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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Monday Jan 23, 2023
Monday Jan 23, 2023
Steve Karns is the VP of Sales and Business Development for Bedding Industries of America. Steve is an industry veteran with more than forty years of experience. Steve is well known for his knowledge of the mattress industry and his business acumen. He is a people person who is universally admired by everyone.
Stu Carlitz began his lifelong career in the mattress industry as a high school student working in a Serta factory in Pennsauken, New Jersey. Next, he became a sales representative in the early 1980s for Therapedic Sleep Products of New Jersey. Several years later, Carlitz opened his own factory in the Philadelphia area, and, in 1994, merged it with Therapedic Sleep Products of New Jersey. He later formed the Mattress Development Co., which acquired Eclipse in 1999.
Today, Carlitz owns a 125,000-square-foot factory in North Brunswick, New Jersey, that is known corporately as Bedding Industries of America. The BIA plant is the largest licensee of Eclipse International and produces several other bedding brands, including Eastman House, Ernest Hemingway and Therapedic. He also manages the manufacturing network for the Saatva brand.
“Stu Carlitz is the classic example of what hard work, dedication and a burning desire to learn can accomplish,” said Ron Cooper, president of GMFA. “He started out sweeping factory floors as a teenager and now owns one of the biggest bedding manufacturers in the business. His impact on the industry is being felt far beyond the Philadelphia area where he got his start.”
👤 Connect with Steve Karns:
✅ LinkedIn: https://www.linkedin.com/in/steve-karns-58ba4b246/
👤 Connect with Stuart Carlitz:
✅ LinkedIn: https://www.linkedin.com/in/stuart-carlitz-764b199/
⭐ Connect with Bedding Industries of America:
✅ Official: https://beddingindustriesofamerica.com/
✅ Facebook: https://www.facebook.com/biamattress
✅ Instagram: https://www.instagram.com/biamattress/
⭐ Connect with The Ernest Hemingway Collection:
✅ Official: https://www.ernesthemingwaycollection.com/products/home-furnishings/mattresses
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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