com/in/dianna-b-balsley-95b8321a1
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 01, 2023
Monday May 01, 2023
From age 7, Jeff Giagnocavo understood the power of small business and the impact it has on those who own the business and the communities they live in.
After selling his first business at the age of 16 to buy a car he’s been on an epic entrepreneurial journey ever since and is now a sought out consultant for business owners who desperately want to do life and business on their terms.
Jeff does business in your bedroom. He co-owns Gardner’s Mattress & More, the region's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress.
He is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.
As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.
Jeff’s marketing skills and knowledge have been featured regularly in Forbes, Target Marketing, Dan Kennedy’s NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.
Jeff’s passion is to unlock the potential of every business owner. Shift them into the investor seat in their business and unlock the true joy and reward of business ownership so they can truly do life and business on their terms and live what Jeff calls their very own Big Ticket Life.
👤 Connect with Jeff Giagnocavo:
✅ Official: https://thebigticketlife.com/
✅ Official: https://thejeffg.com/
✅ Official: https://gardnersmattressandmore.com/
✅ Facebook: https://www.facebook.com/jeffgiagnocavo
✅ LinkedIn: https://www.linkedin.com/in/jeffgiagnocavo/
✅ YouTube: https://youtube.com/@thebigticketlife
✅ Instagram: https://www.instagram.com/jeff.giagnocavo/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 24, 2023
Monday Apr 24, 2023
Pete speaks with Andy Neillie, an award-winning speaker, best-selling leadership author, and business owner who has spent over 20 years training and leading teams to become high-performing leaders. In addition to owning a successful $3M retail business, Andy has served as a keynote speaker, corporate trainer, coach, and consultant, delivering workshops on leadership topics for a wide range of clients, including Fortune 500 companies, small and mid-sized businesses, trade groups, and associations.
Andy's unique background in management and sales, combined with his exceptional speaking and training abilities, has enabled him to motivate clients and audiences to take actions that benefit both themselves and their organizations. As a business owner and leader himself, Andy understands the importance of developing strong leaders, and he has a wealth of practical knowledge and experience to share.
Tune in to hear Andy Neillie's expert advice on leadership development and performance, and discover how you can take your own leadership skills to the next level!
👤 Connect with Andy Neillie:
✅ Official: https://www.neillieleadershipgroup.com/
✅ Facebook: https://www.facebook.com/andy.neillie
✅ LinkedIn: https://www.linkedin.com/in/andyneillie/
✅ Twitter: https://twitter.com/drneillie
✅ Vimeo: https://vimeo.com/user47764574
✅ Espeakers: https://www.espeakers.com/marketplace/profile/5312/dr-andy-neillie
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 17, 2023
Monday Apr 17, 2023
In this episode, Pete welcomes Kevin Fear, the CEO of Mattress Express, a leading mattress retailer in Upstate New York. With over 22 years of experience in the industry, Kevin is passionate about providing customers with the best possible sleep experience. Kevin shares his insights on the latest advancements in mattress technologies, and how his stores are offering the best in class products to their customers. Kevin also shares his thoughts on the importance of customer service, and how it is more than just a slogan at his stores.
Tune in on this episode as Pete and Kevin dive deep into the world of luxury sleep, and learn how you can achieve a better sleep!
👤 Connect with Mattress Express & Kevin Fear:
✅ Official: https://mattressexpressny.com/
✅ Facebook: https://www.facebook.com/mattressexpressny
✅ LinkedIn: https://www.linkedin.com/in/kevin-fear-58889b1a0/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 10, 2023
Monday Apr 10, 2023
This episode welcomes Ryan Bailey, the Merchandising Manager and Buyer for Mattress World Northwest. Ryan shares his expertise and experience gained from his ten years in the industry and six years with Mattress World Northwest. In addition to that, he also has a role in consulting on advertising campaigns and buying strategies for the company.
Join Pete and Ryan for this informative and engaging conversation as they explore the fascinating world of mattresses. Get an insider's perspective and valuable insights on the mattress industry.
👤 Connect with Mattress World Northwest:
✅ Official: https://www.mattressworldnorthwest.com/
✅ Facebook: https://www.facebook.com/MattressWorldNW/
✅ Twitter: https://twitter.com/mattressworldnw
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences