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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Sunday Jun 21, 2015
No BS Sales Ep 16 - Pete Primeau Interview With The Giver, Doug Stewart
Sunday Jun 21, 2015
Sunday Jun 21, 2015
I interview my co-host Doug Stewart about the ups and downs in his life and more importantly what he learned from them. If you own a furniture or mattress store don’t miss this. The inspiration for this interview was an interview with Mark Kinsley and Doug that I recently listened to. I wanted to follow up with a more in depth interview.
Doug remembers working in his Grandfather’s furniture store as a child and what he learned from his Grandfather.
A High School Basketball Star Goes to College!
He describes the shock when he arrived at college and realized he was competing against grown men for his basketball scholarship.
He talks about overcoming labels that plagued him throughout school and how his academic advisor Sarah Baker helped him overcome them. In one quarter he went from a 1.9 GPA to a 3.9 GPA.
Doug remembers his biggest failure ever in the furniture business and what he learned from it.
Rags To Riches!
His Grandfather went from growing up as a tenant farmer to moving to the city and learning how to sell. He attended yard sales bought and sold almost anything. He eventually opened his own furniture store.
Doug shares how different mentors have helped him become more successful.
He takes us inside his interview with Tempur-Pedic and the lessons he learned while working for them.
Ever Feel Overwhelmed?
Doug did. In one month he closed his furniture store, his wife quit her job, his daughter was born, and he was working full time at Tempur-Pedic.
Doug is the Director of Training for Mega Group and is a contributor for both Sleep Geek and Furniture Today. This episode is inspirational! It will make you laugh and cry. This interview reveals the thoughts of one of the industry’s rising young stars. Enjoy!
Read These Books!
Pete’s recommended Book; Never Eat Alone by Keith Ferrazzi
Doug’s recommended Books; David And Goliath by Malcolm Gladwell
QBQ The Question Behind The Question by John Miller
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