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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
5 days ago
5 days ago
In this episode, Meridith Elliott Powell shares insights from over 25 years of leadership experience, drawing on her background as a former executive and her work helping organizations navigate change and accelerate growth. As a Hall of Fame keynote speaker, sales expert, and award-winning author of THRIVE, she breaks down practical, real-world strategies to turn uncertainty into a powerful competitive advantage. Listeners will gain actionable tools to strengthen resilience, adapt to shifting markets, and position their businesses for long-term success.
👤Connect with Meridith Elliott Powell:
✅ Website: https://www.meridithelliottpowell.com/
✅ Facebook: https://www.facebook.com/MeridithElliotPowell/
✅ Instagram: https://www.instagram.com/powellmeridithelliott/
✅ LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/
✅ YouTube: https://www.youtube.com/@meridithepowell
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday May 04, 2026
Monday May 04, 2026
In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions.
Joel also introduces BrandRelay, his AI-powered market intelligence platform designed specifically for retailers. He discusses how it enables deeper customer insights, more precise targeting, and improved performance—highlighting the growing role of AI in building a competitive edge.
👤Connect with Joel Buhr:
✅ Website (First Direct): https://firstdirectmarketing.com/
✅ Website (BrandRelay): https://brandrelay.ai/
✅ LinkedIn: https://www.linkedin.com/in/joelbuhr/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 27, 2026
Monday Apr 27, 2026
In this episode, we speak with Harry Urquhart-Hay, Co-Founder of Wisewool, who is carrying forward a family legacy spanning more than 130 years in the wool industry. Harry shares how his deep roots in traditional craftsmanship are shaping a forward-thinking approach to sustainable innovation. We explore his mission to redefine wool as a high-performance, natural fiber suited for modern applications, and how Wisewool is bridging heritage with cutting-edge solutions to meet today’s environmental and material challenges.
👤Connect with Harry Urquhart-Hay:
✅ Website:https://www.wisewool.co.nz/
✅ LinkedIn: https://www.linkedin.com/in/harry-urquhart-hay/
✅ Instagram: https://www.instagram.com/wisewoolnz/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 20, 2026
Monday Apr 20, 2026
In this episode, we sit down with Anthony Salazar, owner of Poop Scoop, to explore how he blends entrepreneurship with YouTube expertise to build and scale successful businesses. Anthony shares how his hands-on experience in running a niche service company shaped his approach to marketing, and how he leverages proven digital strategies to grow both brands and audiences.
We dive into his practical systems for content creation, audience targeting, and business growth, along with insights on what actually works in today’s online landscape. Whether you’re a creator, entrepreneur, or business owner, Anthony breaks down how to turn real-world experience into scalable success using smart marketing and a deep understanding of your audience.
👤Connect with Anthony Salazar:
✅ Website:https://salazarscoops.com/
✅ YouTube: https://www.youtube.com/@poopscoopsfornoobs
✅ Instagram: https://www.instagram.com/salazarscoops/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 13, 2026
Monday Apr 13, 2026
In this episode, we’re joined by Alex Milstein, Editor-in-Chief at Bedding News Now, a trusted source for bedding industry updates. With a strong commitment to uncovering stories often missed by mainstream outlets, Alex brings attention to important developments and viewpoints that might otherwise go unheard. Beyond his editorial work, he also spotlights smaller retailers through interviews, ensuring their perspectives are represented alongside larger industry players.
Tune in as we explore Alex’s approach to reporting on the bedding industry, the stories that drive his work, and why elevating diverse voices is essential in today’s media landscape.
👤Connect with Alex Milstein:
✅ Website: https://beddingnewsnow.com/
✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Apr 06, 2026
Monday Apr 06, 2026
In this episode, we’re joined by Chealen Martin, President of DreamFit, a leading manufacturer of performance bedding and specialty sleep products. With over 17 years of experience in the mattress industry, Chealen shares his insights on driving strategic growth, advancing product innovation, and expanding brand presence in a competitive market. He also discusses how DreamFit continues to build on its reputation for quality and precision fit, while strengthening retail partnerships and elevating the customer sleep experience.
👤Connect with Chealen Martin:
✅ Website: https://www.dreamfit.com/
✅ Facebook: https://www.facebook.com/dreamfithome
✅ Instagram: https://www.instagram.com/dreamfithome
✅ LinkedIn: https://www.linkedin.com/in/chealen-martin-97719b18/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 30, 2026
Monday Mar 30, 2026
In this episode, Pete reconnects with seasoned podcast producer Chris Stone for another honest, no-holds-barred conversation tackling the real questions surfacing in the mattress and furniture retail industry. Backed by over 40 years of hands-on experience, Pete shares grounded, practical advice for retailers dealing with sluggish sales, mounting pressure, and the difficult choice between staying the course or making a change.
With Chris steering the conversation through insightful and well-placed questions, the episode strikes a balance between actionable insights, candid perspectives, and a touch of humor and optimism to keep you motivated.
Whether you’re rebuilding, reevaluating, or just holding steady, you’ll come away with renewed clarity, encouragement, and meaningful takeaways—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 23, 2026
Monday Mar 23, 2026
In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ offers the view from an independent retailer focused on service, trust, and helping customers achieve better sleep.
👤Connect with Sheila Long O'Mara and RJ Williams:
✅ Website: https://www.furnituretoday.com/
✅ Website: https://sleepnxtconference.com/
✅ LinkedIn (RJ): https://www.linkedin.com/in/vernon-williams-150a11320/
✅ LinkedIn (Sheila): https://www.linkedin.com/in/sheilalongomara/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 16, 2026
Monday Mar 16, 2026
In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.
👤Connect with Nick Lucarell:
✅ Website: https://whitedoveusa.com/
✅ Facebook: https://www.facebook.com/WhiteDoveUSA
✅ Instagram: https://www.instagram.com/whitedoveusa
✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 09, 2026
Monday Mar 09, 2026
In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional communication.
Ranked among the top sales trainers and keynote speakers in the world by Global Gurus, Joe has empowered professionals across four continents with tactical, real-world sales frameworks that drive measurable results.
He is also the host of The Sales Edge Podcast, a highly rated show focused on actionable strategies for sales mastery and performance growth, and the co-author of Sell Naked on the Phone and Sell Naked in Person — books rooted in practical, no-nonsense sales methodology.
In this conversation, Joe shares deep insights on sales mastery, the power of building genuine rapport, how to navigate today’s sales challenges, and his unique approach to achieving extraordinary results in any market.
👤Connect with Joe Pici:
✅ Website: https://www.piciandpici.com/
✅ Facebook: https://www.facebook.com/PiciandPici/
✅ YouTube: https://www.youtube.com/channel/UC-k9Huw3fIk8Bl-ttxWTncQ
✅ LinkedIn: https://www.linkedin.com/in/joepici/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
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