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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Sunday May 31, 2015
No BS Sales Ep 12 - Pete Primeau Interview With Social Media Guru Tim Mushey
Sunday May 31, 2015
Sunday May 31, 2015
Tim is a sales rep in Canada for Kingsdown and is a social media guru who uses social media everyday. He also owns his own business called Sell, Lead, Succeed! Tim loves to help businesses to prosper through his expertise in selling, social networking, personal branding, and leading.
Tim starts off with a great tip for our reps that follow our audio lessons.
I ask Tim, “What are the biggest mistakes you see stores make with social media?”
His answers might surprise you! Tim encourages store owners to focus on getting customers to focus on getting customers off of Facebook and into your store.
Tim then gives three great tips to help any store or person be more successful when using Facebook or any social media.
I share with Tim one of my dealer’s nightmares on Facebook and how he took lemons and turned it into lemonade.
Tim analyzes what the dealer did right and then breaks it down into an easy step by step process that all stores can use in their own playbook for all social media. He also points out a fundamental mistake many stores make when they find themselves in this situation.
I don’t know how all this was packed into a thirty minute interview but it was! Tim also taught a social media 101 course explaining how likes, comments, and get notifications work on Facebook. Why they are important and how to get customers to do want we want.
Tim explains why leaving your equity on any social media is a big mistake. How to build a list on Facebook and why it is so important. He then offers his special sauce for success on social media.
Tim offers a very special event for a store to do when trying to create community with social media. Less than 5% of stores do a version of this. I’ve never seen any store do it exactly the way Tim recommends.
I then ask Tim to share his challenge in life and how he overcame it. Get the tissues out. This one is a tear jerker. I guarantee you will be motivated and pumped up to take on your day after listening to this.
If you want more of Tim, visit his website http://sellleadsucceed.com.
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