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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Thursday Jul 02, 2015
No BS Sales Ep 17 - Pete Primeau's Qualifying-Interview With The Giver Doug Stewart
Thursday Jul 02, 2015
Thursday Jul 02, 2015
I interview my co-host Doug Stewart about Qualifying. There was a lively discussion in our private Facebook Group No BS Sales School For Furniture & Mattress Salespeople. Anyone who sells furniture or mattresses in a retail store is invited to join our group. There are no civilians only our industry people. There are a few honorary members who are experts in marketing or advertising as well.
If You Want To Qualify Better… Listen To This Interview!
The stars of the show are members of our group who contributed to the discussion and offered great ideas to help RSAs qualify better. Without the comments of Charlie Lloyd, Dan Sowder, Rick Alexander, and Kelly Hall this podcast would never have happened. Thank You guys for your insights.
Three Words & An Idea To Help You Qualify Like A Sales Champion
After I go on a rant Doug jots down some notes since I won’t let him speak. He comes up with three words and an idea that will jump start your qualifying. After Doug shares those concepts with me I share my experience with the two best retail sales professionals I’ve met. Even though they were very different stylistically when I apply Doug’s three words and an idea it explains what made them great. Don’t miss this!
Want more Doug Stewart just go to http://furnishingresults.com. Download for FREE “The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them” at peteprimeau.com.
Wishing You Success!
Pete
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