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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Monday Feb 08, 2016
Monday Feb 08, 2016
This audio lesson is a discussion between Doug Stewart and myself about Tuft & Needle’s article “Death of the Salesman” My friend and co-host Doug Stewart lit a fire underneath me about a week ago when he posted an article that Tuft & Needle posted named “Death of the Salesman” in our closed Facebook called the “No BS Sales School For Furniture & Mattress Store Salespeople” It’s only closed to the public. If you sell furniture or mattresses you are most welcome to join our group. It’s a great group of sales professionals who educate, support, and motivate each other. Just Click Here https://www.facebook.com/groups/571859249526559/.
I’ve included the link to the article so you can read it for yourself and make your own judgements about the veracity of the information put forth. Warning before you read Tuft & Needle’s article “Death of the Salesman” take your blood pressure medicine. Click Here to read Tuft & Needle’s work of fiction https://m.tuftandneedle.com/death-of-the-salesman-4b27a5b14b94#.duyg9resh. Can you tell what I think about it? Just click on the player up above to hear the outrage in my voice.
Instead of rehashing the conversation between Doug and me, I will simply let my words speak for themselves. Doug asked some very good questions that we as an industry must answer with actions. If you want to check out Doug, Just Click Here http://doug-stewart.com. If want to check out me Just Click Here peteprimeau.com. Just press play on the player at the top of this post and put your seat belts on! I am in rare form but I meant every word I said. Please share your thoughts with me below.
Thanks!
Pete
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