No BS Sales Ep 10 - Pete Primeau Interview With Jeff Gober About Latex Part 1 of 2

I interview Jeff Gober VP of Sales at Latex International. Jeff has been in the foam business for over twenty years. If you have ever been confused by latex this is the audio lesson for you. Jeff answers question from store owners and RSAs. Nothing was held back in our interview. I asked Jeff a tough question that would generally be an out of bounds question that every retailer needs to know about.

Jeff explains the difference between natural, synthetic, and blended latex. More importantly he explains the benefits to the consumer for each type of latex. There are three popular methods for producing latex to be used in mattresses. They are dunlop, continuous pour, and talalay. Jeff explores the benefits to the consumer for each method.

 Jeff explains the quality control process at Latex International. He describes in detail the fallacy of companies who market pure latex. You need to hear this! Why it’s impossible for your customer to have an allergic reaction to a latex bed. This is Part 1 of 2. Join us for Part 2 on Episode 011. Thank You!