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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes

Wednesday Mar 09, 2016
Wednesday Mar 09, 2016
I had so much fun interviewing Gerry Morris about his new book Mattress Matters. This is Gerry’s third book on selling mattresses. I recommend all of Gerry’s books. I almost didn’t read this book because I read all of Gerry’s columns not once but two to three times. To my surprise I found new mattress selling gold in his new book.
Don’t miss this interview! Gerry shares how and why he learned to sell mattresses at retail. Here is the coupon code that Gerry promised in the interview. Go to Sellmorebeds.com and use coupon code f3c4jq to save $7 from the regular price of $19.95. Which makes his new book Mattress Matters only $12.95! Thanks Gerry!
For more from Gerry go to www.furnituretrainingcompany.com to check out his mattress training program.
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