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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
23 hours ago
23 hours ago
In this episode, Pete Primeau rings in the New Year with a lively roundtable of friends and familiar voices from the show. Joined by Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn, the conversation covers reflections on the year that was, lessons learned in business and life, and what’s ahead for the year to come. Expect candid insights, thoughtful perspectives, and plenty of laughs as this group shares experiences, challenges, and optimism for a strong start to the New Year on The Pete Primeau Show.
👤Connect with Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn:
✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/
✅ LinkedIn (Brent Batterman): https://www.linkedin.com/in/brent-batterman/
✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/
✅ LinkedIn (Tim Klanke): https://www.linkedin.com/in/tim-klanke/
✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 29, 2025
Monday Dec 29, 2025
In this episode, we sit down with Mike Root—an award-winning sales representative who has raised the bar across the furniture industry. Known for continually sharpening his marketing expertise, Mike is endorsed by some of the most elite retailers in the country and widely regarded as an indispensable partner to his dealers. Passionate about lifting up fellow reps and helping retailers grow, he has become a trusted resource for business development and strategy. We also dive into his book, From a Sales Rep’s Perspective, which is taking the industry by storm and reshaping how professionals think about sales, relationships, and long-term success.
👤Connect with Mike Root:
✅ Email: mike@furnituresales.biz
✅ LinkedIn: https://www.linkedin.com/in/mikeroot/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 22, 2025
Monday Dec 22, 2025
In this episode, Pete welcomes Scott Vaughn, owner of Wingo Coaching, for a special “Ask Scott” conversation focused on real-world challenges faced by store owners. Scott brings his deep expertise in coaching, leadership development, and strategic business operations to answer questions directly from business owners. From building a strong company culture to leading with clarity and purpose, this episode delivers practical insights and actionable advice for creating a thriving, sustainable business.
👤Connect with Scott Vaughn:
✅ Website (Wingo Coaching): https://www.wingocoaching.win/
✅ LinkedIn (Scott Vaughn): : https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 15, 2025
Monday Dec 15, 2025
In this episode, we’re joined by Jordan Vaughn, President and CEO of Happy Zzz’s Sit n’ Sleep in Paducah, Kentucky, and Scott Vaughn, owner of Wingo Coaching and owner of Happy Zzz’s Sit n’ Sleep. Jordan shares how, in just five years, he has established himself as a rising leader in building high-performance teams and driving business growth. Scott brings his deep expertise in coaching, leadership development, and strategic business operations, offering insights into what it takes to create a thriving company culture. Together, they discuss the dynamics of family leadership, the principles behind effective team performance, and the lessons they've learned while growing a successful sleep and furniture retail business.
👤Connect with Jordan & Scott Vaughn:
✅ Website (Happy Zzz’s Sit n’ Sleep): https://www.shophappyzzzs.com/
✅ Website (Wingo Coaching): https://www.wingocoaching.win/
✅ LinkedIn (Jordan Vaughn): https://www.linkedin.com/in/jordan-vaughn-548247291/
✅ LinkedIn (Scott Vaughn): : https://www.linkedin.com/in/scott-vaughn-791ba9a9/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Thursday Dec 11, 2025
Thursday Dec 11, 2025
In this episode, we’re joined by Jeb Blount, Founder and CEO of Sales Gravy and one of the most influential voices in modern sales. Jeb is the bestselling author of seventeen books—including Fanatical Prospecting, Sales EQ, People Follow You, The AI Edge, and his newest release, The LinkedIn Edge.
With decades of experience advising top global organizations and their executive teams, Jeb breaks down how emotional intelligence and interpersonal skills shape every customer-facing interaction. Widely regarded as a leading expert on prospecting, sales, leadership, and customer experience, he shares actionable insights that help professionals at every level communicate more effectively, build trust faster, and win more opportunities.
Tune in for a masterclass on elevating your sales game, strengthening relationships, and leveraging the human edge in an AI-driven world.
👤Connect with Jeb Blount:
✅ Website: https://salesgravy.com/
✅ LinkedIn: https://www.linkedin.com/in/jebblount/
✅ Facebook: https://www.facebook.com/SalesGravy
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Dec 08, 2025
Monday Dec 08, 2025
In this episode, Pete reunites with veteran podcast producer Chris Stone for another candid deep dive into the real, unfiltered questions coming out of the mattress and furniture retail world. Drawing on more than four decades of industry expertise, Pete delivers practical, experience-driven guidance for retailers facing slow sales, personal stress, and the tough decision of whether to push forward or pivot.
With Chris guiding the discussion through sharp, thoughtful questions, the conversation blends actionable wisdom, honest truths, and just enough humor and optimism to keep you moving.
Whether you’re rebuilding, rethinking, or simply trying to stay the course, you’ll leave with clarity, encouragement, and real-world takeaways—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
In this episode, Pete is joined by industry standouts Brent Batterman, Chris Taheny, and Gordon Hecht for a lively holiday conversation packed with insight and practical takeaways.
Brent Batterman shares how more than two decades in the mattress industry—and innovations like the first finance waterfall system—have helped retailers boost approvals, improve customer experiences, and build stronger sales teams.
Chris Taheny, VP of National Accounts and Business Development at Cariloha Inc., talks about his journey as a top-performing sales executive, his unique edge with social media, and how he’s helping bring sustainable luxury to the sleep industry.
Gordon S. Hecht rounds out the trio with wisdom from 40+ years in retail, manufacturing, and marketing. He offers clear, actionable advice on diagnosing retail challenges, building effective teams, and communicating in ways that produce real results.
This Thanksgiving special delivers a warm, fast-paced discussion filled with experience, strategy, and stories that will resonate with anyone in the home furnishings and mattress industry.
👤Connect with Brent Batterman, Chris Taheny, and Gordon Hecht:
Brent Batterman:
✅ Website: https://www.bedheadmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/
Chris Taheny
✅ Website: https://www.cariloha.com/
✅ LinkedIn: https://www.linkedin.com/in/chris-taheny/
Gordon Hecht:
✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/
✅ Email: gordon.hecht@aol.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Nov 24, 2025
Monday Nov 24, 2025
In this episode,we sit down with Donna Krech — Entrepreneur Extraordinaire, Best-Selling Author, and International Speaker — who has spent over 35 years building and coaching multi-million-dollar businesses in wellness, personal development, and entrepreneurship.
From struggling to feed her child to becoming a global thought leader, Donna’s journey is one of resilience, faith, and purpose. She’s shared stages with icons like Brian Tracy, Barbara Corcoran, Russell Brunson, Jim Rohn, and Zig Ziglar, and has inspired audiences in over 90 countries with her message of turning adversity into rocket fuel for success.
As the founder of Purpose Led Profit, Donna empowers others to build the business — and life — of their dreams through her proven systems for creating true W.E.A.L.T.H. Beyond her remarkable achievements, Donna is most passionate about what she calls The Stuff in Life That Matters© — family, faith, and living fully alive.
Get ready for an episode packed with wisdom, inspiration, and practical strategies from one of the most dynamic voices in business and personal growth today.
👤Connect with Donna Krech:
✅ Website: https://donnakrech.com/
✅ LinkedIn: https://www.linkedin.com/in/donnakrech/
✅ Facebook: https://www.facebook.com/DonnaKrech/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Thursday Nov 20, 2025
Thursday Nov 20, 2025
In this episode, we sit down with Melanie Rembrandt — award-winning author, copywriter, ghostwriter, speaker, and the original direct response publicist. With decades of experience helping entrepreneurs amplify their message, Melanie has become a trusted voice in the worlds of marketing, PR, and business growth.
Her insights have been featured in leading publications such as Harvard Business Review, The Rich Dad Company, and HR Executive, and she’s shared the stage with industry legends at Dan Kennedy’s No B.S. events and Robert Kiyosaki’s Rich Dad seminars.
Tune in to discover how to attract more clients, increase credibility, and grow your business through the power of words and strategic publicity. Whether you’re a startup founder or seasoned entrepreneur, Melanie’s practical wisdom will help you communicate with confidence and turn your message into measurable results.
👤Connect with Melanie Rembrandt:
✅ Website: https://rembrandtwrites.com/
✅ LinkedIn: https://www.linkedin.com/in/melanierembrandt/
✅ Facebook: https://www.facebook.com/RembrandtCommunications
✅ YouTube: https://www.youtube.com/@rembrandtcommunications/videos
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode, we sit down with Jimmy Hurtado — Founder and President of Returning Smiles, a nonprofit devoted to bringing hope, food, faith, and essential resources to children and families in need both locally and in Ecuador. With 19 years of leadership experience at Sweet Dreams Furniture & Mattress, Jimmy has built a reputation as a purpose-driven operations and marketing strategist who leads through service, heart, and faith.
Jimmy shares his journey from business success to creating meaningful impact, revealing how his passion for people, community, and faith inspired him to launch Returning Smiles and transform compassion into action. Through his lens as a servant leader and bilingual communicator (EN/ES), he reminds us that true success is measured not by what we achieve, but by how we uplift others along the way.
Tune in to discover how Jimmy turns purpose into practice, faith into fuel, and success into significance—one smile at a time.
👤Connect with Jimmy Hurtado:
✅ Website: https://devolviendosonrisas.com/
✅ LinkedIn:https://www.linkedin.com/in/jimmy-hurtado-68945724b/
✅ Instagram: https://www.instagram.com/returningsmiles/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
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