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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Monday May 23, 2022
Monday May 23, 2022
Ross Thurston is the Operations and Marketing Director of Millbrook Beds. A UK luxury furniture manufacturer based on the south coast near Southampton, Hampshire.
All Millbrook beds offer the ultimate in sleep luxury. Their design philosophy is uncompromising and brings together everything that makes their beds special. Borne out of craftsmanship and use of the finest quality materials, giving you the ultimate in sleep luxury.
Steve Karns is the VP of Sales for Bedding Industries of America. He has over 40 years of experience in the industry.
Bedding Industries of America designs, develops, markets and sell products under a diverse array of owned and licensed brands, such as Eclipse, Eastman House, Chittenden & Eastman, Ernest Hemingway, Millbrook, Velika, Natural Dreams, emBrace Talalay Sleep and Van Vorst. Their focus is to bring these brands to new levels, expanding their market penetration and global reach.
👤 Connect with Ross Thurston:
✅ LinkedIn: https://www.linkedin.com/in/rossthurston
✅ Email: ross.thurston@millbrook-uk.com
✅ Official: https://millbrookbeds.com/
👤 Connect with Steve Karns & BIA:
✅ Email: skarns@bia-nj.com
✅ Official: https://beddingindustriesofamerica.com/
✅ Facebook: https://www.facebook.com/biamattress
✅ Instagram: https://www.instagram.com/biamattress/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Telegram: @PetePrimeau
✅ MeWe: https://mewe.com/i/peteprimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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