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With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
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Wednesday Jul 29, 2015
Wednesday Jul 29, 2015
I interview the Adjustable Bed Guru Randy Thompson on the secrets to selling adjustable beds. This July Randy sold 29 beds so far this month and it’s early on July 29th. Please excuse the noise from the AC. Randy’s small store in Van Wert, Ohio with a population of 10,774 will ship almost $1,000,000 in sleep systems this year with one full-time salesperson.
Randy describes training two mattress stores in North Carolina that immediately doubled their adjustable bed sales after his Silver Bullet training.
Randy’s first secret is that he spends a lot of time understanding the customer’s problems when it comes to how they sleep. His advice is to be a problem solver for people with sleep problems.
Randy’s selling system is not brand driven it is customer back driven. The secret is finding the mattress that supports their back. Randy has very specific techniques that will help any RSA find the perfect mattress for your customer.
Randy’s Silver Bullet training is available two ways. The first way is Randy will come to you and train you and your staff. The second way is to arrange a time with Randy to visit him at his store. If you can come to Randy he will give you a 50% discount on his training program. Call Randy at 419-238-3399 to learn how to sell adjustable beds if you are small furniture or mattress store. Randy doesn’t train large chains. Call Randy today and start selling more adjustable beds!
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