No BS Sales Ep 6 - Pete Primeau Interviews with Jeff Giagnocavo

Doug Stewart and I Interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster PA. He also is the founder and owner of Infotail with his partners Ben McClure and Mike Capuzzi. He is a contributor to Furniture World Magazine. Jeff was a sales rep for twelve years before he became a successful mattress store owner. Jeff is passionate about helping furniture & mattress store owners be more successful. His business Infotail is committed to helping retailers reach their full potential. Jeff is also a winner of the coveted GKIC Marketer of the Year! 

Jeff answers questions from our closed Facebook group called No BS Sales School For Furniture & Mattress Store Salespeople. If you are in the business and want to join our group you are more than welcome to join. While answering those questions Jeff reviews the four key tenants of advertising. He share specific processes he has implemented in his stores. He shares specifics on how you can measure your advertising. He explains how he protects his business from consumer review sites and much much more. Show notes will be published at peteprimeau.com later today 4-19-2015