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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
Tuesday May 19, 2015
Tuesday May 19, 2015
I interview Jeff Gober VP of Sales at Latex International. Jeff has been in the foam business for over twenty years. If you have ever been confused by latex this is the audio lesson for you. Jeff answers question from store owners and RSAs. Nothing was held back in our interview. I asked Jeff a tough question that would generally be an out of bounds question that every retailer needs to know about.
Jeff explains the difference between natural, synthetic, and blended latex. More importantly he explains the benefits to the consumer for each type of latex. There are three popular methods for producing latex to be used in mattresses. They are dunlop, continuous pour, and talalay. Jeff explores the benefits to the consumer for each method.
Jeff explains the quality control process at Latex International. He describes in detail the fallacy of companies who market pure latex. You need to hear this! Why it’s impossible for your customer to have an allergic reaction to a latex bed. This is Part 1 of 2. Join us for Part 2 on Episode 011. Thank You!
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