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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
4 days ago
4 days ago
In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience.
Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial journey to discuss innovative marketing, advocacy for small businesses, and how empathetic leadership helps traditional retailers thrive in today’s competitive landscape.
👤Connect with Jeff Giagnocavo and Brent Batterman:
✅ Website (Jeff):https://gardnersmattressandmore.com/
✅ LinkedIn (Jeff): https://www.linkedin.com/in/jeffgiagnocavo/
✅ Website (Brent): https://www.bedheadmarketing.com/
✅ LinkedIn (Brent)l: https://www.linkedin.com/in/brent-batterman/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 16, 2026
Monday Feb 16, 2026
In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to grow as a leader, build strong teams, and scale a business without going it alone. Whether you’re a small business owner, an executive, or a leader looking to elevate your impact, Steve shares how collaboration, coaching, and intentional leadership can help you go further—together.
👤Connect with Steve Goble:
✅ Website:https://www.thegoblegroup.com/
✅ LinkedIn:https://www.linkedin.com/in/gobles/?utm_source
✅ Email: steve@thegoblegroup.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 09, 2026
Monday Feb 09, 2026
In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven strategies, and real-world sales wisdom from one of the industry’s most trusted voices.
Grab Mark's new Book "Integrity First Selling: How To Create Better Sales With Better Customers" (Amazon): https://amzn.to/3ZL0NJr
👤Connect with Mark Hunter:
✅ Website: https://thesaleshunter.com/
✅ LinkedIn:https://www.linkedin.com/in/markhunter/
✅ Facebook: https://www.facebook.com/TheSalesHunter/
✅ Instagram: https://www.instagram.com/thesaleshunter/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 02, 2026
Monday Feb 02, 2026
Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay resilient when the industry climate turns volatile. Whether you're a store owner recalibrating your vendor mix, an executive forecasting next quarter's margins, or a sales rep fielding customer questions about price increases, this episode delivers the clarity and strategy you need right now. Tune in to hear how innovation and adaptation can coexist - even when the rules of the game keep changing.
👤Connect with Darren Sparks & Justin Trumbo:
✅Website: https://www.bedtech.com/
✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/
✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/
✅Facebook: https://www.facebook.com/bedtechsleep/
✅Instagram: https://www.instagram.com/bedtechsleep/
✅YouTube: https://www.youtube.com/@bedtech4471
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Jan 26, 2026
Monday Jan 26, 2026
In this episode, we sit down with Matt Wolf, Owner of Mattress Lux, to explore the story behind his Kennesaw, Georgia–based mattress store and what sets it apart in a crowded market. Matt shares how Mattress Lux was built around giving customers a hands-on, in-store experience, offering a wide selection of mattresses to try before you buy—including adjustable and natural/organic options. We also dive into their use of advanced pressure-sensing technology in adjustable mattresses and how it helps customers find the right fit for better sleep. This conversation unpacks the Mattress Lux story, Matt’s approach to customer education, and his commitment to comfort, innovation, and personalized service.
👤Connect with Matt Wolf:
✅ Website: https://www.mattresslux.net/
✅ LinkedIn: https://www.linkedin.com/in/matt-wolf-6322865/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Jan 19, 2026
Monday Jan 19, 2026
In this episode, we’re joined by Tambra Jones, Executive Director of the Specialty Sleep Association (SSA), who shares how she supports more than 30 companies exhibiting in the Vegas market at Space Number C1565. Tambra discusses SSA’s mission to help member brands grow their business and visibility through education, strategic publicity, and good old-fashioned hospitality. With a legacy dating back to 1995, SSA continues to create awareness for its members while educating both the industry and the public on the importance of specialty sleep solutions.
👤Connect with Tambra Jones:
✅ Website: https://sleepinformation.org/
✅ LinkedIn: https://www.linkedin.com/in/tambra-jones-73b567a/?utm_source
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Jan 12, 2026
Monday Jan 12, 2026
In this episode, we sit down with Kevin Kappenman, an independent bedding component and product developer at SCANFIT.ai and NXTbed Studio. Kevin is a bedding-obsessed professional whose career began in retail sales and evolved into deep expertise in product development, with a focus on innovative bedding components and emerging sleep technologies. He brings a unique blend of market insight and technical creativity, and currently holds numerous bedding-related component designs and intellectual properties. This conversation explores his journey, his passion for advancing sleep products, and how new technologies are shaping the future of bedding.
👤Connect with Kevin Kappenman:
✅ Website: https://www.scanfit.ai/
✅ LinkedIn: https://www.linkedin.com/in/kkappenman/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Jan 05, 2026
Monday Jan 05, 2026
In this episode, Pete Primeau rings in the New Year with a lively roundtable of friends and familiar voices from the show. Joined by Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn, the conversation covers reflections on the year that was, lessons learned in business and life, and what’s ahead for the year to come. Expect candid insights, thoughtful perspectives, and plenty of laughs as this group shares experiences, challenges, and optimism for a strong start to the New Year on The Pete Primeau Show.
👤Connect with Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn:
✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/
✅ LinkedIn (Brent Batterman): https://www.linkedin.com/in/brent-batterman/
✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/
✅ LinkedIn (Tim Klanke): https://www.linkedin.com/in/tim-klanke/
✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 29, 2025
Monday Dec 29, 2025
In this episode, we sit down with Mike Root—an award-winning sales representative who has raised the bar across the furniture industry. Known for continually sharpening his marketing expertise, Mike is endorsed by some of the most elite retailers in the country and widely regarded as an indispensable partner to his dealers. Passionate about lifting up fellow reps and helping retailers grow, he has become a trusted resource for business development and strategy. We also dive into his book, From a Sales Rep’s Perspective, which is taking the industry by storm and reshaping how professionals think about sales, relationships, and long-term success.
👤Connect with Mike Root:
✅ Email: mike@furnituresales.biz
✅ LinkedIn: https://www.linkedin.com/in/mikeroot/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 22, 2025
Monday Dec 22, 2025
In this episode, Pete welcomes Scott Vaughn, owner of Wingo Coaching, for a special “Ask Scott” conversation focused on real-world challenges faced by store owners. Scott brings his deep expertise in coaching, leadership development, and strategic business operations to answer questions directly from business owners. From building a strong company culture to leading with clarity and purpose, this episode delivers practical insights and actionable advice for creating a thriving, sustainable business.
👤Connect with Scott Vaughn:
✅ Website (Wingo Coaching): https://www.wingocoaching.win/
✅ LinkedIn (Scott Vaughn): : https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: