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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Monday Mar 30, 2015
No BS Sales Ep 3 - Pete Primeau Interview with Gerry Morris
Monday Mar 30, 2015
Monday Mar 30, 2015
Thank you Gerry Morris for sharing your wisdom with our listeners! Not only only is Gerry a legend in our industry but he is also an endurance athlete, runner, bicyclist, and a drummer in a band!
I interview author and thought leader Gerry Morris. He wrote the books “Sell More Beds” and “Spring Training”. He is also a featured writer for Sleep Savvy magazine for the past twelve years. Gerry talks about his mentors and what he learned from them. Gerry identifies the new challenges and opportunities for RSAs and store owners since he wrote his last book. He shares his favorite resources for selling more. He also discusses his new book that he will be releasing this summer! Call Gerry after our podcast with any of your questions!
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