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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
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Wednesday Jul 29, 2015
Wednesday Jul 29, 2015
I interview the Adjustable Bed Guru Randy Thompson on the secrets to selling adjustable beds. This July Randy sold 29 beds so far this month and it’s early on July 29th. Please excuse the noise from the AC. Randy’s small store in Van Wert, Ohio with a population of 10,774 will ship almost $1,000,000 in sleep systems this year with one full-time salesperson.
Randy describes training two mattress stores in North Carolina that immediately doubled their adjustable bed sales after his Silver Bullet training.
Randy’s first secret is that he spends a lot of time understanding the customer’s problems when it comes to how they sleep. His advice is to be a problem solver for people with sleep problems.
Randy’s selling system is not brand driven it is customer back driven. The secret is finding the mattress that supports their back. Randy has very specific techniques that will help any RSA find the perfect mattress for your customer.
Randy’s Silver Bullet training is available two ways. The first way is Randy will come to you and train you and your staff. The second way is to arrange a time with Randy to visit him at his store. If you can come to Randy he will give you a 50% discount on his training program. Call Randy at 419-238-3399 to learn how to sell adjustable beds if you are small furniture or mattress store. Randy doesn’t train large chains. Call Randy today and start selling more adjustable beds!
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