I never wanted to be a salesman. My game plan in high school and college was to be a pro football player. Ask anyone that I went to high school or college with if they ever thought of me as a candidate to be a salesman.
Those of you who know me as a salesman are shocked by the title of this article. I can hear you say, "Pete, you love to sell. You love us!" You are right. I do love selling but more importantly I love to help my store owners and salespeople to sell more and to make more money. I love to see the smiles on your faces as you achieve success.
I can hear you now so, "Pete, what is up with the title of this podcast?" It's true that I didn't want to be a salesman. Why? Because I thought salespeople were slimy selfish people who hounded people into buying products that they didn't need. I also believed that some salespeople were so good that they could magically hypnotize a person into buying a product that they didn't need. Are there horrible people with no morals? Yep. And some of those people are in sales. In my experience these people don't last very long in the furniture and mattress industry.
Here is what I've learned in the past thirty four years of selling. The very best salespeople are also the very best people. Customers can smell a phony a mile away. The very best salespeople are committed to continuous self improvement. They don't miss an opportunity to improve themselves. They read books and articles. They listen to CDs and podcasts like this one.
The very best salespeople Love people. They sell to help improve their customer's lives! I do too! Here is to your success today. For more tips on sales and business go to peteprimeau.com.
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Wishing You Success!
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