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Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
Episodes
4 days ago
4 days ago
In this episode, we’re joined by Chealen Martin, President of DreamFit, a leading manufacturer of performance bedding and specialty sleep products. With over 17 years of experience in the mattress industry, Chealen shares his insights on driving strategic growth, advancing product innovation, and expanding brand presence in a competitive market. He also discusses how DreamFit continues to build on its reputation for quality and precision fit, while strengthening retail partnerships and elevating the customer sleep experience.
👤Connect with Chealen Martin:
✅ Website: https://www.dreamfit.com/
✅ Facebook: https://www.facebook.com/dreamfithome
✅ Instagram: https://www.instagram.com/dreamfithome
✅ LinkedIn: https://www.linkedin.com/in/chealen-martin-97719b18/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 30, 2026
Monday Mar 30, 2026
In this episode, Pete reconnects with seasoned podcast producer Chris Stone for another honest, no-holds-barred conversation tackling the real questions surfacing in the mattress and furniture retail industry. Backed by over 40 years of hands-on experience, Pete shares grounded, practical advice for retailers dealing with sluggish sales, mounting pressure, and the difficult choice between staying the course or making a change.
With Chris steering the conversation through insightful and well-placed questions, the episode strikes a balance between actionable insights, candid perspectives, and a touch of humor and optimism to keep you motivated.
Whether you’re rebuilding, reevaluating, or just holding steady, you’ll come away with renewed clarity, encouragement, and meaningful takeaways—only on The Pete Primeau Show.
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 23, 2026
Monday Mar 23, 2026
In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ offers the view from an independent retailer focused on service, trust, and helping customers achieve better sleep.
👤Connect with Sheila Long O'Mara and RJ Williams:
✅ Website: https://www.furnituretoday.com/
✅ Website: https://sleepnxtconference.com/
✅ LinkedIn (RJ): https://www.linkedin.com/in/vernon-williams-150a11320/
✅ LinkedIn (Sheila): https://www.linkedin.com/in/sheilalongomara/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 16, 2026
Monday Mar 16, 2026
In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.
👤Connect with Nick Lucarell:
✅ Website: https://whitedoveusa.com/
✅ Facebook: https://www.facebook.com/WhiteDoveUSA
✅ Instagram: https://www.instagram.com/whitedoveusa
✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
Monday Mar 09, 2026
Monday Mar 09, 2026
In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional communication.
Ranked among the top sales trainers and keynote speakers in the world by Global Gurus, Joe has empowered professionals across four continents with tactical, real-world sales frameworks that drive measurable results.
He is also the host of The Sales Edge Podcast, a highly rated show focused on actionable strategies for sales mastery and performance growth, and the co-author of Sell Naked on the Phone and Sell Naked in Person — books rooted in practical, no-nonsense sales methodology.
In this conversation, Joe shares deep insights on sales mastery, the power of building genuine rapport, how to navigate today’s sales challenges, and his unique approach to achieving extraordinary results in any market.
👤Connect with Joe Pici:
✅ Website: https://www.piciandpici.com/
✅ Facebook: https://www.facebook.com/PiciandPici/
✅ YouTube: https://www.youtube.com/channel/UC-k9Huw3fIk8Bl-ttxWTncQ
✅ LinkedIn: https://www.linkedin.com/in/joepici/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Mar 02, 2026
Monday Mar 02, 2026
In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store.
Joe explains why no two companies are positioned the same online and how his team takes a strategic, step-by-step approach to identify gaps, optimize performance, and build long-term partnerships—not just one-off projects. We discuss driving digital demand through paid search (SEM), organic search (SEO), social media, content and product strategy, customer behavior flow, data collection, and remarketing.
If you’re looking to better connect your digital marketing efforts with real-world retail results, this episode delivers practical insights tailored specifically to the furniture and mattress industry.
👤Connect with Joe Mulcahy:
✅ Website: https://sonicdigitalmarketing.com/
✅ LinkedIn: https://www.linkedin.com/in/joemulcahy1/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 23, 2026
Monday Feb 23, 2026
In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience.
Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial journey to discuss innovative marketing, advocacy for small businesses, and how empathetic leadership helps traditional retailers thrive in today’s competitive landscape.
👤Connect with Jeff Giagnocavo and Brent Batterman:
✅ Website (Jeff):https://gardnersmattressandmore.com/
✅ LinkedIn (Jeff): https://www.linkedin.com/in/jeffgiagnocavo/
✅ Website (Brent): https://www.bedheadmarketing.com/
✅ LinkedIn (Brent)l: https://www.linkedin.com/in/brent-batterman/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 16, 2026
Monday Feb 16, 2026
In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to grow as a leader, build strong teams, and scale a business without going it alone. Whether you’re a small business owner, an executive, or a leader looking to elevate your impact, Steve shares how collaboration, coaching, and intentional leadership can help you go further—together.
👤Connect with Steve Goble:
✅ Website:https://www.thegoblegroup.com/
✅ LinkedIn:https://www.linkedin.com/in/gobles/?utm_source
✅ Email: steve@thegoblegroup.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 09, 2026
Monday Feb 09, 2026
In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven strategies, and real-world sales wisdom from one of the industry’s most trusted voices.
Grab Mark's new Book "Integrity First Selling: How To Create Better Sales With Better Customers" (Amazon): https://amzn.to/3ZL0NJr
👤Connect with Mark Hunter:
✅ Website: https://thesaleshunter.com/
✅ LinkedIn:https://www.linkedin.com/in/markhunter/
✅ Facebook: https://www.facebook.com/TheSalesHunter/
✅ Instagram: https://www.instagram.com/thesaleshunter/
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead:
#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
Monday Feb 02, 2026
Monday Feb 02, 2026
Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay resilient when the industry climate turns volatile. Whether you're a store owner recalibrating your vendor mix, an executive forecasting next quarter's margins, or a sales rep fielding customer questions about price increases, this episode delivers the clarity and strategy you need right now. Tune in to hear how innovation and adaptation can coexist - even when the rules of the game keep changing.
👤Connect with Darren Sparks & Justin Trumbo:
✅Website: https://www.bedtech.com/
✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/
✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/
✅Facebook: https://www.facebook.com/bedtechsleep/
✅Instagram: https://www.instagram.com/bedtechsleep/
✅YouTube: https://www.youtube.com/@bedtech4471
👤Connect with Pete Primeau:
✅ LinkedIn: https://www.linkedin.com/in/peteprimeau
✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales
✅ Website: https://www.peteprimeau.com
✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork
✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry
🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net
➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net
🌐Pete Primeau Official: https://www.peteprimeau.com
➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles
➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion
The Pete Primeau Show is produced by Chris Stone at Cast Ahead: