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With a career spanning over 40 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Episodes
18 hours ago
18 hours ago
In this episode, we explore the world of better sleep and smarter shopping with the dream team from Sweet Dreams Furniture and Mattress. Joining us are Greg Law, the passionate owner with 23 years of experience serving the Charlotte and Lake Norman communities; Andrew Schlesser, affectionately known as "Matt Man – the Sleep Superhero" and store manager; Jimmy Hurtado, a dedicated senior team leader and sales associate; and Rylee Allen, a dynamic store manager. Together, they share insights on how Sweet Dreams doesn’t just sell furniture — they fit customers with the best sleep solutions for their needs. Discover what makes their “Sit, Sleep and Save” philosophy so effective, and hear firsthand how their personalized approach sets them apart in the industry.
👤 Connect with the Dream Team of Sweet Dreams Furniture and Mattress:
✅ Website: https://www.sdmattress.com/about-us.html
✅ LinkedIn (Greg Law): https://www.linkedin.com/in/greg-law-b1331a15/
✅ LinkedIn (Andrew Schlesser): https://www.linkedin.com/in/andrew-schlesser-0a551617b/
✅ Facebook: https://www.facebook.com/SweetDreamsMattressInc
✅ Instagram: https://www.instagram.com/sweetdreamslkn/?hl=en
✅ YouTube: https://www.youtube.com/user/SDMattressdotcom
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday May 05, 2025
Monday May 05, 2025
In this episode, we’re joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately sell more—confidently and profitably.
They share insights on how redefining failure and hearing "no" more often can actually lead to greater sales success. If you’re in sales or leadership, this is a conversation you won’t want to miss.
Grab your copy of "Go For No! The Sequel": https://geni.us/GoForNoSequel
👤 Connect with Andrea Waltz & Richard Fenton:
✅ Website: https://www.goforno.com/
✅ LinkedIn (Andrea Waltz): https://www.linkedin.com/in/goforno?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ LinkedIn (Richard Fenton): https://www.linkedin.com/in/richard-fenton-author?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
✅ Facebook: https://www.facebook.com/GoforNo/
✅ YouTube: https://www.youtube.com/user/Courageous1s
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 28, 2025
Monday Apr 28, 2025
In this episode, we’re joined by Ken Akers, Partner at Midwest Sleep—manufacturers of trusted mattress brands Restonic and Spring Air. With over three decades in the mattress industry, Ken shares his incredible journey from starting out as a Sales Rep to becoming an Owner and Partner. We dive into his career evolution, the lessons he’s learned along the way, and what it takes to build a lasting legacy in a competitive market. Whether you're in the sleep industry or just love a good entrepreneurial story, this episode delivers insight, inspiration, and a behind-the-scenes look at what it takes to thrive in business over the long haul.
👤 Connect with Ken Akers:
✅ Website: https://restonic.com/
✅ LinkedIn: https://www.linkedin.com/in/ken-akers-1367ba6
✅ Facebook: https://www.facebook.com/RestonicBeds/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 21, 2025
Monday Apr 21, 2025
In this episode, we’re joined by Patrick Tinney, a seasoned sales expert and the CEO of Sales Gorilla. With over 30 years of experience and a track record brimming with success stories, Patrick is recognized as a preeminent authority in business negotiation and sales strategies. He has orchestrated multi-million dollar media sales and negotiation solutions for some of Canada’s largest advertisers. Patrick is also the author of four impactful sales books: Unlocking Yes: Sales Negotiation Lessons & Strategy, Perpetual Hunger: Sales Prospecting Lessons & Strategy, The Bonus Round: Corporate Lessons & Strategy, and Nothing Stops Me: Sales Success from Adversity.
In this conversation, Patrick shares his wealth of knowledge, offering listeners a masterclass in overcoming challenges, mastering negotiation techniques, and driving long-term success in sales. Whether you're looking to refine your negotiation skills or build a more effective sales strategy, Patrick’s insights will inspire and equip you to reach new heights in your career.
👤 Connect with Patrick Tinney:
✅ LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145/
✅ Website: https://sales-gorilla.com/sales-negotiation-training-videos/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 14, 2025
Monday Apr 14, 2025
Pete's in the hot seat with your burning questions in this "Ask Pete" special. Joined by Producer Chris Stone, who steps in as host and producer of our conversation, we're diving deep into the world of mattress and furniture retail, discussing everything from shopping competitors to the surprising changes in how people think about sleep. We'll unravel key topics like tariffs affecting the industry, explore insights into AI, and tackle some essential retail strategies that can elevate your business.
We'll also ponder the value of becoming a leader instead of a boss and explore the importance of consistent customer experiences. If you're in the mattress or furniture industry, or just eager to glean wisdom that could apply to any retail venture, this episode is packed with invaluable insights tailored just for you. Grab your notepad and get ready to learn from the industry's best. Let's jump right in and unleash some retail greatness!
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Apr 07, 2025
Monday Apr 07, 2025
In this episode, we sit down with Chad Fischer, an experienced Bedding Director with a wealth of expertise in the management consulting industry. Chad has a proven track record in customer service, sales, retail, and strategic planning. He shares his valuable insights on business development and how these skills are shaping the bedding industry. Join us as Chad discusses the evolving challenges and opportunities in the market, offering advice for professionals looking to enhance their approach to customer service and business growth.
👤Connect with Chad Fischer:
✅ Website: https://www.brandsource.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 31, 2025
Monday Mar 31, 2025
In this episode, we're joined by two remarkable guests. Scott Vaughn, the owner of Wingo Coaching, brings his extensive experience in coaching and business strategy to the conversation. Meanwhile, Scott Bidwell, a seasoned marketer and business expert with over two decades of experience, offers invaluable insights drawn from his work with both non-profit and for-profit ventures. Tune in as they share their expertise on marketing strategies, entrepreneurship, and the nuances of navigating the business world. This episode is packed with actionable advice and real-world examples that will inspire and inform aspiring entrepreneurs and seasoned professionals alike.
👤Connect with Scott Vaughn:
✅ Website: https://www.wingocoaching.win/
✅ LinkedIn: https://www.linkedin.com/in/scott-vaughn-791ba9a9/
👤Connect with Scott Bidwell:
✅ Website: https://www.trellismarketing.ai/
✅ LinkedIn: https://www.linkedin.com/in/scott-bidwell-85908126
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 24, 2025
Monday Mar 24, 2025
In this episode, Michael Magnuson, Founder and CEO of GoodBed, opens up about his entrepreneurial journey and the creation of GoodBed, an online platform designed to help consumers make informed decisions when purchasing mattresses. We dive into the challenges and opportunities within the mattress industry, how e-commerce is reshaping the way people shop, and the innovative solutions GoodBed provides to match consumers with their ideal sleep experience. Don’t miss this fascinating conversation about the future of retail, customer experience, and entrepreneurship.
👤 Connect with Michael Magnuso:
✅ Official: https://www.goodbed.com/
✅ Facebook: https://www.facebook.com/mygoodbed
✅ YouTube: https://www.youtube.com/goodbed
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 17, 2025
Monday Mar 17, 2025
In this episode, we sit down with Chris and Kylie, the dynamic duo behind Cumberland Furniture Outlet and the newly opened Cumberland Furniture and Mattress Gallery in Somerset, Kentucky. With over 27 years of experience in the RV business, Chris has transitioned into retail ownership alongside his wife Kylie, where they’ve built two successful businesses. Kylie brings a wealth of experience to the table, having spent most of her career in education and training. She is not only a co-owner of both stores but also handles the buying for each location. Tune in as we discuss their journey, the challenges of running two thriving businesses, and their passion for delivering top-notch furniture and mattresses to the Somerset community.
👤 Connect with Chris & Kylie Nelson:
✅ Official: https://cumberlandfurnitureoutlet.com/
✅ Official: https://cumberlandfurnitureandmattressgallery.com/
✅ Facebook (Chris): https://www.facebook.com/chris.nelson.798278
✅ Facebook (Kylie): https://www.facebook.com/kylie.elrick
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Sell A Million!”: https://amzn.to/3qoRrRB
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
SHOW PODCAST: http://bit.ly/primeau-podcast
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 10, 2025
Monday Mar 10, 2025
In this episode, we sit down with Jon Piett, the CEO of Modern Mattress and the Founder of LOTUS Sleep Products, to explore how his leadership is driving innovation in the mattress industry. Jon shares his vision for Modern Mattress, a company dedicated to improving lives through high-quality sleep solutions. He discusses how empowering his team and focusing on cutting-edge design has led to mattresses that are not just products, but life-changing experiences. With insights on the challenges and opportunities in the bedding world, Jon reveals how both Modern Mattress and LOTUS are revolutionizing the way we sleep—delivering comfort, sustainability, and innovation every night. Don't miss this inspiring conversation on the future of sleep!
👤 Connect with Jon Piett:
✅ Official: https://lotussleep.ca./
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://www.joinpodmatch.com/castahead
🌐Pete Primeau Official: https://www.peteprimeau.com
🎧Follow and listen to every show wherever you listen to podcasts: http://podcast.PetePrimeau.live
🎥 Watch all Pete Primeau Live Episodes at: http://PetePrimeau.Live
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness”: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
➡️ Join Pete’s group: "Pete Primeau Sales & Marketing": https://bit.ly/PrimeauSalesMarketingGroup
👤 Connect with Pete Primeau
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ YouTube: https://www.youtube.com/@PetePrimeau
✅ Website: https://www.peteprimeau.com
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://www.CastAhead.net
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences