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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Sunday Jun 14, 2015
Sunday Jun 14, 2015
This is Part 2 of our interview with The Master Nat Bernstein. Doug Stewart and I interview Nat Bernstein. Nat is a true thought leader in the mattress industry. He has pioneered new selling systems that became industry standards including comfort selling and comfort technology selling. Nat helped a retail salesperson who wanted to become a sales rep achieve his dream. Nat's coaching and insights are invaluable. That salesperson was me in 1991. I will forever be grateful to Nat not only for his ability and intellect but for his kindness and compassion. Anyone who needs a true expert and a consummate professional should email Nat today! His email is bernsteinnat@gmail.com
Nat gives very specific recommendations on improving the customer’s delivery experience.
He tells us about experiences in his childhood that shaped how he views the retail consumer’s experience and how he views retail stores.
Nat gives very specific examples of how to improve the customer’s experiences.
He shares how a Top 100 retailer creatively solved a customer pick up problem. This is priceless.
Nat encourages store owners to be the best individual store that they can be and should be and not to shy away from looking different than other stores.
He gives a free partial consultation to all stores.
If you a furniture or mattress store don’t miss this audio business lesson!
Doug and I ask Nat questions. His answers will at times surprise you.
Nat draws on several examples that are outside of our industry to illustrate his points.
Nat illustrates why mattress sales are so important to furniture stores.
Want a FREE sixty minute consultation with one of the brightest minds our industry has ever seen?
Then Listen to this interview and do not miss Part 1 in Episode 014 Interview With The Master Nat Bernstein. If you have questions for Nat or want to hire Nat please send him an email at this address bernsteinnat@gmail.com.
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